Category: Meetic

French Senate Approves 3% Digital Tax on Big Tech

Posted on July 16, 2019

Digital taxMEDIANAMA – July 12 – The French Senate has approved a digital tax, known as "Les GAFA" – Google, Amazon, Facebook, Apple, on digital companies that have a revenue of more than €25M in France, and more than €750M worldwide. This bill is likely to be signed into law by French President Emmanuel Macron within two weeks. The tax is expected to yield €400M in 2019, and €650M in 2020. It will affect ~30 companies, including GAFA, Meetic, Criteo, Instagram, and Airbnb. Other EU countries, including Austria, the UK, Spain, Poland, the Czech Republic, and Italy have also announced plans for their own digital taxes.

by Aditi Agrawal
See full article at Medianama

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Meetic Is Launching a New Serious Dating App – Affiny

Posted on December 18, 2018

Affiny partial screenshotLE JOURNAL DU DIMANCHE – Dec 18 – Meetic is launching a new dating app for serious relationships, called Affiny. New users will be asked to fill 137 long questionnaire. The app will be charging 39.99Eur/month for 3 months and 29.99/month for 6 months. Affiny is launching this week in France and in the UK before the end of the year. During its testing period, the app has mainly attracted users who were 35-50 years old.

See full article at Le Journal de Dimanche

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Dating Apps and Advertising on Snapchat

Posted on December 11, 2018

Snapchat appVERDICT.CO.UK – Dec 8 – With dating apps accounting for £11.7B of the economy last year, and 30% of 18-30 year olds in the US signed up to at least on service, the online dating market is extremely lucrative. Dating apps are looking to reach a young, tech-savvy audience, and many have found a match with Snapchat. Spending by dating services in the UK on the Snapchat platform has increased 13x from Q1 to Q3 this year. Since partnering with Snapchat more than a year ago, AI-driven dating startup Hily has seen a significant increase in the number of registrations. To coincide with Meghan and Harry's Royal Wedding, Meetic ran a campaign on Snapchat in an attempt to increase the number installations. Through this, Meetic reportedly reached ~3.5M unique users driving a 28% increase in app downloads on the day. Meetville ran an advertising campaign using Snap Ads to coincide with Valentine's Day, and 90% of the new UK iOS users who installed the Meetville app in February did so having come through the Snapchat app.

by Ellen Daniel
See full article at Verdict.co.uk

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Artificial Intelligence Is Progressively Entering Online Dating

Posted on July 23, 2018

Match Lara useWORLDCRUNCH – July 20 – Back in 2014, Justin Long started working on Bernie.ai, a robot that used facial recognition to select profiles on behalf of the user. If there was a match, it started the conversation with an opening line. The start-up LoveFlutter relies on Twitter and Facebook posts to match users. By teaming up with Receptiviti.ai, a company that specializes in the automated analysis of people's psychological states based on language use, the dating app promises to connect compatible personalities. Xavier de Baillenx heads innovation at Meetic. He developed the personal assistant Lara while co-running the start-up Pretty Fun Therapy, which has since been bought by Meetic. Today, Lara has ~50 distinct pieces of advice to give, suggesting locations for a date, what to wear, or how to overcome shyness.

by Basile Dekonink
See full article at Worldcrunch

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Can Match Fend Off Facebook And Bumble?

Posted on June 29, 2018

Match group website screenshot 2018FORTUNE – June 27 – Globally, there are 600M singles online – a number that's expected to jump to 700M by 2020 – yet the industry's biggest player by far, Match Group, is estimated to claim just 10% of that. If Match Group wants to stay No. 1, it will need to defend its turf. Those who know Match Group CEO Mandy Ginsberg say she is likely to be up to the task. She knows the industry inside and out, and she takes Match's mission almost as a personal responsibility. The company's biggest competitors include eHarmony, Spark Networks, Badoo and Bumble. Bumble claims 34M total registered users. Of its active users, roughly 10% are paid; last year the company is said to have pulled in $100M in subscription revenue. It has a Goliath-size backer: Wolfe Herd created Bumble with the help of Andrey Andreev, the founder of Badoo. Andreev owns 79%, Wolfe Herd 20% (the remaining 1% is split between two additional employees). For a few years, Tinder and Bumble coexisted but things recently turned testy. In March, Match filed its suit against Bumble, accusing it of patent infringement and stealing trade secrets. Four days later, Bumble fired back with an angry letter. A few days after that, it filed its own suit against Match, claiming Match had fraudulently obtained sensitive information during acquisition talks. But both companies were hit with a much bigger tsunami of news on May 8, when Zuckerberg made his announcement. Match Group is working on new female-friendly features, like a Gentleman's Badge, a designation recently added into its European Meetic brand that men earn through certain behaviors, such as filling out an entire profile or engaging in lengthy email correspondence; men with the badge get 33% more attention from women.

