See full article at Social Barrel
Category: Facebook Dating
Facebook Extends Its Dating Service to Mexico, Argentina
by Steven Musil
See full article at CNet
Facebook Prepares Roll Out of Dating App in Europe
by Ilse Jurrien
See full article at LetsGoDigital
Match: Dominance in the U.S., Poised to Conquer Asia
SEEKING ALPHA – Mar 1 – Match has achieved market dominance in the online dating space. The main advantage of Match are:
- The "Network effects" when it comes to online dating (i.e. the more users on the site the more valuable it is). New entrants to the market would need to quickly reach a critical mass in order to compete
- The "best" User Interface has already been settled on. There is little revolutionary improvement to be made to the "swipe right, swipe left" interface pioneered by Tinder. Similar to the situation with Facebook years ago. Google learned this lesson the hard way years ago with Google Plus. Furthermore, every time the Match Group adds a feature to its existing products or launches a new dating app it effectively fills a niche in the industry and closes off a path for potential competitors.
Facebook is a non-issue. Online dating and Facebook do not mix as well as Mark Zuckerberg would want you to believe. Asia online dating a tremendous opportunity. The current statistics of singles who have never used an online dating product in Asia shows massive market potential.
Facebook Dating Will Let Users Share Live Location in Messenger for Safety Reasons
See full article at SocialBarrel
Who Got the Most News Coverage in 2018?
OPW – Jan 13 – Every day we review the news and bubble up what we think are summaries of the most important intell in the most important news items. All year, every day. Then in January we like to do an annual review of the news and let you know who got the most coverage on OPW.news for the prior year. Subscribe here for daily updates.
Here's the rankings for who got the most press coverage on OPW.news in 2018.
- Tinder, 182 posts on OPW.news
- Bumble, 116 posts
- Match Group, 105 posts
- Facebook Dating, 58 posts
- Grindr, 40 posts
- Badoo, 33 posts
- eharmony, 33 posts
- Match, 29 posts
- OKCupid, 28 posts
- Hinge, 24 posts
Inside Facebook’s Dating Experiment in Colombia
FINANCIAL TIMES – Jan 5 – At first glance it resembles other dating apps. Users set up profiles, add photos and write a bit about themselves. They set an age range and a distance range for the people they wish to meet. But instead of swiping left or right, users tap on a profile photo to reveal a profile and can then choose either "pass" or "interested". Tapping on "interested" obliges them to leave a message before moving on to view other profiles. The program suggests dates based on users' Facebook behaviour and interests, but users can also use Facebook's Events and Groups to find a match. Three months after it launched, Facebook is cagey about how many people are using the service, but said it has received "lots of useful feedback" that was helpful as it rolled the service out in Canada and Thailand in November. There is now a "Second Look" option that allows users to review people they rejected first time round and a "Pause" option that temporarily stops dating suggestions without a profile being deleted altogether. The biggest challenge to the success of the service remains Facebook's trust problems, following a series of allegations about its use of the data that it collects.
by Gideon Long
See full article at Financial Times
Where Is Facebook Dating?
INDIA TODAY – Dec 25 – Delay in rolling Facebook Dating to other countries could be stemming from the fact that Facebook is taking precautions and making sure that its service follows the laws. Facebook Dating was made available to the 30M FB users in Colombia. Subsequently, its reach was expanded to Canada and Thailand in November. One possible reason why the company is delaying the roll out is because its focus is on mitigating the series of disasters including the Cambridge Analytica scandal.
by Shweta Ganjoo
See full article at India Today
First Week of Facebook Dating
VICE CANADA – Nov 29 – Vice freelance writer Ebony-Renee Baker tested Facebook Dating. After about a week of using it, she grew frustrated with the feature's algorithm. On Facebook Dating users can tap "interested" or "pass" on the profiles that are suggested for them. The app forces users to start a conversation immediately once they "tap" interested. Pretty much immediately after she started using it, she begin getting unsolicited messages on the "interested" page. One day she received 30 messages from guys who she hasn't shown interest in. At this point she is feeling less inclined to go back on the app.
by Ebony-Renee Baker
See full article at Vice Canada
Facebook Dating Launching in Canada
THE CANADIAN PRESS – Nov 9 – Facebook Dating, which was previously piloted in Colombia, operates with users creating profiles that are separate from their Facebook ones and kept out of sight of friends. The company will recommend matches that users aren't already friends with, but who share dating preferences, interests and if they'd like, mutual friends or groups and events. Facebook Dating's Canadian roll-out comes as Facebook is embroiled in privacy concerns following a series of data breaches. Some experts said the dating offering will raise privacy concerns of its own and is unlikely to assuage worries about the platform. Users will have to opt-in for the dating feature instead of being automatically enrolled. There will also be a feature that allows people to be blocked and prevents users from messaging potential interests more than once, if the other person hasn't reciprocated with a response. If a user is overwhelmed with matches or wants to take a break from dating, they can pause Dating and if they decide the app isn't for them, they can opt-out and all their Dating data will be destroyed.
by Tara Deschamps
See full article at News 1130