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Category: Match Group

Amanda Bradford’s Vision for The League’s Future With Match Group

Posted on December 5, 2023

The League Amanda BradfordFORTUNE – Amanda Bradford, the founder of the exclusive dating app The League, sold her startup to Match Group for $29.9M. Bradford, who raised $2.2 M in seed funding and was the solo founder, became more risk-averse over time, prompting her decision to sell. She chose Match Group, impressed by their track record with Hinge, to avoid the negative experiences she'd heard about from venture funding or private equity acquisitions. Now within Match's portfolio, The League remains relatively autonomous and aims to innovate as a hybrid online-offline platform. Post-pandemic, with a new marketing budget, Bradford plans to reintroduce the app, particularly to Gen Z users who are currently unfamiliar with The League.

by Emma Hinchliffe & Joseph Abrams
See full article at Fortune

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Match and Bumble Suspend Ads on Instagram Amid Concerns Over Algorithm Serving Inappropriate Content

Posted on November 29, 2023

InstagramWALL STREET JOURNAL – The Wall Street Journal's testing revealed Instagram's algorithm served inappropriate content, including sexualized videos of children and adults, to users following young influencers. Ads from major brands, including dating apps Bumble and Match Group, appeared alongside this content. Bumble and Match responded by suspending their ads across Meta's platforms, with Match cancelling its Meta advertising due to dissatisfaction with Meta's response to the issue. The tests raised concerns about child safety and the misuse of algorithms, prompting Meta to state it was investigating and would pay for brand-safety audits. The situation highlighted the need for stricter content regulation on social media platforms.

by Jeff Horwitz & Katherine Blunt
See full article at Wall Street Journal

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Match Group’s “Are You Sure?” Feature to Expand to Millions of Users Across Match, Stir, OurTime & More

Posted on November 14, 2023

Match Group Are You Sure featurePR NEWSWIRE – Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.

See full article at PR Newswire

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Match Group Advocates for Ethical AI and Internet Safety at Senator Schumer’s AI Forum Series

Posted on November 14, 2023

Match Group Bernard KimLINKEDIN – Match Group, led by CEO Bernard Kim, contributed to Senator Schumer's landmark AI Forum Series, emphasizing the importance of collaboration between government and developers in harnessing AI technologies. Match Group advocates for responsible AI use and internet safety, supporting acts like EARN IT. Its AI Principles focus on authenticity, accountability, equity, explainability, integrity, privacy, and safety. The company's "Are You Sure?" feature aims to reduce online harassment by prompting users to reconsider harmful language. Match Group is committed to advocating for Section 230 reforms and supporting legislation to enhance online safety and privacy, viewing AI as a tool for societal advancement while stressing the need for comprehensive safety measures and responsible technology use.

See full article at LinkedIn

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Match Group Stock Tumbles After Paying Users Fall Again

Posted on November 3, 2023

Match Group stock priceWALL STREET JOURNAL – Match Group shares were down 17% at $28.87 on Wednesday, putting them on pace for a new all-time low. Match Group's Q3 results showed better-than-expected earnings and revenue. Paying users, however, declined for the fourth straight quarter, adding fuel to debates about the online dating market being saturated.

by Denny Jacob
See full article at Wall Street Journal

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Alphabet, Match Settle Google Play Antitrust Fight Before Trial

Posted on November 3, 2023

Match GroupBNN BLOOMBERG – Alphabet has settled an antitrust lawsuit with Match Group, which claimed Google Play's policies were illegal. This agreement dismisses all ongoing litigation and provides Match with improved terms on Google Play. Despite this settlement, Alphabet's legal challenges continue with a forthcoming trial against Epic Games. The settlement with Match includes more favorable fees for Match on Google's platforms and a $40 million reimbursement to Match for disputed service fees. Google maintains that the settlement allows them to keep offering a secure and quality experience on Google Play while investing in the Android ecosystem.

by Malathi Nayak
See full article at BNN Bloomberg

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Match Group Q3 Financial Results

Posted on November 1, 2023

Match Group logo for social mediaMATCH GROUP – In Q3 2023, Match Group reported its highest ever quarterly total revenue of $882M, a 9% increase YOY. Key financial highlights include:

  • Tinder's revenue rose by 11% YOY, reaching $509M
  • Hinge saw 44% YOY increase in revenue, amounting to $107M, driven by substantial user growth, especially in English-speaking and European markets
  • Match Group Asia and Evergreen & Emerging segments saw a decline in revenue by 5% and 3% YOY respectively
  • Operating Income stood at $244M, marking a 16% YOY growth
  • Adjusted Operating Income reached $333M, reflecting a 17% YOY growth

Tinder's Revenue growth was driven by U.S. pricing optimizations, resulting in a raised RPP of $16.28, even though there was a 6% decline in payers. Hinge's success continued, with a 33% YOY increase in payers and an RPP growth of 8% YOY. In contrast, certain brands in Asia and the Evergreen & Emerging segments experienced revenue declines.

See full article at Match Group website

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Match Partners With Calm on World Mental Health Day

Posted on October 11, 2023

Match GroupPR WEEK – Match has partnered with the meditation app Calm to support users' mental health. For World Mental Health Day, they're offering five free Calm sessions on topics like self-love and discounts on both apps. The collaboration addresses the mental challenges of online dating, especially amidst pandemic-induced anxieties.

by Eric Berger
See full article at PR Week

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Tinder Partners With Mean Girls Actor Jonathan Bennett to Help Users Avoid Online Fraudsters

Posted on October 4, 2023

MATCH GROUP – Tinder is collaborating with "Mean Girls" actor Jonathan Bennett and Advocating Against Romance Scammers to raise awareness about online financial scams. October 3rd has been designated World Romance Scam Prevention Day. The campaign warns users about the dangers of online scams, particularly the growing trend of crypto scams. Tinder and Hinge are emphasizing the importance of users not sending money or taking investment advice from unfamiliar individuals. The initiative is part of Match Group's ongoing commitment to user safety across its platforms.

See full article at Match Group website

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JPMorgan Analyst Recommends Investing in Match Group, Citing Tinder’s Growth

Posted on September 14, 2023

TinderBLOOMBERG – JPMorgan analyst Cory Carpenter advises investors to invest in Match Group, anticipating that its Tinder app will see double-digit growth in the upcoming quarter. Carpenter upgraded his price target for Match from $55 to $60, despite negative investor sentiment, and dubbed it his "top pick" over competitor Bumble. He argues that concerns about market saturation in online dating are exaggerated and predicts a 10% compound annual growth rate for the industry through 2026. While Bumble's shares have declined, Match has gained ~3% in 2023.

by Joel Leon
See full article at Bloomberg

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