PR WEEK – Dec 30 - Sam Yagan, CEO of Match.com, talks about how Match.com differentiates itself in an oversaturated market.
Q: How do you contend with the growing number of niche dating sites?
A: We see new sites pop up every week, but it all comes down to scale, innovation, and success. Our PR is aimed toward core users (20-40s). Our PeopleMedia brands use a more niche, targeted PR approach.
Q: What are Match's biggest challenges?
A: Safety and security.
Q: What off-site offerings does Match have?
A: Our singles events – Stir. We are now holding ~400 events a month in 80 markets.
Q: What role does PR play with your site?
A: It helps to change the perception of online dating as an authentic means of finding a relationship.
Q: How do you get the word out?
A: We continually issue interesting data such as our annual Singles in America study. We use social platforms to engage with our current, former, and potential new members.
Q: What's on the horizon for next year?
A: We have several big initiatives in place, including our 4th annual Singles in America study that will launch in February.
by Diana Bradley
See full article at PR Week
See all posts on Match.com
FOX40 – Lesley and her husband Mike are part of a growing number of people who have met their spouse thanks to online dating. Shayan Zadeh, the CEO of Zoosk, cites recent research that found one out of every three relationships started online. Along with Zadeh, FOX40 spoke with representatives from Match.com, eHarmony, and Christian Mingle. FOX40 also went to a mall and asked people what they thought about online dating. The results were 50-50.
