MYLONDON – May 11 – A new dating app exclusive to London and New York decided to 'roast' themselves after failing to launch the app on the much anticipated date. Thursday Dating failed to launch the app due to 'an unexpected bug' so people will be kept waiting beyond the original date of Thursday May 13. Instead of profusely apologizing with a pitiful excuse, the company opted for a more self-deprecating ploy. "We know how long you all have been waiting for this app, and we have been wondering how to tell you this all day. An unexpected bug has been found in the app meaning this Thursday cannot be the first Thursday. We are so sorry."
Category: Thursday
Dating App Thursday Attracted 110K Users
DAILYMAIL.CO.UK – Apr 28 – New dating app called Thursday only works on one day of the week to encourage singletons to meet up in person before their matches vanish at midnight – and 110K have already signed up. The app is officially launching across London and New York on May 13. Thursday has been developed because its creators believe people are spending too much time on dating apps and can be indecisive.
Dating App “Thursday” Wants Singles to Spend Less Time Online
GLAMOUR MAGAZINE – Apr 20 – Billed as the highly-anticipated 'dating app that doesn't work 85.7% of the time', Thursday launches on 6th May across London and New York, and according to the app, ~110,000 users have already signed up. The app comes to life at 00.01am every Thursday morning, with all matches and conversations disappearing at midnight. All users are verified before joining by uploading either their passport or driving license. The app will roll out to Manchester, Birmingham, Cardiff, Liverpool, Glasgow, and Dublin later in May. Thursday will be available to download from the App Store and Google Play on Sunday 2nd May.
Thursday Is a New Dating App That Only Works on Thursdays
MIRROR.CO.UK – Mar 15 – Dating app Thursday, which launches in the UK last April, only works one day a week. Anyone who has used a dating app knows that while it can be a lot of fun, it can also be frustrating, time-consuming and a bit dull. Thursday is hoping to change the way people date. Users are encouraged to only log on in the morning if they are free that evening. The idea is to cut out the small talk, and match, chat and meet all on the same day. The app is completely free. All members are verified before they join using either a driving licence or passport. 93K people have signed up already and the team hope to have 150K members by the time they officially launch next month.
Dating App Honeypot Rebrands to Thursday
LINKEDIN – June 9 – Honeypot officially rebrands to Thursday. The app has been redesigned to work only one day of the week – Thursday. The team behind the app wants users to spend as little time as possible on the dating app.
Kudos to Honeypot Founder’s Creativity
OPW – Aug 12 – In a world dominated by brands such as Match and Tinder, it can be tough to get attention in the crowded online dating field. George Rawlings, the founder of a new London-based dating app Honeypot, put some pretty crafty whiteboards up in London and Liverpool to promote his dating app that he built to find himself a girlfriend. Honeypot is a dating app that connects people in the moment, very spontaneously. Users check-in to their location to see who is also there and available for an immediate date.
Mark Brooks: The age old question, how to get to critical mass? This is a deceptive but amusing marketing program. It's a sign of the times. Expect more of these kinds of tactics from dating startups.
