Category: Hater

The Success Of Hater, The Dating App For Haters

Posted on April 11, 2017

Hater welcome screenCBS NEWS – Apr 9 – Brendan Alper says: "People hate things everywhere; everyone likes to complain." That truth led the former Goldman Sachs finance associate to quit his job and launch a dating app Hater that matches users based on what they hate. Users swipe on ~3k topics, loving or hating as many as they want. Mutual dislikes are a better sign of compatibility than mutual likes, and two studies seem to back it up. After a month, Hater had 350k users all around the world.

by Susan Spencer
See full article at CBS News

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Summarized by the Courtland Brooks team

Hater’s Founder Has Gotten Death Threats After A Marketing Stunt In NYC

Posted on March 6, 2017

Hater brendan alperBUSINESS INSIDER – Mar 3 – Hater, a dating app that connects people based on mutual dislikes, created an image of Vladimir Putin caressing a pregnant Donald Trump and projected it on buildings throughout New York City. The advertisement got some laughs, but it also inspired Internet backlash. Hater's founder Brendan Alper has a handful of death threats sitting in his Facebook inbox, and has decided against heading to an upcoming tech conference in Moscow, Russia. The app is only about a month old, but it's amassed ~30k daily active users, ~310k total users in the US and abroad — it's the top lifestyle app in Germany right now, the company says — and has produced close to 200k matches so far. The next step is figuring out how to make money. Alper has no plans to make the app a subscription-only service, have a paid tier, or show ads. Instead, he hopes to monetize in different ways, like letting brands pay to show themselves as a topic in the app and giving anonymized demographic data back to the brand.

by Avery Hartmans
See full article at Business Insider

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Summarized by the Courtland Brooks team

Hater Dating App Will Expand Beyond Dating

Posted on February 28, 2017

Hater welcome screenTECH CRUNCH – Feb 28 – Hater founder and CEO Brendan Alper says the idea for the app came up a year and a half ago, but he hadn't envisioned it as being a real product at the time. Instead, Alper, a former Goldman Sachs employee, had left the banking biz to pursue his passion in writing comedy. Hater was originally going to be a part of an online comedy sketch. But the more he talked about it, the more it seemed like the app might actually have real appeal. The app connects people based on their dislikes. Hater now has 310k users and 30k+ daily active users. Alper is planning the expansion to social, more Facebook ad tests and a partnership with Cosmo, which will publish stats pulled from the app. Brands are also talking to Hater about future integrations, which could see them being able to place their own items into the app's list, then analyze the results of who likes and hates those topics.

by Sarah Perez
See full article at Tech Crunch

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Summarized by the Courtland Brooks team

Hater, A New Dating App That Matches People Based On Dislikes

Posted on February 16, 2017

Hater dating appTHE VERGE – Feb 15 – Hater dating app that connects people that hate the same thing. Founded by Brendan Alper, Hater adds a splash of cynicism to dating. Instead of focusing only on what users like, it also wants to know what they despise. Once users set up a profile, they're given subjects to either "like," "love," "dislike," or "hate."

by Megan Farokhmanesh
See full article at The Verge

Summarized by the Courtland Brooks team