MARKETING WEEK – Sep 9 – UK's leading dating sites including eHarmony, Guardian Soulmates, Match.com, MySingleFriend, Dating Factory, Lovestruck, FreeDating, are founding members of the Online Dating Association (ODA), a new industry initiative. Members of the ODA will sign up to a code of conduct which insists that members are transparent with consumers over pricing models, whether they are billed on a repeated basis, data privacy, and the authenticity of dating profiles on its site.
Category: Lovestruck
Lovestruck.com Wins Best International Business Award 2013
PR WEB – Aug 15 – Lovestruck was selected by a judging panel who spent the first six months of 2013 researching, interviewing and compiling a list of top British entrepreneurs and Businesses. Laurence Holloway, CTO and co-founder of Lovestruck said: "We are delighted that our growth abroad – in particular Hong Kong and Singapore – has been recognised by the panel of judges."
Top Dating Sites In UK
METRO.CO.UK – June 18 -
- MySingleFriend
– £13.17 a month - Plenty Of Fish
– Free - Guardian Soulmates
– £16 a month - Lovestruck
– £16 a month - Doing Something
– £10 a month - eHarmony
– £9.95 a month
The 20 Most Useful Dating Websites
TELEGRAPH.CO.UK – May 10 - Online dating is now one of the most popular ways to meet a new partner and there are ~1400 sites in the UK alone.
- Match.com
- MySingleFriend
- eHarmony
- Friend Finder
- JDate
- Gay.com
- Christian Connection – the largest, and longest established subscriber based UK Christian dating site.
- Muddy Matches – For Single Farmers, Rural Singles, Equestrian Singles and Country Friends could be the place for you.
- Zoosk
- Telegraph Dating
- Lovestruck.com – for dates in your lunch hour.
- Parship
- Shaadi.com
- Saga Connections – for people over 50.
- Dating Vegetarian
- Dating Direct
- Flirtbox
- Love Arts – for singles who love arts
- Dating For Parents
- Green Singles
Online Dating Sites Couple-up To Safeguard Industry Reputation
MARKETING WEEK – Jan 30 – eHarmony, Match.com and MySingleFriend are holding preliminary talks to establish a code of conduct to distance themselves from less reputable operators in the sector. Also involved in the process are Lovestruck and Christian Connection, other online dating brands are also in discussions but have declined to be publicly associated with the talks at present. It is also understood the long-established Association of British Introduction Agencies (ABIA) is also involved in the talks. The ABIA itself has proposed a code of practice for online introduction service providers, which is scheduled to come into effect this year.
by Ronan Shields
See full article at Marketing Week
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Lovestruck: Geo-Targeted Matching
EXPRESS.CO.UK – Jan 23 – Lovestruck.com is growing 40% a year with a £2.5M turnover. Lovestruck specialises in geo-targeting, matching busy singles who work, live or are close by to each other. Personal details given by prospective members are cross-checked with social networking sites allowing verification that people are who they say they are. Once past the screening, Lovestruck’s in-house algorithm matches on hard data, such as interests, age and location. A third party behavioural analytics system also kicks in analysing interactions such as winks, favourites and messages.
by Maisha Frost
See full article at Express.co.uk
Online Dating Traffic Surges Between Boxing Day And New Year’s Eve
HUFFINGTON POST – Dec 26 – Mark Brooks, a dating analyst and consultant to the Internet dating industry, said it was the endless stream of awkward questions from family members that prompted many to search for love online this time of year. “The effect becomes more pronounced over the Xmas vacations and party season," he said. “Questions such as 'have you been dating anyone recently' and 'do you think you’ll ever marry’ become 'On your own, are you?'." Kate Taylor, a relationship expert at Match.com, said people look back at their achievements over the past twelve months, and think about their New Year's resolutions. On Match.com ~4M unique connections are expected to be made; with 3M email messages written; 2.5M 'winks' sent; and 500K IM conversations taking place. Brett Harding, managing director for Lovestruck, said registrations increase by 48% during this period. For eHarmony, the number of registrations was 3.5 times higher than the week immediately before Christmas. Cupid.com's Sean Wood also suggested that the pressure on couples in the Christmas period could also lead to more break ups – resulting in more singles on the scene by Boxing Day. AshleyMadison.com biggest spike came immediately after New Year's Eve. The first working day after New Year's there was a 413% increase in member sign-ups with a total of 9,857 new members. What's really interesting is that for many sites, the traffic then falls again drastically in the spring. “Internet daters tend to stick around for about three months," said analyst Brooks. "Then they bail, then they come back, or go to another site, or multiple internet dating sites."
by Charlie Thomas
See full article at Huffington Post
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Lovestruck.com Founder Brett Harding Talks Chemistry
LONDON LOVES BUSINESS – Dec 12 – Lovestruck.com launched in 2010 and is turning over £2.5M. Back in 2006, Lovestruck.com founder Brett Harding was working at marketing agency The Forward Group, and using online dating. “I realised that daters know within a few minutes of meeting people whether or not there was any chemistry. I started meeting people on my lunch break, that way if you’re not interested you have the excuse of getting back to the office.” He also realised that there could be hundreds of suitable partners working in a small radius of where you work. With this in mind he set up LunchdateLondon.com, based on short dates over lunch with people in your working vacinity. He started to look for investment. With $465K in Series A funding on-board – Lovestruck.com was born. Lovestruck.com has been rolled out to other cities including Sydney, New York, Hong Kong and Singapore.
by Gabriella Griffith
See full article at London Loves Business
Lovestruck Readies TV Debut
MARKETINGWEEK.CO.UK – Dec 7 – Lovestruck.com is poised to launch its first TV advertising slots this Boxing Day . This will be accompanied by a poster campaign to run on public transport hubs of the UK’s major cities. Lovestruck is launching the campaign over the holiday season as January is normally a peak season for sign-ups to online dating sites as people re-examine their lives as part of New Year’s resolutions and in time for Valentine’s Day.
Speed Tasting With Lovestruck.com
PR WEB – Sep 5 – Lovestruck.com, UK dating site, and Vini Italiani, the home of Italian wines in the UK, launch Speed Tasting – 9 ladies, 9 gentlemen and 9 wines to taste in 90 minutes. The first event is already sold out and will be held on Sep 7th at Vini Italiani's wine store in South Kensington.