by Leigh Gallagher
The full article was originally published at Fortune Magazine, but is no longer available.

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DisonsDemain.fr: Meetic Launches Dating Site For 50+

Posted on May 30, 2017

01AMOUR – Mar 29 – Meetic has launched a new dating site for people 50+. There are ~9M singles in France that are over 50 years old.

See full article at 01Amour

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Summarized by the Courtland Brooks team

Q&A With Thomas Hadjadj, Meetic

Posted on May 17, 2017

Meetic Thomas HadjadjLIFTOFF – May 17 – Thomas Hadjadj is the Head of Display Europe for Meetic. He's been at the company for ~8 years. He holds a business law degree and a Masters in Marketing.

Q: What do you like most about mobile marketing?
A: It moves forward very quickly. It forces us to remain attentive and always find new ways to work.

Q: What does it take to succeed in mobile marketing?
A: To have a great app! You need to be able to track the performance of your app. You have to be very data-driven. Stay alert of trends and technologies and test a lot of new things.

Q: What does a quality mobile user look like to you?
A: The one who will use our product as often as possible; they'll use it like a natural reflex and if they pay, it's even better

Q: What strategies work best to convert installs into engaged users?
A: Again, try to have the best app as possible, make it intuitive, try to avoid bugs and crashes.

Q: What have you done in the past year to help better monetize your app?
A: We're spending a lot of time on optimization and we are tracking way more things than in the past.

Q: What is the biggest challenge in marketing your apps?
A: Finding the right balance between volume of downloads and ROI.

Q: How do you stay ahead of changes in technology?
A: I stay informed with newsletters, LinkedIn, my colleagues and network.

Q: What do you see is the next big thing in mobile marketing?
A: 5G and connected objects.

See full article at Liftoff

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Meetic And Attractive World Sanctioned By CNIL

Posted on January 3, 2017

Meetic logo picLA SIGNARE – Jan 3 – Meetic and AttractiveWorld.net has been fined by CNIL (The National Commission for Computing and Freedom) for processing sensitive personal data of its users without their consent.

by Gerome Betterncourt
See full article at La Signare

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Match Group Under Scrutiny

Posted on December 7, 2016

Match group screenshot dec 2016SEEKING ALPHA – Dec 7 – Match Group is known to favor acquisitions to counter competition. Since January 2009, it has invested ~$1.3B to acquire 25 brands for its dating portfolio. Match Group went public a year ago and is worth ~$4B. Currently, its portfolio consists of 45 brands. Analysts are concerned over its dependence on Tinder. In Q3 2016 Match Group dating revenues jumped 22% to $287.5M, driven by strong contribution from Tinder, Pairs and PlentyOfFish. Average paid member count grew 33% to 5.5M, with strong contribution from Tinder, Meetic and PlentyOfFish. Average revenue per paying user declined 8% to $0.54 primarily due to the comparatively low revenue rates for Tinder and PlentyOfFish. Match Group expects revenue growth of 15% to 20% next year.

by Sramana Mitra
See full article at Seeking Alpha

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Meetic Uses Facebook Chat Bots For Its Virtual Dating Assistants

Posted on June 30, 2016

OPW – June 30 – Meetic has used the launch of Facebook “chat bots” on FB messenger to create virtual dating assistants. People can engage in conversation with Lara and Tom Meetic who can assist them with creating Meetic profiles and send them weekly matches directly to FB Messenger.

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