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Category: Match.com

Cupid Aims for Background Checks

Posted on April 28, 2005

True_online_dating_logo_5LA TIMES — Apr 25 — True's founder and CEO, Herb Vest, believes that every online dating service should conduct background checks, as True does.  "The primary motivation is to protect people from criminal predation online. I can't imagine anyone with a hatful of brains being against that."  Vest said he spent $200,000 last year on lobbyists around the country. Although opponents charge that his goal is to gain publicity for his site, the legislation has met with at least some success in four states.  The Michigan House of Representatives late last year passed legislation based on a model bill written by True; it wasn't approved by the state's Senate but was reintroduced in both houses this year. Similar measures are being considered in Florida and Texas, and an Ohio lawmaker plans to introduce one this month. A California version was pulled before a committee could vote on it this year.  "This is one of those feel-good kind of legislations that politicians can get behind," said analyst Charlene Li of Forrester Research Inc. 

Internet daters themselves are divided. John Knowlton, 52, a journalism teacher, said he was uncomfortable with government taking a role in the matter. And he found it unfair that online dating was being singled out.  Elana Luber, 35, a lawyer in the Los Angeles area, is generally in favor of background checks, saying: "Who wouldn't want to have people screened for something so basic as whether or not they're a criminal?" 

Texas state Rep. Will Hartnett, a Republican, put opponents in the same category as those who would "defend child molesters who prey on people on the Internet." He dismissed the worries about privacy being compromised.  "As far as I am concerned," he said, "anyone convicted of a felony loses the right of privacy."  But Vest acknowledges that it's not clear whether a search of criminal records would have prevented any of several cited incidents. And in California, Assemblywoman Fran Pavley (D-Agoura Hills) said she withdrew a background-check bill she had introduced after True's lobbyists couldn't give her concrete examples of anything untoward an online dater had endured that a check might have derailed.  That's a key problem, said Beth Givens, director of the Privacy Rights Clearinghouse in San Diego. Givens said her objections centered on shortcomings in the records culled by background-checking companies.  "Because these sites don't cover every jurisdiction in the country, it could give a false sense of security," Givens said.   True uses Rapsheets Criminal Records, owned by ChoicePoint for background checks. The service's coverage is spotty in some states. In California, Rapsheets can search Superior Court records in only four of the state's 58 counties.  "The privacy laws in California are stricter than just about anywhere else," said Camille Gamble, director of marketing at Rapsheets, headquartered in Memphis, Tenn. She said the only statewide record the company was able to access for California was a sex-offender list. 

Match.com has about 1 million paid subscribers, said spokeswoman Kristin Kelly. She defended the safety of the sites, saying that clients get to know one another online before they mutually decide to meet. She added that there had been fewer than 10 reported violent crimes in connection with people who met at Match.com in a decade of operation.   

Vest, 60, defended his plan, saying that it was born less of business interests than a personal crusade against violence.  Shortly before his second birthday in 1946, he said, his mother found his father dead at his cabinetry business. The death was judged a suicide, but recently, Vest said, he uncovered evidence that it was a homicide. (The case was featured on CBS-TV's "48 Hours" news program this year.)  "The murder of my father certainly left its mark on me," Vest said. "I believe that I perhaps have a great deal more compassion about these matters. Deep down, I want to protect people from criminals."  There could be long-term economic benefits from standardized background checks for the entire industry, said Vest, who founded a financial-services company that was sold to Wells Fargo & Co. in 2001 for $127.5 million.  "If we gain the overall public acceptance of online dating, we can more than double the number of people coming to us," Vest said. "The other sites are being myopic; they are only interested in short-term gain."

Mark Brooks: The most thorough article on background checks so far.  Your comments please…

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We’ll Always Have ICQ

Posted on April 28, 2005

Wired_news_1 WIRED — Apr 22 — It has almost become mainstream to start relationships on the internet. Dr. Marilyn Volker, a Miami-based sexologist who has been in practice more than 30 years, estimates that 90% of the newlyweds she talked to on her Hawaiian vacation last year — and there were a lot — said they met online.  There's the Match.com girl you dated three times and have no interest in seeing again. There's the guy who keeps e-mailing you long after he should have given up. What's the etiquette for ending these nontraditional arrangements? Do three dates with someone you met online obligate you to a breakup phone call? Or is e-mail enough?  Lynn Harris, co-founder of Breakup Girl, believes that "the only time it's OK to break up by text message is if the entire relationship consisted of text messaging. That goes for e-mail, too." 

