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Category: Match.com

Dinner, Movie, Background Check

Posted on May 15, 2005

Business_weekBUSINESS WEEK — May 9 — The founder and CEO of True.com, Vest has been pushing several state legislatures to pass a bill mandating that all online-dating sites do background checks on their members or carry a disclaimer if they choose not to. The legislation has been proposed in California, Michigan, Texas, and Virginia, but so far has gained the most momentum in Florida, but it ran out of time. Match.com, Yahoo, Microsoft, and others are against it.  The American Civil Liberties Union contend it violates members’ privacy.  Vest and Republican state legislators — John Carona, Texas, Alan Cropsey of Michigan, and Ambler of Florida — believe the Internet’s current anonymity lulls people into a false sense of security.  Legislators point out that some 180 organizations have come out in favor of the bill, including local sheriff’s offices and victims’ support groups.  Before starting True.com, Vest owned a financial firm called HD Vest, a network of independent accountants who also gave financial-planning advice. In the early 1990s, it was either illegal or against accounting rules to take commissions in 40 out of 50 states. Vest ignored the rules. The FTC backed Vest’s stance and the American Institute of CPAs reversed its anticommission stance, causing many of the states to follow suit.  Vest’s firm prospered and was sold to Wells Fargo in 2001 for $127 million.  No matter what happens on the state level with background checks, Vest aims to be a thorn in the online-dating industry’s side for years to come.

The full article was originally published at Business Week, but is no longer available.

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Match Launches Step by Step Dating Guide

Posted on May 6, 2005

Match_dating_1PRNEWSWIRE — May 3 — Match.com, celebrating its tenth year, premiered its new guide to dating entitled "How to Meet the Right Person in 90 Days."  Match collaborated with author and relationship expert Dawn Yanek to develop the free program; presented online in three installments. The first, "Finding Yourself So You Can Find the One," includes self-assessment tools and tips to help Match members understand their dating pasts in order to improve their dating futures. The complete guide is free to all current members and anyone who registers by May 31. 2nd and 3rd installments will be released June and July. 

Mark Brooks: We’ll see more instances of online dating companies differentiating their brands by tying compelling content into their sites.

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InterActiveCorp (Match.com) Posts Higher Profit

Posted on May 4, 2005

Match_datingREUTERS — May 5 — InterActiveCorp posted a higher first-quarter profit in their Q1 report.  Revenue rose 14% to $1.65. Operating income before amortization rose 30%, to $253 million. 

PERSONALS BUSINESS EXCERPT: "Personals revenue grew by 11% to $54.2 million, driven primarily by a 6% increase in paid subscribers and higher average revenue per subscriber. International subscribers grew 24% excluding declines at uDate.  Personals Operating Income Before Amortization declined by 14% to $5.4 million, resulting mainly from higher customer acquisition costs relating to the company’s new marketing campaign. Operating income grew by 54% to $4.4 million, reflecting lower non-cash distribution and marketing expense and amortization of intangibles."

Mark Brooks: Rosy numbers from Match.com.

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Online Service Promises Safer Date

Posted on May 4, 2005

ARIZONA DAILY STAR — May 1 — True says it is offering its users something none of its big competitors can match: a safer date; now has 3 million active members.  "We believe it's our mission to end the divorce rate in the U.S., so we have to provide a wholesome environment," said Vest, the CEO.  Match, with 18 million online dating members, surveyed its clients and found that 80% did not favor the legislation. 

The full article was originally published at Arizona Daily Star, but is no longer available.

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Online Dating is Split Over the Bill

Posted on May 1, 2005

Miami_heraldMIAMI HERALD — Apr 27 — Love is supposed to steal your heart not your car. The background checks bill passed the Florida Senate Criminal Justice Committee Tuesday but still must be scheduled for a floor vote in the waning days of the session. Although True.com has pushed similar legislation in six other states, no other bill has made it this far.  ''I've got complete confidence that True is going to run this thing through,'' said Mark Brooks, the editor of Online Personal Watch, who has been monitoring the bill's progress.  "But the industry certainly doesn't like the idea that it's being rammed down their throats."  While True.com says it's simply trying to make online dating safer, critics accuse the newcomer, which has 3 million members, of using the legislation to stake out more turf in a crowded and lucrative industry.  Said Kristin Kelly, senior director of PR at Match.com.  "It's bad for the industry because it continues to promote a stigma that's not accurate.''  True's CEO Herb Vest said, "we don't want criminals and married people preying on our members.  There are close to 70 million singles out there that are not using online dating sites right now. If we can let them know that, as an industry, we care about their safety then we're all going to grow at a prodigious rate.''  The Florida DOC database hasn't been updated since August of last year and Rapsheets only searches 15 of the state's 67 counties.  Two Miami online dating sites — Webdate and Date.com — said they will be offering their clients background checks, regardless of the bill's outcome.  ''I think background checks are a relatively good idea, if done properly,'' said Webdate COO Abe Smilowitz.

