OPW – June 1 – Match just teamed up with Three Day Rule, a personalized matchmaking and curated online dating company. Three Day Rule COO, Jill James, is speaking at iDate about partnerships models for lead generation with dating sites. Don’t miss this session. iDate is happening this week, on June 5-6 at the SLS Hotel in Beverly Hills.
Category: Match.com
Three Day Rule Does Spinning Classes
OPW – June 1 – Three Day Rule teamed up with Match. And now they're showing us how to engage with higher echelon clients, at the gym. See this ad.
Mobile Overview, Mark Brooks Presentation
OPW – May 23 – In 2012, PlentyofFish 659K average daily visitors on its app, equating to 68% of time spent on all dating apps. In 2013, Match.com took the top mobile spot with 4.6M total unique visitors. Mobile dating revenue grew from $43M in 2009 to $213M in 2012, a 70% average.
For additional companies and details, please view the video below.
Match.com Prime For Investment
THE MOTLEY FOOL – May 22 – IAC, parent company of Match Group, has seen its stock up ~30% in the past 12 months, and 300% since 2009. IAC's Q1 revenue was $740M, with Match Group accounting for $211, and Search & Applications netting $398M. Match Group revenue grew 9% in Q1. Domestic sales were up 7%, international up 12%. The number of people who have tried a dating product grew by ~20%, Match believes that will lead to 20% growth in the company in the next 5 years.
by Philip Saglimbeni
The full article was originally published at The Motley Fool, but is no longer available.
Public Companies, Mark Brooks Presentation
OPW – May 23 – Match.com posted 2013 revenues of ~$800M and profits of $220M, including Meetic. Spark Networks projected 2013 revenues were ~$70M, with ~$13M in loss due to high marketing expenses. Jiayuan.com will earn an estimated $80M in 2013 revenues, with projected growth to $300M in 2015.
For additional companies and details, please view the video below.
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Match Group Interview With CEO Sam Yagan
OPW INTERVIEW – May 21 –
In the latest CEO Interview, Mark Brooks and Match Group CEO, Sam Yagan, discuss:
- Acquisitions
- Opportunities in Matchmaking
- The Couples Market
- Mobile Trends
- Android vs. iOS
- Wearable Computing
Please click here for a complete transcript of the interview.
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Online Dating Services Get Into Matchmaking Big Leagues
USA TODAY – May 20 - Match.com and Three Day Rule announce partnership to get Match into high-dollar matchmaking. eHarmony launched eH+ ($5k service) matchmaking in Jan. "They've got very significant market shares. Between them, they own the industry, and where do they go from there?" dating industry analyst Mark Brooks says. "They have two problems — a limited number of people left to reach and a limited price point."
Matchmaking has exploded in the past few years. Bravo's The Millionaire Matchmaker and other copycats have targeted the professional who has plenty of money but not enough time to hunt for a relationship. Traditional dating sites, which have millions of daters, haven't tried to reach this profitable market until now. Match.com gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of Match Group. Three Day Rule has matchmakers in New York, L.A., Chicago and San Francisco and will add matchmakers in Dallas, Boston and Washington by the end of the year. Six months costs $5k.
Match.com’s Updated Mobile App Was Inspired By Tinder
BUSINESSWEEK – May 13 – Borrowing from Tinder’s swipe feature, Match redesigned its mobile app with a similar feature called Mixer. Winning on mobile is critical for Match. Over half of its traffic comes from mobile.
by Serena Saitto and Alex Barinka
The full article was originally published at Business Week, but is no longer available.
Snap Interactive Extends Partnership With Match
PR NEWSWIRE – May 13 – Snap Interactive, the company behind social discovery platform, AYI.com, has extended its bus dev agreement with Match.com for 3 more months. The partnership features various integrations of Match.com's dating sites into AYI.com, and will expand to mobile platforms as well.
The full article was originally published at Wall Street Journal, but is no longer available.
Match.com Claims 1 Million Babies
DAILYMAIL.CO.UK – May 5 – 1 Million babies have been born to couples who met via Match.com as the site announce a scholarship contest. Match.com is offering a $50K college scholarship to a 13- to 20-year-old whose parents or stepparents hooked up via the site. Children must submit short videos in the next two months describing their parents' love story. The general public will then choose the best of 10 finalists through Facebook and Twitter.