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Category: Outlets – Business Insider

Women Are At A Huge Advantage In Online Dating

Posted on July 17, 2013

AYI areyouinterested logo new march 13BUSINESS INSIDER – July 16 – Josh Fischer is the Director of Product Insights at SNAP Interactive, parent company of Are You Interested. His charts look at the probability women and men respond to messages given the ages of a sender. Everyone is more likely to respond to a message from someone younger. The younger the man is, relative to the woman, the better shot he has. Women respond to men 4% of the time while men respond to women around 18% of the time. An average straight man will have to send 25 messages to women his own age procure one response, while the average straight woman will have to send 5 messages.

by Walter Hickey
See full article at Business Insider

See all posts on Snap Interactive
See all posts on AYI

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Bang With Friends CEO Discusses App’s Rapid Growth and Apple Store Ban

Posted on June 22, 2013

BangWithFriends mobileBUSINESS INSIDER – Bang With Friends, an app designed for casual hookups, quickly amassed 1.1M users within five months of its launch. Despite its rapid growth, the app faced a significant setback when it was removed from Apple's App Store. Colin Hodge, the CEO and co-founder revealed that the app has facilitated connections for 200K users. In a recent discussion, Hodge shared insights into the app's creation and detailed efforts to comply with Apple's guidelines to get the app reinstated on the App Store.

by Kevin Smith
See full article at Business Insider

See all posts on Bang With Friends

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HowAboutWe Co-Founders Talk About The Lessons They’ve Learned

Posted on April 23, 2013

BUSINESS INSIDER – Apr 21 – When high school teachers and best friends Aaron Schildkrout and Brian Schechter came up with the idea for a new dating site, they were not even living in the same city. They wanted start HowAboutWe in the best possible market – New York.

by Kamelia Angelova
See full article at Business Insider

See all posts on HowAboutWe

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Facebook’s Graph Search Would Make Online Dating Awkward

Posted on April 2, 2013

Facebook graph search picture1BUSINESS INSIDER – Apr 2 – When Facebook
announced Graph Search, industry experts said it could kill online
dating. That was before anyone had actually used graph search. Sam
Yagan, CEO of both OkCupid & Match.com
said, "I used graph search and it showed me people who meet my criteria
but that didn't mean I wanted to date those people." Neil Strauss,
author of "The Game: Penetrating the Secret Society of Pickup Artists,"
said "Facebook is doing a lot of strange things lately to appeal to
shareholders. Allowing guys or marketers to just reach into user's
inboxes is a threat to user loyalty. Sean Suhl, cofounder of Let's Date
agrees, "I would feel awkward about contacting a stranger or friend of a
friend on Facebook for romantic reasons because not everyone on
Facebook is there to meet people. Markus Frind, CEO of POF,
agrees, "Facebook isn't going to kill dating sites. Its all about
intent. If you signup to POF there are millions of people who made the
decision to signup because they want to be a in relationship." Facebook
is already one of the top places people meet and hook up. Dan Slater,
author of "Love in the Time of Algorithms"
points out, "We all know that people have already been using Facebook
for dating, and that Facebook is the biggest online dating site in the
world, even though it doesn't think of itself as an online dating site."

by Elissa Shevinsky
See full article at Business Insider

See all posts on Match.com         See all posts on POF.com
See all posts on OkCupid             See all posts on Let'sDate

This post also appears on SocialNetworkingWatch.

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Let’s Date App Lets Friends Match Their Friends

Posted on March 5, 2013

Letsdate pictureBUSINESS INSIDER – Mar 5 – Let's Date, an app that launched out of beta last month, introduced a new feature called "Wingman." Everyone on Let's Date has a dater card, which features basic information like age, sex, and interest. Once you're in the app, you swipe through dating cards and if you like what you see, you can click "Let's Date." If that person hits "Let's Date" on your profile, the two of you will be able to chat and plan your first date. With the new Wingman feature, your friends can browse through the app to help find potential matches for you.

by Megan Rose Dickey
See full article at Business Insider

See all posts on Let'sDate

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A Great Philosophy On How To Build A Startup

