by Zoe Kleinman
See full article at BBC
Category: OurTime.com
Match.com Has Several Competitive Advantages
SEEKING ALPHA – Aug 1 – Match.com's growth strategy focuses on product development, innovation and differentiation. The company expects to deepen its capabilities on location-based technology, video, game dynamics and AI, among other factors. Match has ~59M monthly active users (MAUs) and 4.7M paid members. Concerns about rising competition and potentially slowing growth constrain the shares. There are ~1,500 dating sites, according to MarketResearch.com. Match has several competitive advantages, including its scale, brand recognition, early mover integrating live video across its product portfolio and leading position in the space. Match recently launched a new dating brand in Europe that targets singles 50+. In France, the service operates under the brand DisonsDemain and in the UK, the service is Ourtime.
Match.com Launches OurTime In UK
See full article at Netimperative
OurTime Releases Dating After 50 Survey
PRNEWSWIRE – Jan 31 – OurTime, the dating site for singles aged 50+, today released findings from its new survey, It's Still On: Dating After 50. Key takeaways from the survey include:
- Half of singles 50+ agree that the biggest misconception about them is that they are not interested in sex (50%).
- 51% of them are not satisfied with their sex lives.69% of singles would like to be going on 2-4 dates each month, and ideally 50+ singles would like to have sex 7 times a month.
- 45% of 50+ singles say they're open to having a "friends with benefits" relationship, and 27% are open to having a one-night stand.
- 40% of 50+ singles still want to get married
OurTime Is Launching In Brazil
IAC: The Big Matchmaker
MARKETPLACE – Aug 8 – Tinder makes ~ 2M “matches” a day and is just one of the online dating brands under the banner of InterActiveCorp that includes Match.com, OkCupid, HowAboutWe, BlackPeopleMeet, and OurTime. Experts thought the future of online dating was in small niche sites, but the big sites are winning for a simple reason. “It’s like a shop,” said Mark Brooks. “You’ve really got to stock the shelves. You can’t make do with a few hundred people. You need to have thousands of active people on a dating site.” IAC doesn't combine all the sites into one because, as Sam Yagan explains, dating is “such an intimate and personal search process, that people care a lot about the emotional affiliation they have with the brand that they choose.” Having the sites under one roof provides opportunities for cross-promotion. The strategy has led IAC to control more than 1/4 of the $2.2B online dating market in the U.S., twice the next biggest competitor, eHarmony.
OurTime.com’s Dating Over 50 Survey
USA WEEKEND – Sep 21 – Among those ages 50-65, the top three deal breakers are poor health (78%), financial instability (76%) and a potential partner they find physically unattractive (75%), according to OurTime.com survey. The survey also asked whether respondents want to marry at this stage of life. 51% want to marry and 49% are against it.
by Sharon Jayson
The full article was originally published at USA Weekend, but is no longer available.
OurTime.com: 50+ Dating Site
PR NEWSWIRE – May 28 – There are 107M singles in U.S., and ~1/3 of them are over 50. Data from OurTime.com, as well as information from sister-site Match.com's 2013 Singles in America survey, paints a surprising picture of the 50+ online dating demographic. The membership ratio is 45% men to 55% women, and 69% of them are single parents. ~ 70% OurTime.com members have previously wed (54% Divorced, and 15% Widowed), but only 20% of them are willing to walk down the aisle again. 87% of singles ages 50-70 said physical attraction between a partner was a "must have," and singles 65+ are happier with their love lives than singles in their 20s (62% vs. 53%).
The full article was originally published at WSJ, but is no longer available.
Online Dating For Those Over 50
CBS – Feb 8 – AARP has joined the online dating services. They debuted their new dating website, AARP Dating powered by HowAboutWe. HowAboutWe has currently ~1M members and has been around for several years now. OurTime.com has been around over a year and is part of the Match.com family. SilverSingles.com is part of the Spark network of dating sites. It has been around for 10 years and claims to be the premier online community for seniors. SeniorPeopleMeet.com is a place for those over 50. It’s partnered up with Match.com and Chemistry.com as well as BabyBoomerPeopleMeet.com.
by Dee Lee
See full article at CBS
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37% Of Women Say It’s OK To E-Snoop On A Significant Other
HUFFINGTON POST – Aug 28 – A new survey conducted by Harris Interactive on behalf of post-50 dating site OurTime.com, found out that 37% of women are totally fine with "e-snooping" on their dates, only 29% of men said the same. 36% of 18 to 34-year-olds and 40% of 35 to 44-year-olds said they'd feel comfortable doing so, compared to only 26% of people over the age of 55.