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True Hires ex-Bush Aide to Seek Safety Checks

Posted on April 20, 2005

True_online_dating_logo_4PALM BEACH POST — Apr 16 — True has hired a well-connected lobbyist from Tampa — former Secretary of the Department of Management Services Cynthia Henderson — to push the background checks measure. True routinely rejects 5% of possible daters identified as felons. Rapsheets asserts that the checks are derived from 17 different public records sources but the DOC database hasn't been updated since August, and rapsheets.com searches only 16 of the state's 67 counties.  "These background checks are not perfected and could create a false sense of security," said Sen. David Aronberg, D-Greenacres, who voted against the bill.  The House sponsor, Kevin Ambler, said his measure (HB 1035) is an attempt to "bring our laws into the 21st century to protect consumer safety." Last month, a New Jersey man who had a profile on match.com was charged with murdering a co-worker, her sister and her 3-year-old daughter.  But Eichinger, the man accused of the killings, would have passed such a screening with flying colors, according to Kristin Kelly, match.com spokeswoman who said he had no arrest record until the charges and has not been convicted of a felony.  Other opponents appear to include two dozen Internet and technology companies, who last month sent the lawmakers a letter calling the legislation "an ill-advised approach" that also "discriminates against internet business models by applying only to dating services that operate primarily online." The unsigned letter was written on behalf of such internet giants as Microsoft, Google, eBay, Amazon.com and Yahoo!, as well as match.com. 

Mark Brooks: The legislation is listed at http://www.idate2005.com and calls for dating sites to disclose prominently if they don't do background checks, or offer them.  Fast forward 6 months.  True pushes this legislation through, background check companies knock themselves out to provide online dating companies with new levels of background checks services…and True loses it's differentiation.  Then what?  Your comments please…

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Dating in the City

Posted on April 20, 2005

GREATER MILWAUKIE TODAY — Apr 15 — Most have heard of the concept of "speed dating." The FastDater process consists of three minute "dates." From there, participants are able to rate and select whom they’d like to date again. If a match is made, via e-mail the pair is contacted for further communication.  I subscribed to eHarmony.com, Match.com and AmericanSingles.com. The matches that had been made for me by the futuristic, ultra complex eHarmony.com computer were not exactly what I was looking for.  Says a DJ user,"I do believe many people misrepresent themselves and embellish on their looks, but I would do it again. In fact, quite a few couples that have used my DJ service met online and got married. Go figure."  Milwaukee resident Heather Lane met her husband, Anthony, through Match.com. "Match.com was recommended by friends. I went into it with an open attitude and by the third date, I met him.  It was fun and I’m definitely happy, he’s a great guy." 

Mark Brooks: PreDating is still the leading spee dating company.  I helped Cupid tie the knot with them last year.  Hurrydate and 8 Minute Dating follow on.

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IAC/Match – Peripatetic Diller

Posted on April 13, 2005

Barry_diller_1DAILY RECORD / BUSINESS WEEK — Apr 13 — Diller was born in San Francisco, the son of a wealthy real-estate developer, and he was not a good student. At Beverly Hills High, he was fired from the newspaper for his frequent absences. At age 19, he dropped out of UCLA. Why had he and so many other CEOs, such as Bill Gates, not graduated? "We’re nonconformists. We’re impatient. I didn’t want to say yes in a room at a desk for four years." Diller has gone from the mailroom of the William Morris Agency to ABC to chairman and CEO of Paramount Pictures ("Raiders of the Lost Ark") to the Fox Broadcasting under Rupert Murdoch. Sometimes Diller had trouble expressing himself and sometimes he succumbed to clichéish thinking and occasionally even contradicted himself. But he clearly is very intelligent. His comments: ON MURDOCH: "I’m a frightened Tweetiecat compared to him. He’s real savvy. He can take an opportunity and make it happen." ON ONLINE DATING: "For certain people, it’s a better way than randomly meeting someone across a room. It’s magical. It’s a great service. It’s led to an incredible number of marriages." "Would he consider launching divorce.com? the moderator asked facetiously. No, but "We’re working on conflict resolution."  ON JACK WELCH (consultant to IAC): "He’s the greatest manager I know, without question – with his experience, his spirit and his energy. He keeps yelling at me, telling me what to do. He’s taught me to have a nonbureaucratic infrastructure and make it work. When I’m in a room with my colleagues, he’s the CEO. ON SELLING EXPEDIA: It’s so large, it has been dominating the company.  ON WHY HIS COMPANIES HAVE HIGH TURNOVER: "I believe in conflict. I like people arguing passionately about what they think is true – when there isn’t enough information. Some people don’t like that atmosphere – noisy and harsh. I’m not changing it." 

