TECH CRUNCH – June 28 – Thursday, a dating app that only works on Thursdays, has raised a £2.5M (~$3.5M) seed investment, a few months after launching in May in London and New York. Last Thursday (June 17) it says that 110K likes were sent, resulting in 7,500 matches in a single day. The app opens for usage at 00.01 each Thursday morning so swiping is compressed into a few hours. All matches and conversations vanish at midnight. Hence users are pushed to act quickly. Matches are also limited to x10 people a day. The plan for the seed funding includes hiring a head of growth and a head of marketing, in addition to other senior roles and a number of tech hires – and coming up with what they dub as a "six figure marketing strategy".
by Natasha Lomas
See full article at Tech Crunch
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