Category: LUXY

Serial Litigator Targets Major Dating Apps Over Biometrics

Posted on November 11, 2024

LawsuitOPW – Michael Massel, a serial litigator based in Illinois, has become known for his prolific use of the Illinois Biometric Information Privacy Act (BIPA) to file class-action lawsuits against some of the largest players in online dating. Massel's recent suits target prominent platforms like Millionaire Match, Victoria Milan, and Luxy. Massel's lawsuits allege these companies collected, stored, and utilized sensitive biometric data, such as facial scans, without securing explicit user consent or adequately disclosing data usage and retention policies. Under BIPA, companies must obtain clear, informed consent before collecting biometric data. Fines are up to $5,000 per violation. Beyond the dating industry, Massel has expanded his litigation efforts to other sectors, filing lawsuits against companies like Zengo, Coinbase, CoinZoom, PaySec USA, Steak 'n Shake, and Foris Dax.

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Luxy, Dating Site for Millionaires, Sued Over Biometric Privacy

Posted on February 1, 2023

Luxy logoBLOOMBERG LAW – Luxy, a dating site for "high-value people," collected the biometric information of members without their consent in violation of the Illinois Biometric Information Privacy Act, a new proposed federal class action said. Luxy collected and used the facial scans of site members without obtaining their written consent as required by the BIPA, and without disclosing its data retention and destruction policies. Luxy requires prospective members to submit their facial scans for identity verification, according to the complaint.

by Christopher Brown
See full article at Bloomberg Law

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Luxy Launches New Event “Blind Box Dating” Based on Voice Messages

Posted on October 13, 2022

Luxy blind boxOPENPR – Luxy launched a new platform "Planet Blind Box" on Oct 11th. Anyone can send messages that work like a drift bottle and a random person will receive the message. This person can reply to the messages and/ or receive further ones. At any time, people can send a new message. Luxy has chosen to use voice messages instead of texts and even forgoes images or videos which seems more appropriate for blind dating. In the first 24h, ~5k people have sent and received voice messages on the Planet Blind Box. The event is scheduled to run through mid-November. People can join via the Luxy app, or head to Luxy's Instagram page @onluxy. Luxy, which launched in 2014, has been dubbed as 'Tinder for Millionaires'.

See full article at OpenPR

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Dating App Luxy Cleans up Sugar Accounts

Posted on October 30, 2020

Luxy no sugraOPEN PR – Oct 30 – Luxy has identified that since the Coronavirus-related economic crisis, the number of Sugar Babies trying to enter Luxy has skyrocketed. Up to 200 of over 3K daily applicants are falling in the Sugar category. Luxy has a lot of barriers to stop them from joining the community. Luxy is the most popular selective dating app. It has been dubbed as 'Tinder for Millionaires' and caters exclusively to wealthy and successful people. Since its launch in 2014, Luxy has paired ~2M singles.

See full article at Open PR

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Covid-19 Killed Online Dating; App Luxy Sees Shift Towards Networking

Posted on June 10, 2020

Luxy iconPR NEWSWIRE – June 9 – Upscale dating app Luxy reports a disruptive shift in user behavior: Instead of dating, members who use the platform for business connections and making new friends have tripled. The app asked its members how long they are willing to wait to meet someone they are interested in. 63% want to wait until the pandemic is over. Only 20% of the singles think that video dating is an equivalent replacement. The disparity of the main objective on Luxy has changed in May compared to the situation before the Coronavirus: Long-term relationship 44% (February 58%), nothing serious 11% (February 34%), new friends 35% (February 8%).

See full article at PR Newswire

Mark Brooks: On this note, we've expanded our focus to cover online social communities now as well, and have soft-launched the Online Social Community Association. See www.OSCA.gp and let me know if you, as an online social community leader, would like to be considered for (entirely free) membership. It's a brand new community. I feel the dating industry and the online social community industry have much to learn from each other, and are entirely non-competitive so we're working to create ways for you/them to learn and share. Watch this space. 😉

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Luxy Is Introducing Video Date Named ‘FaceMe’

Posted on April 23, 2020

Luxy facemeLUXY – Apr 23 – This option will be available to all Luxy users at no additional charge. FaceMe is a great addition to security and matchmaking efficiency since everyone can now find out fast if their match is the real deal.