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Finding a Second Act on the Internet

Posted on April 12, 2005

Jdate_dating_success_photoNY TIMES — Apr 12 — Hani joined JDate where she met David, a fellow graduate of Lafayette High School, class of '59. Her email,"David, is that you?"  According to Nielsen/Net Ratings, the number of online dating site users 55 or older rose 19% in the last year.  "As older folks and baby boomers become increasingly Internet-savvy, a lot of them are turning to online dating to find both romance and companionship," said Kristin Kelly, Match.com, whose 50-plus membership has tripled since 2000.  "It's one of our fastest-growing segments," said Andrew Conru, CEO of FriendFinder, which operates SeniorFriendFinder with 400,000 members.  FULL ARTICLE @ NY TIMES

Mark Brooks: My mother is learning to use a computer now, at 72.  She's kicking it's ass at Scrabble.

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Love Through a High-Speed Connection

Posted on April 11, 2005

Sacramento_online_dating_success_storySUMMIT DAILY NEWS — Apr 9 — Susanna (37) never expected to fall in love when she posted a profile describing herself on the website of the satirical publication The Onion.  Her profile was active just long enough to receive two messages – one from The Onion telling her she needed to pay up and a second from then Boulder resident Michael (30).  Leah Bornstein, dean of Colorado Mountain College, met her fiancé using Match and knows of three other colleagues who met their spouses online as well.  "In my mind, it cuts out the first four months of getting to know you because it's all right there; there's your résumé." A September 2004 survey of about 5,000 recently engaged or married couples on weddingchannel.com showed 12% of the couples met online.  FULL ARTICLE @ SUMMIT DAILY NEWS

Mark Brooks: Another success story.  The Onion uses Spring Street Networks dating network fyi.

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Courting with a Click – Seniors

Posted on April 10, 2005

Online_dating_couple_1CINCINNATI ENQUIRER — Apr 10 — Marge (57) looks forward to dinner and flowers every Tuesday from the fellow she affectionately refers to as Yahoo! Boy.  Dennis (63) and Marge's marriages ended 25 years ago and they've been single ever since.  Last April, Marge saw Dennis' profile on Yahoo! Personals.  "{Online dating is} rapidly growing among the (age) 50-plus market.  I know it's making inroads into the 60s, too," says Ron Geraci, special projects editor for AARP The Magazine.  Brenda Ross, relationship adviser for Date.com, confirmed Date.com sign-ups of members age 65 and up increased 78% from Jan 04 to Jan 05.  Match attracted 704,000 visitors age 55 or older in January, up from 606,000 a year earlier.

The full article was originally published at Cincinnati Enquirer, but is no longer available.

Mark Brooks: Divorced baby boomers will continue to drive this niche.  The media loves the seniors dating story.  SeniorFriendFinder has a great niche.  Would be nice to see more of these heartening online dating success stories in the media.

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Florida Panel May Regulate Online Dating

Posted on April 7, 2005

ASSOCIATED PRESS — Apr 6 — Lawmakers delved into the world of online dating Wednesday, debating a bill that would require Web sites to notify paying visitors whether they perform criminal background checks on their members. "We do say love is blind. This is to put a disclosure there so we can lift the blinders," said sponsor Rep. Kevin Ambler, R-Tampa. True.com, which performs criminal and marital-status checks on all members, has been going state to state pitching similar measures to legislators. So far lawmakers in California, Ohio, Virginia, Michigan and Texas have proposed similar legislation though it has yet to become law.  "They're trying to make their mark and they're trying to move legislation to sell a product," said Kristin Kelly. "It's implying that there's a problem that doesn't exist. … We've only had a handful of cases in our 10 years of operation."  Leaders of both companies have been engaged in a public feud since last year. True.com, which was established in 2003, is a relative newcomer. 

Mark Brooks: This legislation is to be taken very seriously.  The battle has just begun.  See 'Online Dating Sites Quarrel Over Background Checks' for the industry opinion.

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Match TV Ads Shot at Rose Bowl

Posted on April 7, 2005

Match_dating_adMEDIA POST — Apr 6 — Match kicked off its latest TV campaign with a 60-second spot on "Desperate Housewives." There are three executions in all using the company's new slogan ­ "Love is complicated. Match is simple," shot at the Rose Bowl. The ads aim to show a real world understanding of what love is all about – it's not always hunky dory.

The full article was originally published at MediaPost, but is no longer available.

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