MASHABLE – A new report from dating app Archer shows a shift in gay dating trends, with users nearly six times more likely to seek long-term relationships than hookups. The app, launched in 2023 by Match Group, offers features like "Looking For Modes" and conversation prompts to clarify user intent. With 685,000 downloads as of May 2024, Archer positions itself as an alternative to hookup-focused platforms, as more gay men report valuing emotional connection and communication over casual encounters.
Category: Outlets – Mashable
Singles Using AI up 300% YOY, Says Match
MASHABLE – Singles increasingly rely on AI in dating, with usage rising 333% from last year, according to Match's Singles in America study (surveying ~5K U.S. singles). ~26% of singles now use AI to improve their dating profiles, messages, and compatibility screening, particularly among Gen Z, where nearly half already use AI. However, many singles consider it unacceptable to use AI to alter photos (44%) or generate conversations (36%). 16% of singles have had AI romantic companions (33% Gen Z, 23% millennials).
Tinder Taps Into Tarot, Zodiac, and Pets to Attract Gen Z Daters
MASHABLE – Tinder is embracing Gen Z's growing interest in spiritual compatibility, with features centered on astrology, tarot, and even pets. A survey shows 30% of Gen Z and Millennials check zodiac signs before dating, and 16% use tarot cards for romantic guidance. Pet references in Tinder bios are also rising, with 1 in 5 singles globally creating vision boards inspired by their pets.
Grindr’s Latest Updates

MASHABLE – Grindr has rolled out several major updates to improve user experience and safety. The new "Taken on Grindr" feature allows users to take photos directly in the app with an optional timestamp watermark to verify authenticity. "Right Now," a live feed for finding immediate meetups, has expanded to 15 major cities with plans for further growth. The "Profile Hide" option lets users become invisible to selected people without blocking them, offering more control over privacy. Additionally, Grindr launched a humorous "Cum Calculator" on its blog to promote sexual health awareness.
Hinge Users Can Now Share Private Details to Matches

MASHABLE – Hinge has launched Match Note, a feature that lets users privately share key details with matches before starting a conversation. This allows daters to disclose aspects like being non-monogamous or sober without making them public on their profile.
Bumble Expands Opening Moves Shortly After Launch
MASHABLE – Since its launch in 2014, Bumble has been recognized as the dating app where only women can message first. However, with the rise of dating app fatigue and feedback from women about the pressure of initiating conversations, Bumble created a way for men to technically make the first move. Opening Moves, introduced in the spring, are prompts that only women can set for men to respond to. Today, Bumble expands this feature, allowing users to add up to three prompts for matches to choose from and even select a photo as an Opening Move.
Grindr Celebrates Pride With Cross-country ‘Grindr Rides America’ Bus Tour
MASHABLE – Grindr is celebrating its 15th anniversary with a cross-country "Grindr Rides America" bus tour, offering free HIV testing, PrEP resources, and a mobile photography studio to LGBTQ communities. The tour will visit 10 cities, starting in San Francisco on May 29 and ending in New York City on June 30. Attendees can enjoy local drag queens, free swag, and Grindr Unlimited giveaways. Medical service Q Care Plus will provide information on HIV and STI prevention.
Bumble Apologises for ‘Anti-celibacy’ Ads After Furious Backlash
MASHABLE – Bumble has apologised for its poorly received ads referencing celibacy, calling them a "mistake." The marketing campaign is being slammed across social media, with users accusing the dating app of undermining women's choices and shaming them for refraining from sex. In a statement posted to Bumble's official Facebook, Instagram, and TikTok accounts, the company acknowledged its misstep and announced that it would be removing its heavily criticised anti-celibacy ads from its global marketing campaign.
Bumble Launches AI Tool to Weed out Scams and Fake Profiles
MASHABLE – Bumble is introducing the Deception Detector, an AI-powered tool designed to eliminate spam, scam, and fake profiles from its dating app. The tool has shown effectiveness in initial testing, blocking 95% of unwanted profiles and reducing reports of such accounts by 45%. This initiative responds to growing concerns about dating scams and authenticity online, with 46% of women expressing anxiety over the genuineness of their matches. Deception Detector employs machine learning to assess profile authenticity, complementing human support efforts. This development comes as romance scams surged to $547M in losses in 2021.
Tinder’s 2023 Year in Swipe Highlights Key Dating Trends
MASHABLE – Tinder's annual "Year in Swipe" report for 2023 highlighted key dating trends on the app. The most common interest listed globally on Tinder profiles was "horror movies," followed by "hip hop" and "tennis." The report emphasizes the importance of genuine interests in profiles, with Tinder annually analyzing user data to identify popular trends and preferences.
