Category: Hubpeople

Michael O’Sullivan Launches New Book on Building a Dating Business

Posted on March 19, 2026
Book cover of 'Dating App' by Michael O'Sullivan

OPW – Michael O’Sullivan, founder of HubPeople, is launching a new book, Dating App, focused on what it really takes to build and run a dating business. This isn’t a typical “how to build an app” guide. It’s a practical look at the realities of the dating industry, covering how to operate, scale, and survive in a highly competitive market, based on O’Sullivan’s decades of experience working with global dating platforms.The book also includes interviews with six industry operators, sharing firsthand insights from building and growing real dating businesses. The ebook is available for pre-order now, with the full launch coming in July. 

HubPeople Launches “Find My Dating App” Traffic Optimisation Funnel for Dating Affiliates

Posted on March 11, 2026
HubPeople Find My Dating App

LINKEDIN – HubPeople has launched a new product called Find My Dating App, a traffic optimisation funnel designed to improve conversions in the online dating affiliate space. The system routes users through a short questionnaire and then matches them with three relevant dating platforms based on their preferences. According to HubPeople, the tool draws from a network of ~4K dating sites across 70 niches, with access to ~100M active users. The goal is to address a common issue in dating traffic monetization, where users with different intentions – such as serious relationships, casual dating, or niche communities – are often sent to the same offer, leading to low conversion rates and higher acquisition costs. The company says the platform allows traffic partners, affiliates, and publishers to direct mixed-intent audiences to more relevant dating communities through a single link.

See full article at LinkedIn

Mark Brooks Has Joined the HubPeople Board of Directors

Posted on February 25, 2026
Logo of HubPeople

OPW – Mark Brooks has joined the HubPeople Board of Directors, bringing more than two decades of experience across the online dating and social discovery sector. He has advised executives at some of the world’s most successful dating companies, including the CEO of PlentyofFish during its growth phase. As a board member, Mark will provide strategic guidance on market trends, competitive positioning, and long-term growth as HubPeople continues to expand its global footprint.

HubPeople Partners With Unpack’d Technologies to Bring Say Allo and DiHola Onto the Affinity Platform

Posted on February 6, 2026
Say Allo DiHola

HUBPEOPLE – HubPeople has partnered with Unpack’d Technologies to migrate dating apps Say Allo and DiHola onto HubPeople’s Affinity platform. The move shifts both established apps onto a fully managed, mainstream dating infrastructure. HubPeople handled large-scale user and asset migration, app updates, and new web capabilities, allowing the app teams to focus on users and community growth while platform operations are centralized.

See full article at HubPeople website

HubPeople Spring Conference 2026

Posted on February 2, 2026
HubPeople Spring Conference

LINKEDIN – HubPeople will be hosting a Spring Conference in Palma on 28–29 April 2026, bringing together partners and brands from across the dating industry. The two-day event will take place at INNSiDE by Meliá Palma Center, with the first afternoon and evening held on the rooftop for informal sessions, networking, and a drinks reception, followed by a group tapas dinner in the city. The conference continues on the morning of 29 April and concludes at 13:30. Full agenda and ticket details are available on the Eventbrite page.

HubPeople Turns 20

Posted on November 3, 2025
Logo of hubpeople

LINKEDIN – HubPeople announced its 20th anniversary this week, marking two decades since its launch in 2005. What started as a small partnership has evolved into a company supporting dating and social platforms across multiple markets. Nearly 60 team members, working both in offices and remotely, joined in the celebrations.

See full article at LinkedIn

Mark Brooks to Speak at HubPeople Partner Conference in Belfast, June 10th

Posted on April 29, 2025
HubPeople Belfast Conference and Island Tour

LINKEDIN – Mark Brooks, a leading authority in the online dating industry, will be speaking at HubPeople upcoming Partner Conference this June in Belfast. With over 20 years of experience advising global dating brands and founding the Internet Dating Excellence Association, Brooks will share his insights on the future of the dating sector in 2025. His session will explore emerging trends, strategies for improving traffic and conversion, and how brands can adapt for sustainable growth in a shifting market. The conference will take place at the Titanic Hotel Belfast, on June 10th, 2025.

See full article at LinkedIn

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GPT Search: a Game-Changer for Niche Brands Over Traditional SEO

Posted on January 8, 2025
Logo of SearchGPT

LINKEDIN – Michael O’Sullivan, founder of HubPeople, shared a significant milestone. After OpenAI launched a new search tool called Search GPT on Dec 16, 2024, HubPeople saw its first user come through this tool on December 27. O’Sullivan believes that Search GPT will become a powerful way for smaller, niche brands to attract customers by offering more personalized search results, potentially changing how online marketing works compared to traditional SEO.

See full article at LinkedIn

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HubPeople Launches Verified User Feature

Posted on December 17, 2024

Hubpeople logoLINKEDIN – HubPeople, a white-label dating provider, has launched the Verified Feature. Members can verify their profiles in two ways: by uploading a government-issued ID (ID Verified) or submitting a selfie with their username and today's date (Admin Verified). Verified users can filter searches to connect with other verified members and access exclusive Verified-only chat rooms, creating safer and more authentic interactions.

See full article at LinkedIn

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The Payments Group Partners With HubPeople for Cash Payments

Posted on November 11, 2024

HubPeople logoPR NEWSWIRE – The Payments Group (TPG), a new global payments company, has partnered with HubPeople, an AI-based software platform that powers many dating apps and websites. Anyone using a HubPeople-powered dating app will now be able to pay for their dating subscriptions in cash with TPG's CashtoCode service. Cash deposits can be made at 550K physical POS locations worldwide, including newsagents, petrol stations, and supermarkets.

See full article at PR Newswire

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