Mark Brooks: True is leaning on the Florida bill with all it's might, connections and savvy.  The session ends Friday 6th May.  Watch this space!  I'll keep you posted.

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Online Dating Meets Cybersex

Posted on April 30, 2005

Wired_news_2 WIRED — Apr 29 — Would you have cybersex with someone you met through an online dating site? Would you go on a date with someone you met through a cybersex chat room? HighJoy is betting that you will.  Lynn Borne, the director of marketing, asked me to hold the Doc Johnson iVibe Rabbit while he walked me through the chat client and the online control panel for the toy. Amir Vatan, the CEO, retreated to his office so he could be on the other end of my virgin HighJoy chat. Amir describes the company as something between AdultFriendFinder and Match.com. "Just online dating? Or online dating and these tools?" he says, gesturing to the array of vibrators on the conference table. He sees HighJoy as the logical next step for those who enjoy making connections online. I suspect the first wave of members will sign on for the promise of virtual sex and the hope of hooking up in person. I don't see the eHarmony crowd migrating to HighJoy, but fans of SuicideGirls, Nerve and PalTalk's adult communities will probably feel right at home.  

The full article was originally published at Wired, but is no longer available.

Mark Brooks: The next logical step?  Your comments please :-)  ?

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Dallas Man Behind Computer Dating Bill

Posted on April 30, 2005

True_online_dating_logo_6DALLAS NEWS — Apr 27 — Herb Vest, the Dallas entrepreneur who led the fight to reshape the accounting industry, is taking on a new set of opponents: massive technology companies. His rivals oppose his nationwide effort to require that users of online dating services undergo criminal background checks. His last crusade roiled the accounting establishment, resulting in changes to state rules that broadened the profession's emphasis from independent audits to selling financial advice. When opponents say that he is redeeming political chits to advance his bill for criminal-background checks, Mr. Vest notes that his opponents spend more on lobbyists, and donate more to politicians, than he does. Mr. Vest founded True.com in 2003, after selling his share of the accounting business he founded, H.D. Vest Inc., to Wells Fargo in 2001 for ~$84 million. Mr. Vest said he started the site because he was concerned about the country's "prodigious divorce rate." True.com features a compatibility test that Mr. Vest says was developed by a psychological research firm. "A 50% divorce rate leaves in its wake devastation among children," he said.

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Concerns About Florida Online Dating Bill

Posted on April 30, 2005

Netcoalition_1PRNEWSWIRE — Apr 26 — America's leading internet and technology firms and trade associations expressed deep reservations about the Florida bill that would impose government oversight on online dating and require criminal background checks or disclosures for users of online dating services. In a letter to the Florida legislature, the group noted that the bill would impose new liabilities and responsibilities upon not only Internet dating sites, but on an almost limitless array of Internet sites and services and has the potential to create a false sense of security for users.  Although there have been very few, if any, instances of online dating related crimes in Florida, the legislation would require background checks or disclosures that the services do not screen customers.  "Consumers are in the best position to determine which services provide them with the most security and comfort," concluded Netcoalition spokesperson Erickson, "not the government."  NetCoalition serves as the public policy voice for: AeA, Amazon, AOL, Association for Competitive Technology, CareerBuilder, eBay, eHarmony, Electronic Retailing Association, FriendFinder, Google, IdeaOasis, Information Technology Association of America, Internet Alliance, Internet Commerce Coalition, Lavalife, Match.com, Microsoft, MyEMatch.com, NetChoice, ProfileDoctor, Singles Industry Trade Association, Spark Networks, TechNet, The Right One, Trufina, Userplane, U.S. Internet Service Provider Association, VeriSign, Yahoo!

Mark Brooks: Weighty opposition to the background checks legislation.

