Category: LemonSwan

German Dating App, LemonSwan, Raised a 7-Digit Round

Posted on July 31, 2020

Lemonswan logo 2020GRUENDER – July 29 – There are currently ~17M single people in Germany. The online dating revenue in the country will be reach ~212M euros in 2020. The market is dominated by large providers such as Parship or Elitepartner, who aggressively advertise on TV and at S-Bahn stations. So are the large pieces of the cake already distributed? Arne Kahlke and Paul Uhlig don't believe that. The two are founders of dating app Lemon Swan. The app, which claims 250K users, launched 3 years ago. Kahlke has a lot of experience in connecting people. He not only built up Parship's marketing, but also founded ElitePartner in 2004 and sold the company to ProSiebenSat1. Lemon Swan's matching process is similar to that of ElitePartner and Parship – the app works with a psychological personality test and a matching algorithm – but so-called bouncers are also used to check users identity. After a capital injection in January 2019, the start-up has now received fresh capital in the seven-figure range. With the money, LemonSwan wants to become profitable in the German-speaking region in the Q1 2021, and to expand internationally.

by Marie-Charlotte Maas
See full article at Gruender

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This post also appears on InternetDatingInvestments.com

LemonSwan: Arne Kahlke Gets People Together Again

Posted on February 22, 2018

Lemonswan arne kahlke feb 2018DETUSCHE STARTUPS – Feb 22 – Arne Kahlke is the founder of ElitePartner. His latest venture is called LemonSwan. The young startup, which Kahlke leads with Oliver Czok, Lars Jankowfsky and Paul Uhlig, is aimed at singles of all ages 18 and older looking for long-term relationship.

Q: What problem do you want to solve with LemonSwan?
A: 18 years of Parship and 14 years of ElitePartner – but the single numbers are as high as never before. There are ~23M singles in Germany, including 2.7M single parents. There is a huge market potential.

Q: Isn't online dating market already totally saturated?
A: Women who are serious have very little choice with Parship and ElitePartner. But single parents can not afford a costly membership – they simply do not have a suitable alternative yet. The dating market is by no means saturated. With LemonSwan we close the gap in the market and hopefully will soon reverse the single trend.

Q: Who are your competitors?
A: We are 100% free for single parents, students and trainees. So we are very unique.

by Alexander Hüsing
See full article at Deutsche Startups

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Summarized by the IDEA team

Q&A With Arne Kahlke About His New Startup – LemonSwan

Posted on January 18, 2018

LemonSwan Andre KahlkeGRUENDERSZENE.DE – Jan 17 – Arne Kahlke has been hooking up people on the Internet for over 20 years. First with ElitePartner, then with Parship. In 2014, Kahlke joined the AirBnb clone Wimdu as a CEO and led the Berlin startup to exit in two years. Last year he started a new dating site with Oliver Czok, called LemonSwan.

Q: How is LemonSwan different?
A: The matching process is similar to ElitePartner and Parship. LemonSwan is free for single parents, apprentices and students.

Q: How many users do you have?
A: We have a good five-digit number of active members.

Q: LemonSwan has a slight surplus of women. How do men and women differ in their usage behavior?
A: Women invest more time into their profiles.

by Lisa Ksienrzyk
See full article at GruenderSzene

Summarized by the IDEA team