See full article at Luxy website

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The Rise of Niche Dating Apps in Tinder Era

Posted on February 13, 2019

VOGUE Muddymatches logo– Feb 12 – In an increasingly crowded market, a new generation of niche apps are going a step further by homing in on specific requirements that narrow down the dating pool drastically. "I've found that people from similar backgrounds tend to stick together," says Lydia Davis, founder of Toffee, the world's first dating app for the privately educated. Davis set up Toffee in 2018 with the aim of connecting people on the posher end of the spectrum. In nine months, the app has gained 25K subscribers in the UK and there are plans to expand into new markets including Australia, India and Nigeria. "In the UK, 8% of people are privately educated but in Australia that number is 35%. In India, it's 38%. The Inner Circle, an exclusive dating app launched in Amsterdam in 2012, is now active in 30 cities and has 1.4M members. Users are screened using their Facebook and LinkedIn before being allowed to join, though the required criteria remains a closely guarded secret. Not so with Luxy, a dating app for the super-rich where users are encouraged to verify their income by submitting their tax returns. Location and lifestyle are also important factors for niche dating platforms. In 2006, sisters Lucy Reeves and Emma Royall set up Muddy Matches, a dating site for "country-minded people". In fact, there's a dating app for everyone. Twindog is for dog lovers, Bristlr is for those with facial hair, Gluten Free Singles, JSwipe, Hater, a dating app that determines compatibility based on the things people hate, Donald Daters, etc.

by Radhika Seth
See full article at Vogue

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Q&A With Raffael Krause, Head of PR at Luxy

Posted on January 24, 2019

Luxy Raffael KrauseTHRIVE GLOBAL – Jan 23 – Luxy is an exclusive millionaire dating app that requires new users to be vouched in.

Q: You are under 30 and the Head of PR. Tell us about your career trajectory?
A: My career started five years ago in finance. I eventually moved to Hong Kong, where I got in contact with the dating and Blockchain industry. I established LoveBlock, a decentralized database for dating, a system that helps make dating more safe by eliminating scams and fake profiles. We got in contact with Luxy and started to work closer with them. I got the chance to contribute with my skills in marketing, so here I am being responsible for the brand and PR.

Q: What projects can we expect to see next?
A: We want to increase dating safety and matchmaking efficiency. Blockchain opens the doors wide for A.I. and machine learning. We are using both to optimize the matching algorithm and to eliminate every little security risk.

Q: What in your opinion is the future of dating?
A: Virtual Dates, AI that be able to analyze your behavior to display your perfect matches.

Q: What are your thoughts on VR?
A: To me, those changes are fascinating but scary at the same time. What I believe is that dating services will play a more important role in people's lives than before.

Q: What advice would you offer to those interested in getting in the industry?
A: Keep up with the latest trends and prepare to be busy.The dating industry is one of the most competitive.

Q: What would you tell your younger self?
A: Learn Chinese.

by Clarissa Silva
See full article at Thrive Global

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The New Breed of Elite Dating Apps Designed for Wealthy Singletons

Posted on November 27, 2018

Luxy iconFINANCIAL TIMES – Nov 26 – Elite platforms are unashamedly catering to professionals, the wealthy, the highly educated and celebrities. The most controversial is Luxy, which described itself when it launched in 2014 as "Tinder, minus the poor people". Luxy declined to provide figures on its profits or revenues, but says it has been profitable since its first year of operation and now has ~2M users. New members must first pass a 24-hour approval process. Only 10-15% are accepted and the company claims that half of its active members earn ~$500K. The Inner Circle, which describes itself as an "exclusive community" was launched in 2012 in the Netherlands. It organises social gatherings for its members, such as polo tournaments, gallery openings or cabaret nights. Members are vetted according to profession, age and the quality of the pictures they submit. The company also declines to share the revenue figures, but says it is profitable, employs ~20 staff and has 1.3M approved members globally. The League, launched in the US in 2015, caters to professionals who are screened based on what industry they work in, their university education and how many LinkedIn connections they have. Toffee, a dating app exclusively aimed at the privately educated, launched in the UK this year. Lydia Davis, co-founder of the app, estimates Toffee will make $10M in revenues in 2019 if the app is as successful overseas as it has been initially in the UK.

by Madison Marriage
See full article at Financial Times

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Summarized by the IDEA team

More Americans Are Seeking Spouses With Similar Levels Of Schooling

Posted on April 17, 2018

BLOOMBERG – Apr 17 – The League connects educated, affluent millennials. The app initially targeted Bay Area singles, and has now 300k active users and a 500k-person waitlist. The app has expanded into Pittsburgh, Tampa, and Orlando. The League has no shortage of competitors. Luxy bills itself as the No. 1 dating app for millionaires. Raya calls itself a "private, membership based community." Sparkology describes itself as a "curated dating experience for young professionals" and accepts members only by invitation or referral. More Americans are seeking spouses with similar levels of schooling, a pattern known as assortative mating. Couples in which both members had at least a four-year degree made up 14.7% of all married people in the U.S. in 2015, up from 1.9% in 1960, when far fewer women attended universities.
Share of couples with college degree
by Jeanna Smialek
See full article at Bloomberg Businessweek

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Summarized by the IDEA team