Category: Outlets – Mashable
Bumble Launches AI Tool to Weed out Scams and Fake Profiles
MASHABLE – Bumble is introducing the Deception Detector, an AI-powered tool designed to eliminate spam, scam, and fake profiles from its dating app. The tool has shown effectiveness in initial testing, blocking 95% of unwanted profiles and reducing reports of such accounts by 45%. This initiative responds to growing concerns about dating scams and authenticity online, with 46% of women expressing anxiety over the genuineness of their matches. Deception Detector employs machine learning to assess profile authenticity, complementing human support efforts. This development comes as romance scams surged to $547M in losses in 2021.
Tinder’s 2023 Year in Swipe Highlights Key Dating Trends
Hookup App Feeld Partners With Users for Rebrand
MASHABLE – Feeld, a dating app for sexual exploration, has undergone a rebrand with input from users, focusing on personal transformation and curiosity. The app, originally known for threesomes, now embraces a wider range of sexual interests and identities, with many users exploring queer identities and diverse fantasies. The rebrand includes new visuals and a global event to mark this shift.
Daters Want to Leave Body Count Stigma in 2023, eharmony Says
eharmony Launches New Features for LGBTQ Users
Bumble Adds New Features for Better Dating Experience
Millennials Prioritize Sex More Than Gen Z Does, Survey Says
MASHABLE – eharmony's Dating Diaries report, based on a survey of ~2K people, highlights generational differences between millennials and Gen Z in attitudes towards sex and dating. The report shows that 91% of millennials in relationships have sex at least once a week, compared to 78% of Gen Z. However, Gen Z is more sexually explorative and is more likely to have unprotected sex. Millennials prioritize sexual chemistry, while Gen Z values emotional connection before engaging in sex. Gen Z is also more likely to use dating apps and social media for meeting partners and learning new things for sexual experiences, but 48% report experiencing dating app fatigue.
Bumble BFF Will Be a Standalone App
MASHABLE – BFF and Bizz have historically been available on the same app as Bumble Date, but according to a source, that's going to change. Bumble has been testing a standalone version of the BFF app in the UK and select Asian markets. The standalone app is expected to launch in the U.S. this summer. BFF represents 15% of the app's monthly active users.
Memes Are a Love Language, Hinge Says
MASHABLE – According to a survey by Hinge, memes have become a popular love language among daters. The survey, which involved 2K users, revealed that sending memes is the top preferred way to flirt before and after a first date. ~73% of respondents use memes to determine if they share a sense of humor with their match, while 60% prioritize understanding their match's "meme humor" before going on a date. Additionally, 93% believe that memes reveal a potential partner's sense of humor, which is considered an important factor in relationships by 92% of daters.