BUSTLE.COM – Oct 8 – The Grade's Peer Review Feauture will allow users to leave feedback about other users. Based on the feedback, users are assigned a Peer Review grade, which will then be factored into the overall grade that they get via the app.
Category: Grade
Proper Grammar Is Really Hot On Dating Sites
WSJ – Oct 1 - Match.com asked ~5K singles what criteria they used most in assessing dates. Beyond personal hygiene, it was grammar. 88% of women and 75% of men care about grammar most, putting it ahead of a person’s confidence and teeth. The Grade, a new dating app, checks messages for typos and grammar errors and assigns each user a letter grade from A+ to F. One reason people judge grammar and spelling snafus so harshly is that they can reflect the level of effort, or lack thereof, that folks put into their bio. Certain types of typos are also associated with fraud.
by Georgia Wells
See full article at WSJ
Snap Interactive Q2 Results: Revenue Down 7.6% YOY
MARKETWIRED – Aug 13 – Q2 revenues decreased 7.6% YOY to $3.2M and subscription revenue decreased 2.4% YOY to $3.1M. The operating loss was $0.2M, reflecting an improvement as compared to a loss of $0.3M in Q2 '14. Active subscriber count was flat (98K). The Grade app saw an increased user activity with ~8M swipes. (81% increase from Q1 '15)
See full article at Marketwired
Bumble And The Grade Are Leaving The Online Creeps Behind
IBTIMES – Aug 14 – In 2014, Cliff Lerner created an app called Mutually that would connect people by the act of mutual swiping but it also recommended date spots, powered by Yelp reviews. The app didn’t take off, but he learned from it. "The real opportunity was to build a product that catered to women," Lerner said. "Our users asked for something that would help them handle men who were hostile and offensive." So he started The Grade — an app that grades users based on their behavior. Another app, Bumble, announced its own verification system. The app will soon grant checkmarks to users who maintain a quick response time and message ratio, and have never been reported for inappropriate behavior. This type of vetting is not new. OkCupid has a red-yellow-green light system based on response time, but Bumble and The Grade are digging more into user data as a way to increase transparency.
by Kerry Flynn
See full article at IBTimes
The Grade Dating App Surpasses 15 Million Swipes
ACCESSWIRE – June 23 – The Grade, an iPhone dating app released by Snap Interactive, has seen a 220% increase in swipes and a 311% increase in matches when comparing May 2015 to Jan 2015.
New Dating App “The Grade” Eliminates Users With Low Grades
SFWEEKLY – May 26 – Launched in November in New York, The Grade assigns grades to users based on their behavior on the app. Each user's grade gets displayed to other users, and users with an F get kicked off the app. According to a survey The Grade team conducted on Facebook, 77% of women on dating apps had been asked to send an "inappropriate photo," and 90% had received inappropriate messages. The Grade has 50K users to date. 500 users have been booted so far, and there are currently 1K users who are "on the verge" of meeting the same fate.
Snap Interactive Q1 2015: Revenue Down, Net Loss $1.2M
MARKETWIRED – May 15 – Q1 revenues decreased 3.2% YOY to $3.2M. Net loss was ~$1.2M compared with net loss of ~$900K in Q1 2014. Snap reported increased active subscriber count to ~103K from ~101K in Dec 2014. Snap‘s newly launched dating app “The Grade” exceeded 8M swipes.
See full article at Digital Journal
Dating App “The Grade” Knows What Profile Photo Works Best
EXAMINER – May 4 – The Grade, a fairly new dating app, is launching a photo feature to help users know what works and what doesn’t. The Grade launched last Nov, and reached ~50K in 5 months. The Grade was created with the woman in mind. It holds users accountable for their behavior. The Grade assigns letter grades from “A+ to F based on profile quality, responsiveness, and message quality. According to The Grade, a picture that shows off a talent is considered sexy by users. Photos of women playing an instrument have the highest like-rates compared to the average. A man that posts a professional headshot rates incredibly high, however a woman with the same type of photo is rated less than favorably. More findings about profile photos.
by Deirdre Haggerty
The full article was originally published at Examiner, but is no longer available.
The Grade Surpasses 10M Swipe Milestone
ACCESSWIRE – Apr 20 – The Grade, an iPhone dating app from Snap Interactive, has surpassed 10M swipes. The app holds users accountable for their behavior through the assignment of grades. Users with a grade of "D" or "F" receive a warning and instructions on how to improve their grade, while users who maintain an "F" grade are expelled.
Bumble, Siren, The Grade – Female Friendly Dating Apps
THE GUARDIAN – Apr 12 – There are now ~91M people on dating apps – and most of that is thanks to Tinder that makes 21M matches and processes 1.5B swipes every day. A new generation of app developers, many of them women, are launching female-orientated dating apps where women are the gatekeepers. One of them is Bumble, founded by Tinder co-founder Whitney Wolfe. "Bumble is about establishing equality", she says. "When some men feel rejected, they respond with aggression. So if we eliminate the rejection, what is there to be aggressive about?” Susie Lee is the creator of Siren, an app where a woman’s photos are hidden to men until she chooses to match with them. Siren is expanding globally in the summer. Even more interesting is Wyldfire. The app's initial unique selling point is that only men invited by women could be a part of the app, though it has recently introduced an “election” feature where men can offer themselves up to have their profile vetted by female members. The Grade marks users from A+ to F depending on their popularity, quality of messages and responsiveness.
by Hannah Ellis-Petersen
See full article at The Guardian
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