Posted on January 11, 2013

How-about-we-aaron-schildkrout-in-the-officeBUSINESS INSIDER – Jan 10 – At the end of the day, it's all about execution, not the idea. So far HowAboutWe is a success, raising $18.5M to date and hitting ~1M users since launching in April 2010. Co-Founder Aaron Schildkrout says it has everything to do with the process. "Brian and I did everything together. We were working 90 hours a week, but if you're not willing to do that, you shouldn't launch a startup. As a company leader you have to work diligently to avoid excessive siloing, and yet the more collaborative your environment is, the more complex your structures have to be. "As CEO you have a number of responsibilities, including making sure you have the right people. Make sure your personal contributions are the overall vision and overall company management. The obvious things are that you want people who are relentlessly driven and smart. Really talented people just don’t like to work inside broken processes. It feels dumb to them. Building a great process is very hard.

by Aimee Groth
See full article at Business Insider

See all posts on HowAboutWe

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MeetMoi Has Quietly Reached 3 Million Users

Posted on October 24, 2012

Meetmoi logo newBUSINESS INSIDER – Oct 24 - MeetMoi is a location-based dating app that started in 2007. Today, the company has finally crossed three million users. MeetMoi has also a big app update coming today with iPhone 5 compatibility and Facebook Connect. The following is an interview with Alex Harrington, MeetMoi's CEO:

Q: What would you say the success rate of finding someone, connecting, and going on a date is?
A: Every introduction we make is a live connection. Our response rate is currently at 70%.

Q: eHarmony CEO, Dr. Neil Warren, commented that, "a lot of other dating services aren't research based," dubbing them online bars, how do you feel about this?
A: It is a place where people can mingle and meet each other in a low-pressure. I'm ok with the term online bar.

Q: Are people using MeetMoi to date, hook up, or find relationships?
A: People use MeetMoi for any reason but by in large its for dating.

Q: What do you do to protect users privacy?
A: We never share a user's location with any other user or any third party under any circumstances. Users permission us to use their location data to find location based relevant matches, but we don't place them on a map and we don't disclose their exact location.

by Kevin Smith
See full article at Business Insider

See all posts on MeetMoi

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OKCupid CEO Shares The Social Media Strategy

Posted on September 28, 2012

Okcupid sam yagan 2012BUSINESS INSIDER – Sep 27 – OkCupid has become incredibly popular in recent years. The tipping point was in 2009, when a strong social media strategy helped it gain traction, says CEO and Co-Founder Sam Yagan. One of the best ways to grow a business is to expand the possible user base. OkCupid tries to reach a broad audience with its blog by choosing interesting topics and great graphs that provide information as well as entertainment. OkCupid only has 18,083 Twitter followers and 12,860 Facebook page likes, which is nothing compared to how many people comment on its blog. Social media is just one piece of the puzzle. “There’s a rule of thumb in marketing that you have to have seven ad impressions before someone actually takes an action," says Yagan. "It’s reading an article on Facebook; it’s hearing the story on the news; it’s hearing from one of your friends who’s using OkCupid."

by Carolyn Cutrone
See full article at Business Insider

See all posts on OkCupid

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Brandon Wade Is Fighting PayPal For Ditching Him

Posted on August 31, 2012

Brandon-Wade11BUSINESS INSIDER – Aug 31 – Brandon Wade runs an online dating empire including whatsyourprice.com, in which singles "bid" on first dates, and SeekingArrangement.com aimed at "sugar daddies." He recently sued PayPal, claiming it got rid of him because it deemed these businesses too "sexual" and even implied his websites promoted prostitution. Paypal is handling payments for Ashley Madison, a much more lucrative customer. So far, Wade has won a small victory in his case against PayPal. The judge in charge of the case rejected a motion to dismiss the suit before a trial.

by Erin Fuchs
See full article at Business Insider

See all posts on WhatsYourPrice.com
See all posts on SeekingArrangement
See all posts on Ashley Madison

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A Woman Sued “Two Of Us” For Matching Her With A Criminal

Posted on June 21, 2012

Twoofus logoBUSINESS INSIDER – June 21 – A woman wants her money back after paying $7,000 to a matchmaking service that allegedly matched her to a guy with an outstanding criminal warrant. Jeanne McCarthy claims 'Two Of Us,' promised her one or two quality matches every two weeks but instead gave her two in the span of five months. One of those matches allegedly had three drunk driving convictions and an outstanding criminal warrant in Arizona.

by Alex Mikoulianitch
The full article was originally published at Business Insider, but is no longer available.

Irena Brooks: Back in 2010, Jodi Meyer, Director of Two of Us, said that its 10K members are screened with a criminal background check, as well as investigated for histories with drugs, alcohol, violence and severe financial difficulties.

See all posts on Two Of Us

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