Category: Outlets – Forbes

How To Use Tinder To Attract New Customers

Posted on January 27, 2017

Tinder logo higher resolutionFORBES – Jan 28 – 85% of Tinder's 50M users are 18-34 years old. That creates a great opportunity for brands to connect with the young crowd. But only a handful of advertisers are taking advantage of Tinder's market potential. Here are a few tips for kicking off a clever Tinder ad campaign:

  • Woo Customers
    When the Sci-Fi film Ex-Machina launched it's first campaign initiatives it went viral. But don't take things too far. Instead, be sure to offer those who matched with you a promotion so that users don't feel as if you've wasted their time.
  • Be Honest About Who You Are
  • Have Their Best Interest At Heart
    Restaurants can offer Tinder users a chance to meet up with dates at their spot for free drinks. Brands that offer products can follow suit by pairing up customers who seemed to have similar interests based on the products they buy.

See full article at Forbes

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Summarized by the Courtland Brooks team

How Dating App Paktor Managed To Grow In Asia

Posted on December 19, 2016

Paktor logo new jan 16FORBES – Dec 19 – As an MBA student at the University of Chicago, Paktor CEO and co-founder Joseph Phua learned the first-hand benefits of online dating. He returned to Singapore to launch an American-style mobile dating app. The Paktor team soon found that successful tactics used by US and European dating apps didn't translate to Asian societies because of their more conservative dating norms. So Paktor launched Group Chats (providing an environment to facilitate chats within a collective community). The app has now ~15M users, 5B swipes and the largest activity in the region by downloads and usage. They achieved this growth by deeply understanding their local customers and deploying Facebook's Account Kit to enable mobile phone numbers as a universal login.

by Ng Jing Shen
See full article at Forbes

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Summarized by the Courtland Brooks team

Sapio Is A New Women-led Team Dating App

Posted on November 20, 2016

Sapio logoFORBES – Nov 19 – Now attracting ~10k users in NYC alone, Sapio is "what Hinge is trying to be," according to the start-up's founders. The app engages users with over 300 open-ended questions.

by Janet Burns
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Summarized by the Courtland Brooks team

Tinder Invested In Female-Friendly Network “Hey! Vina”

Posted on September 28, 2016

Vina logoFORBES – Sep 27 – The investment is Tinder's second recent move to expand beyond the dating world and into more platonic networks. In July, the company launched Tinder Social to help groups of people to meet other groups for a night out. Hey! Vina, which was founded by Olivia June Poole, is a mobile app that uses surveys and interests to help women find friends online and then meet in the real world. While Poole gets Tinder's cash and institutional knowledge, Tinder will gain valuable insight on how to build and run a platonic platform as it looks to diversify away from dating.

by Steven Bertoni
See full article at Forbes

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This post also appears on InternetDatingInvestments.

Summarized by the Courtland Brooks team

The Truth About Who Will Buy Your Company

Posted on August 30, 2016

Meetmoi andrew weinreich 2016FORBES – Aug 27 – In 1999, Andrew Weinreich sold Six Degrees for $125M. In the following years, he went on to sell three other companies including one to IBM and another (mobile dating app MeetMoi) to Match.com. The one commonality was that in each case, his team knew his eventual buyers long before they made an acquisition offer. "Develop relationships with acquirers long before you want to sell", he said in BuiltToSell interview.

by John Warrilow
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Summarized by the Courtland Brooks team

Pokematch Is Like Tinder, But For ‘Pokémon GO’ Trainers

Posted on July 21, 2016

Pokematch logoFORBES – July 21 – As soon as Niantic's Pokémon GO app launched, some app developers quickly looked to monetize, while others strive to enhance the experience. Pokematch is an app that was built in three days by three entrepreneurs. It is literally Tinder but for Pokémon GO trainers.

by Curtis Silver
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Summarized by the Courtland Brooks team

Has AshleyMadison Learned From Its Mistake?

Posted on July 20, 2016

Ruby logoFORBES – July 19 – AshleyMadison has made a big marketing push. They changed up their leadership team, renamed parent company AvidLife Media to Ruby, and launched their first-ever TV ad with a new tagline. But there has not been any mentions about what the company had changed related to the 'Full Delete' service that costs $20. Has the company shut down that service? If it's just going to make superficial changes to the brand name and add new executives to the leadership team, that has nothing really to do with the data breach.

by Richard Stiennon
The full article was originally published at Forbes, but is no longer available.

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Summarized by the Courtland Brooks team

Whitney Wolfe’s Bumble Success Following Tinder

Posted on July 13, 2016

Bumble whitney wolfe1FORBES – Jul 13 – The cofounder of both Tinder and Bumble explains why failure can be "a huge propeller toward success." "I've experienced failure in almost every area of my life," said Wolfe. "If you've failed, you've had opportunity, and that's something to be grateful for … Failure's a marker of success in it's own right because you went out and tried something." At 7 million registered users in less than 2 years since its launch, Bumble empowers women to make the first move.

by Megan Bruneau
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Summarized by the Courtland Brooks team

Despite Debt & No Revenue, Philippine Dating App Scores $500K

Posted on May 23, 2016

Peekawoo screenshot bigFORBES – May 21 – Valenice Balace of Manila started an online dating service, Peekawoo, with $640 of her own money. People get to know each other through games and questions. The service has 200K users, 40% active, but has never made money. She has no monetization scheme. In June 2013 at an e-commerce conference, she met a venture capitalist who invested 30K in her business. 6 months later he poured in another $105K. Peekawoo later hit a wall of debt steep enough to make Balace feel depressed and consider shutting the service down. But another venture capital investor from San Francisco suddenly e-mailed this year and offered money without even a pitch. That sum was $500K to be spent over four years.

by Ralph Jennings
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This post also appears on InternetDatingInvestments.

Summarized by the Courtland Brooks team

BeautifulPeople.com Leaks Private Data Of Its 1.1M Users

Posted on April 27, 2016

Beautifulpeople screenshot1FORBES – Apr 25 – Sexual preference, relationship status, income, address – these are some of the details applicants for the controversial dating site BeautifulPeople.com are asked to supply before they are judged by the existing user base, who vote on who is allowed in. Thanks to the leak, all of this info is now public. The leak also included 15M private messages between users. The data is now being sold by traders.

by Thomas Fox-Brewster
See full article at Forbes

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Summarized by the Courtland Brooks team