RNZ – Nov 8 – Parship described itself as Germany's largest online dating service which was disliked by LoveScout24, Parship's biggest competitor in Germany. LoveScout24 ended up suing Parship for false advertising statements. This week, The Higher Regional Court Munich ruled in favor or LoveScout24. So who is at the top? According to the study "Der Deutsche Online-Dating-Markt 2017/2018", both sites have ~10M users each. Parship was founded in 2001 and has been part of the TV group ProSiebenSat.1 together with its smaller sister site Elite-Partner for two years. Parship employs 230 people and generated ~120M Eur in revenue in 2017. LoveScout24 does not want to disclose its revenues.
Category: FriendScout24
LoveScout24 New TV Ad Campaigns
W&V – Dec 13 – "Big stories often start with little details," is the campaign motto.
FriendScout24 Rebrands As LoveScout24
INTERNET WORLD – July 4 – The aim is to position the brand more clearly and to attract new customers, mainly the younger target group of 25- to 45-year-old singles. The company deliberately "chose a simple communication of the new brand name," says marketing manager Breiling. "Our market research has shown that further explanations are unnecessary. The Singles intuit that LoveScout24 makes sense as a new name and better related to this product promise." Membership numbers are showing it.
by Susanne Gillner
See full article at Internet World
Friendscout24 Flirts With The Offline World
by Markus Trantow
See full article at Turi2.de (in German)
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Match.com Acquires FriendScout24
WUV.DE – July 17 – Match.com, which operates in Germany under Neu.de, has bought FriendScout24 from Scout24 Holding. The investment firm Hellman & Friedman, which is the majority owner of Scout24, wants to focus primarily on their real estate brand ImmoScout24. In November last year, Hellman & Friedman took over 70% of the shares of Scout24 Holding from Deutsche Telekom for 1.5B Eur.
by Leif Pelikan
See full article at WUV.de
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This post also appears on InternetDatingInvestments.
Scout24 Wants To Sell FriendScout24
GRUENDERSZENE – July 7 – The Scout24 group is considering selling online dating site FriendScout24. According to Scout24's CEO, Greg Ellis, the company wants to focus on its real estate and car business.
by Georg Räth
See full article at GruenderSzene
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This post also appears on InternetDatingInvestments.
SPIN Kodex Certifies Safe Dating Sites
W&V – Feb 10 – The Federal Association of the Digital Economy (BVDW) has agreed on rules for dating sites. The "SPIN Kodex" defines clear rules related to cancellations policy, recurring payments and privacy issues. The first companies that have been certified are FriendScout24, Neu.de, eDarling.de, Shopaman.de, secret.de and partner.de. Companies wishing to submit to the SPIN Kodex have to go through an extensive auditing with numerous documentation requirements. This process has to be completed again in two years.
by Annette Mattgey
See full article at W&V
Deutsche Telekom Sells 70% Of Scout24
GVA.BE – Nov 21 – Deutsche Telekom sells a stake of 70% in its Internet subsidiary Scout24 to U.S. investment company Hellman & Friedman for ~1.5 billion Eur in cash. Scout24 operates sites such as AutoScout24, FinanceScout24, JobScout24, TravelScout24 and FriendScout24, one of the biggest German dating sites.
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This post also appears on InternetDatingInvestments.
Top 4 German Dating Sites Agreed To Follow A Code To Protect It’s Customers
PRESS RELEASE – May 10 – eDarling, FriendScout24, Neu.de and Parship voluntarily committed to comply with rules (SPIN Kodex) that Federal Association of the Digital Economy (BVDW) put together to protect their customers. The "SPIN Kodex" defines clear rules related to cancellations policy, recurring payments and privacy issues. All parties must take all necessary measures to prevent fraudulent or criminal misuse of their platforms by third parties.
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FriendScout24 Launches Casual Dating Site
PRESS RELEASE – Feb 3 - FriendScout24, Germany's leading dating site, is launching a casual dating site Secret. The new site is aimed at women and men who are looking for a flirt.
The full article was originally published at Presse Portal, but is no longer available.