MASHABLE – Sep 14 - Online dating startup Soul2Match promises to match singles based solely on their headshot. The site's founders cite several studies that show what we’re all really looking for in our ideal mate is ourselves. Soul2Match is an extremely simple dating site. Instead of filling out long questionnaires, users take a photo of themselves and post it to the site or the iPhone app. The site uses facial recognition software to analyze features in the photo and the photos of other users, and spits out a “compatibility score.” There’s an option to message people who are highly compatible with you.
Category: Outlets – Mashable
How Match.com Calculates the Ideal Mate
MASHABLE – July 14 – Match.com started in 1995, online dating was an obscure practice. About three years ago, the company decided to delve into that data to help improve its matches. It brought on current VP of strategy analytics Amarnath Thombre to head up the charge. Since then, he and a team of 12 have been hard at work developing an equation for successful match recommendations. These are the four main components of the equation.
1. What You Say
When you sign up for Match.com, you fill out a survey about yourself, your preferences and what you’re looking for in a partner.
2. What You Do
What people say and what they do don’t always match up.
3. What People Like You Do
Match.com tunes into the behavior of people who are like you.
4. A Bit of History
In 16 years of business, Match.com has collected a mass of data. It uses that data to make some guesses about who you like before you even rate your first match.
Tastebuds.fm: Finds a Music Loving Date
MASHABLE – July 13 – Tastebuds.fm is a dating site that launched last summer to help music heads connect over their mutual adoration for bands and has just added a new feature called “Events Matchmaker”. Events Matchmaker allows users to find concert-going dates.
OKCupid Adds Location to Mobile App
MASHABLE – July 12 - OKCupid has added a handful of location-based features.
1. Broadcasts – This allows you to let your best matches know that you’re free now and suggest activities.
2. Locals – This shows you matches nearby.
3. Notifications – OKCupid will let you know when a good match is nearby.
Get Daily Dates Instead Of Daily Deals With InboxCupid
MASHABLE – Apr 28 – Instead of offering email subscribers a daily deal per city, InboxCupid serves up a featured dater per city. Would-be online daters subscribe to InboxCupid in their city and specify who they’re interested in dating. Users then wait for InboxCupid to fill their inboxes with daily featured dates. If users like what they see, they hit the “Inbox Me” button to message the featured date and see if there’s a match. To make the connection, InboxCupid charges the interested dater $1. Those who want to be the featured daily date are required to create a profile and answer five questions.
by Jennifer Van Grove
See full article at Mashable
Mark Brooks: This is a handy way to generate new email signups. On Tuesday we're launching DailyDealsObserver.com to illuminate the top news in the Daily Deals (a la Groupon) business.
Stop Dating Strangers: LinkedIn Meets OkCupid
MASHABLE – Apr 24 - Clique is a new private dating site which launched on Valentine’s Day. On the invite-only site, only you, your friends and people connected to you by fewer than three degrees are visible. When you’re browsing profiles, you can see how you’re connected to each person, and your friends can make match suggestions for you.
Gay Dating App Grindr Now On Android
MASHABLE – Mar 8 – Grindr, the popular location-based app gay guys use to find other gay males, is out today with an Android version. 1.5M male users already use the iOS and BlackBerry apps in 180 countries.
OkCupid CEO: We Will Not Charge Users Following Match.com Acquisition
MASHABLE – Feb 2 – Match.com had acquired OkCupid for $50M in cash. "Our goal is that the acquisition will have no effect whatsoever,” CEO Sam Yagan said, saying that no positions will change within the company, and that it will continue full-steam ahead as usual — sans censorship or fees. Yagan says it will be releasing a location-aware app in the coming months, as well as a new OkTrends piece. FULL ARTICLE @ MASHABLE
Internet Advertising Hits New Revenue Record
MASHABLE – Oct 13 – According to IAB Internet Advertising Revenue Report, businesses and individuals spent ~$12.1 billion on online advertising in the first six months of 2010, up 11.3% from the from the first half of 2009 and 13.9% from the Q2 '09. Search advertising has attracted ~$5.7 billion in spending between January and June this year — a YOY increase of 11.6%. Display advertising, which includes banner ads, digital video, rich media and sponsorships, garnered ~$4.4 billion in the first half of 2010, a 16% increase over the same period in 2009. FULL ARTICLE @ MASHABLE
Mark Brooks: Ad Tech should be busy this year.
This post also appears on FrequentFlirters.
OKCupid Analysis Reveals Interests Of Different Races
MASHABLE – Sep 8 - According to OKCupid's blog, OKTrends, the website took 526,000 of its members’ profiles and split them into groups based on race. It then highlighted popular and unique words and phrases within each group to create the below graphics, which apparently reveal the inner desires of the various denizens of OKCupid. FULL ARTICLE @ MASHABLE