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TrueDater.com: Online Daters Most Likely to Misrepresent Weight and Physical Appearance in Profiles

Posted on April 29, 2005

Truedater_1BUSINESS WIRE –Apr 26 — TrueDater provides online daters with the ability to read or review the truthfulness of people's dating profiles.  Users were asked what qualities online daters exaggerate or lie about most often. Choices were: height, weight, age, income, marital status, physical appearance and other.  Male voters ranked…1. weight 45%, 2. physical appearance 20%, 3. Marital status 13%.  Female voters…1. general physical appearance 36%, 2. weight 19%, 3. age 16%.

Mark Brooks: Truedater users can list JDate, Match and American Singles profile id's with reviews of users.  Interesting concept.  Alexa rank is 200k.  Does anyone know if JDate, Match and American Singles link to or promote Truedater?

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Cupid Aims for Background Checks

Posted on April 28, 2005

True_online_dating_logo_5LA TIMES — Apr 25 — True's founder and CEO, Herb Vest, believes that every online dating service should conduct background checks, as True does.  "The primary motivation is to protect people from criminal predation online. I can't imagine anyone with a hatful of brains being against that."  Vest said he spent $200,000 last year on lobbyists around the country. Although opponents charge that his goal is to gain publicity for his site, the legislation has met with at least some success in four states.  The Michigan House of Representatives late last year passed legislation based on a model bill written by True; it wasn't approved by the state's Senate but was reintroduced in both houses this year. Similar measures are being considered in Florida and Texas, and an Ohio lawmaker plans to introduce one this month. A California version was pulled before a committee could vote on it this year.  "This is one of those feel-good kind of legislations that politicians can get behind," said analyst Charlene Li of Forrester Research Inc. 

Internet daters themselves are divided. John Knowlton, 52, a journalism teacher, said he was uncomfortable with government taking a role in the matter. And he found it unfair that online dating was being singled out.  Elana Luber, 35, a lawyer in the Los Angeles area, is generally in favor of background checks, saying: "Who wouldn't want to have people screened for something so basic as whether or not they're a criminal?" 

Texas state Rep. Will Hartnett, a Republican, put opponents in the same category as those who would "defend child molesters who prey on people on the Internet." He dismissed the worries about privacy being compromised.  "As far as I am concerned," he said, "anyone convicted of a felony loses the right of privacy."  But Vest acknowledges that it's not clear whether a search of criminal records would have prevented any of several cited incidents. And in California, Assemblywoman Fran Pavley (D-Agoura Hills) said she withdrew a background-check bill she had introduced after True's lobbyists couldn't give her concrete examples of anything untoward an online dater had endured that a check might have derailed.  That's a key problem, said Beth Givens, director of the Privacy Rights Clearinghouse in San Diego. Givens said her objections centered on shortcomings in the records culled by background-checking companies.  "Because these sites don't cover every jurisdiction in the country, it could give a false sense of security," Givens said.   True uses Rapsheets Criminal Records, owned by ChoicePoint for background checks. The service's coverage is spotty in some states. In California, Rapsheets can search Superior Court records in only four of the state's 58 counties.  "The privacy laws in California are stricter than just about anywhere else," said Camille Gamble, director of marketing at Rapsheets, headquartered in Memphis, Tenn. She said the only statewide record the company was able to access for California was a sex-offender list. 

Match.com has about 1 million paid subscribers, said spokeswoman Kristin Kelly. She defended the safety of the sites, saying that clients get to know one another online before they mutually decide to meet. She added that there had been fewer than 10 reported violent crimes in connection with people who met at Match.com in a decade of operation.   

Vest, 60, defended his plan, saying that it was born less of business interests than a personal crusade against violence.  Shortly before his second birthday in 1946, he said, his mother found his father dead at his cabinetry business. The death was judged a suicide, but recently, Vest said, he uncovered evidence that it was a homicide. (The case was featured on CBS-TV's "48 Hours" news program this year.)  "The murder of my father certainly left its mark on me," Vest said. "I believe that I perhaps have a great deal more compassion about these matters. Deep down, I want to protect people from criminals."  There could be long-term economic benefits from standardized background checks for the entire industry, said Vest, who founded a financial-services company that was sold to Wells Fargo & Co. in 2001 for $127.5 million.  "If we gain the overall public acceptance of online dating, we can more than double the number of people coming to us," Vest said. "The other sites are being myopic; they are only interested in short-term gain."

Mark Brooks: The most thorough article on background checks so far.  Your comments please…

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