KATHRYN'S BLOG — Apr 4 — Spending on advertising for online dating services has risen dramatically since 2004. Nielsen Monitor-Plus advertising intelligence service said that while total media spend for such efforts was $149 million in the U.S. in 2004, it rose to $310 million the following year, and hit $430 million from January to November of 2006. Cable TV led the pack with $130.6 million in reported ad spending last year. The Internet was a close second at $127.3 million, and spot TV ads were third with $75.1 million spent. eHarmony.com spent $110 million, Match.com spent $66 million and Teligence (parent company of Live Links, Tango, Redhot, Vibeline and Fonchat) spent nearly $43 million.
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