
MASHABLE – Grindr has rolled out several major updates to improve user experience and safety. The new "Taken on Grindr" feature allows users to take photos directly in the app with an optional timestamp watermark to verify authenticity. "Right Now," a live feed for finding immediate meetups, has expanded to 15 major cities with plans for further growth. The "Profile Hide" option lets users become invisible to selected people without blocking them, offering more control over privacy. Additionally, Grindr launched a humorous "Cum Calculator" on its blog to promote sexual health awareness.
Category: Outlets – Mashable
Hinge Users Can Now Share Private Details to Matches

MASHABLE – Hinge has launched Match Note, a feature that lets users privately share key details with matches before starting a conversation. This allows daters to disclose aspects like being non-monogamous or sober without making them public on their profile.
Bumble Expands Opening Moves Shortly After Launch
MASHABLE – Since its launch in 2014, Bumble has been recognized as the dating app where only women can message first. However, with the rise of dating app fatigue and feedback from women about the pressure of initiating conversations, Bumble created a way for men to technically make the first move. Opening Moves, introduced in the spring, are prompts that only women can set for men to respond to. Today, Bumble expands this feature, allowing users to add up to three prompts for matches to choose from and even select a photo as an Opening Move.
Grindr Celebrates Pride With Cross-country ‘Grindr Rides America’ Bus Tour
MASHABLE – Grindr is celebrating its 15th anniversary with a cross-country "Grindr Rides America" bus tour, offering free HIV testing, PrEP resources, and a mobile photography studio to LGBTQ communities. The tour will visit 10 cities, starting in San Francisco on May 29 and ending in New York City on June 30. Attendees can enjoy local drag queens, free swag, and Grindr Unlimited giveaways. Medical service Q Care Plus will provide information on HIV and STI prevention.
Bumble Apologises for ‘Anti-celibacy’ Ads After Furious Backlash
MASHABLE – Bumble has apologised for its poorly received ads referencing celibacy, calling them a "mistake." The marketing campaign is being slammed across social media, with users accusing the dating app of undermining women's choices and shaming them for refraining from sex. In a statement posted to Bumble's official Facebook, Instagram, and TikTok accounts, the company acknowledged its misstep and announced that it would be removing its heavily criticised anti-celibacy ads from its global marketing campaign.
Bumble Launches AI Tool to Weed out Scams and Fake Profiles
MASHABLE – Bumble is introducing the Deception Detector, an AI-powered tool designed to eliminate spam, scam, and fake profiles from its dating app. The tool has shown effectiveness in initial testing, blocking 95% of unwanted profiles and reducing reports of such accounts by 45%. This initiative responds to growing concerns about dating scams and authenticity online, with 46% of women expressing anxiety over the genuineness of their matches. Deception Detector employs machine learning to assess profile authenticity, complementing human support efforts. This development comes as romance scams surged to $547M in losses in 2021.
Tinder’s 2023 Year in Swipe Highlights Key Dating Trends
MASHABLE – Tinder's annual "Year in Swipe" report for 2023 highlighted key dating trends on the app. The most common interest listed globally on Tinder profiles was "horror movies," followed by "hip hop" and "tennis." The report emphasizes the importance of genuine interests in profiles, with Tinder annually analyzing user data to identify popular trends and preferences.
Hookup App Feeld Partners With Users for Rebrand
MASHABLE – Feeld, a dating app for sexual exploration, has undergone a rebrand with input from users, focusing on personal transformation and curiosity. The app, originally known for threesomes, now embraces a wider range of sexual interests and identities, with many users exploring queer identities and diverse fantasies. The rebrand includes new visuals and a global event to mark this shift.
Daters Want to Leave Body Count Stigma in 2023, eharmony Says
MASHABLE – eharmony's Dating Diaries report reveals upcoming "sexolutions" for 2024, emphasizing reduced stigma around sexual history and a focus on better sexual communication and experimentation. Key findings include a significant number of singles not wanting to discuss partners' sexual pasts.
eharmony Launches New Features for LGBTQ Users
MASHBALE – eharmony, in collaboration with LGBTQ advocacy group GLAAD, has expanded its platform to better cater to LGBTQ daters. The dating site now offers an extended list of genders and the option to display or hide this information on user profiles. Following a 2020 redesign and inclusive ad campaigns, the platform saw a 31% increase in LGBTQ membership from 2022 to 2023. Alex Schmider from GLAAD and eharmony's COO, Gareth Mandel, both emphasized the platform's commitment to inclusion.
