LTR – June 28 – Carsten Böltz, CEO of Online Personals Group, has learned a great deal about building global dating brands over nearly two decades in the industry. Leveraging the lessons learned while developing Be2, Academic Singles, C-Date, and Singles50, Böltz has devised a clear strategy for success: data and psychodrama. Data analysis provides crucial information about a service and a platform. However, qualitative analysis is needed to truly understand the behaviors, motivators, and deep needs of users. Online Personals Group works with K&A Brand Research to conduct psychodrama studies on groups of 8 to 12 users to identify their underlying needs, emotions, opinions, and barriers. The intelligence gathered from the research is translated into product design. Carsten Boltz discusses branding, payment strategy, anti-fraud technology, and qualitative research in the latest video in the LTR Conference series.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The April LTR was kindly sponsored by RealMe, vPaaS by The Meet Group, Real Gifts & Courtland Brooks.