HUFFINGTON POST – Aug 28 – A new survey conducted by Harris Interactive on behalf of post-50 dating site OurTime.com, found out that 37% of women are totally fine with "e-snooping" on their dates, only 29% of men said the same. 36% of 18 to 34-year-olds and 40% of 35 to 44-year-olds said they'd feel comfortable doing so, compared to only 26% of people over the age of 55.
Category: OurTime.com
For The Best ROI, Try A Niche Dating Site
DAILY FINANCE – Feb 14 – Niche dating sites, a rapidly growing segment of the online matchmaking industry, are one way to go. Niche sites accounted for 23% of the online dating market in 2008, says Eric Resnick, director of strategy for Courtland Brooks, a marketing and consultancy firm to the online dating industry, and the owner of ProfileHelper.com, which helps people write online dating profiles. And they're up to 29% now, he says, quoting figures from Experian Hitwise. Dating experts say niche sites can better help daters zero in on what they are looking for. MarryMeAlready.com is geared toward folks in search of a permanent partner; OurTime.com (for people 50+); GreenSingles.com is for green-conscious people; Alikewise.com is for bookworms; and others. Then there sites such as Badoo or Twoo.com that are hybrid between an online dating site and a Facebookesque social network offers a free mobile app with new "interests" and "ice breaker" features.
by Barbara Thau
See full article at Daily Finance
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Seeking Love Is Top Resolution For Post 50+
HUFFINGTON POST – Dec 20 - For nearly ~60% of single people over 50, “finding love” is the top New Year’s resolution, according to a survey of members of OurTime.com, the dating site for singles over 50. At 56% of respondents, "Find a Companion" ranked higher than exercising more (34%), reducing stress (29%), saving money/spending less (28%), dieting (20%) and quitting smoking (12%). This is not entirely surprising, since the respondents were members of an online dating site.
by Laura Rowley
See full article at Huffington Post
97% of Singles 50+ Believe Regular Sex Is Good for Their Health
PR NEWSWIRE – Oct 11 - OurTime.com, the dating site catering to singles over 50, announced the results of its Sex and Body Image survey. 97% of respondents believe a sexual relationship is good for their health.
What 50+ Need to Know about Online Dating
OC REGISTER – Aug 8 – OurTime.com points out someone turns 50 every seven seconds today, on average. The 50+ demographic is the fastest growing in the country. It includes 78M baby boomers, and a 30% of them are single. Single and, for the most part, seeking love, romance and companionship at almost any age.
– It takes time.
– Use the phone. You definitely need to talk on the phone with potential dates before meeting them.
– Exercise patience. You'll likely run into a lot of "frogs" before your prince or princess shows up.
– You can't believe everything you read.
– You'll hear from a lot of people that don't fit your needs.
Adults 50+ Are Happier Now than when They Were Younger
PR NEWSWIRE – July 18 – According to a survey by OurTime, a dating site catering to singles over 50, 82% of people 50+ are happier with their lives now than they were when they were younger. 72% are more optimistic about their future happiness. 85% agree that companionship is more important now. The 50+ demographic is the fastest growing demographic in the country. The 78M Baby Boomers now represent 28% of the U.S. population. According to 2010 U.S. Census data, ~30% of Boomers are single.
IAC Unveils New Dating Site For Singles 50+
PR NEWSWIRE – May 10 – Today IAC, the operator of Match.com launched OurTime.com a site specially customized to meet the needs of singles over the age. By combining the membership of some of IAC's existing dating sites that cater specifically to singles 50 and up, OurTime.com launched with an initial user base of ~1M members. "This growing segment has clearly embraced online dating," said Greg Blatt, CEO of IAC.