TECH CRUNCH – Dec 19 – Tinder has fired its VP of marketing and communications Rosette Pambakian, as well as other employees who sued Tinder's parent company Match Group and IAC earlier this year. In an email sent to Match Group's current CEO Mandy Ginsberg, Pambakian said that after being placed on leave when the lawsuit was filed, she was subjected to "ongoing intimidation and retaliation clearly designed to pressure me into resigning." Pambakian also said that after she declined to sign a non-disparagement agreement, "Match snuck an arbitration clause into its employees' most recent compliance acknowledgements, causing me, Jonathan, James and Josh to have to withdraw from the lawsuit. As a woman CEO, I truly hope that you reconsider the safety of your remaining female workforce and allow Tinder and other Match owned companies to follow in the footsteps of Uber, Facebook and Google in eliminating forced arbitration for sexual misconduct claims. We deserve better." In response, Ginsberg denied that Pambakian was fired for complaining about sexual harassment: "You couldn't have been, as you never reported Greg for sexual harassment. You were terminated because it was not possible for you to fulfill the duties and responsibilities of your role as Tinder's spokesperson for a number of reasons, including your public position against the company over a valuation process," Ginsberg continued.
Category: Outlets – Tech Crunch
Coffee Meets Bagel Goes Anti-Tinder With a Redesign Focused on Profiles & Conversations
TECH CRUNCH – Dec 12 – Coffee Meets Bagel is announcing a significant makeover, which includes a change to the way the app works. The app has ditched the big "Pass" or "Connect" buttons. Instead, Coffee Meets Bagel's new interface puts more emphasis on user profiles – showcasing more of the text, and giving users the option to "heart" the profile or comment. Before a match takes place, users can tap a new commenting button that allows them to respond to the user's profile directly, before making a connection. Coffee Meets Bagel says that during its beta testing, members who sent comments to their matches had a 25% higher chance of getting liked back. And when comments led to conversations, there was a 60% increase in total messages exchanged. Coffee Meets Bagel has raised ~$20M since launching back in 2012, and has 7M installs to date, according to data from Sensor Tower, and ~$25M in gross revenue. Users spent ~$900K in the app last month, up 30% from Nov 2017.
by Sarah Perez
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Tinder Tests an Expansion of Tinder U
TECH CRUNCH – Nov 15 – Starting this weekend, Tinder will allow college students on its Tinder U service to match with others outside their own university for the first time. The dating app is positioning this market test of a potential Tinder U expansion as the "Rivals Week" – a way to match users with those who attend a rival university (for a limited period of time). Tinder U's Rivalry Week starts Nov 17 in the U.S. for students attending four-year, degree-granting colleges and universities. It ends Nov 24. Tinder U launched a few months ago as a way to attract more younger users to its service. College students can choose to opt into Tinder U by signing up with their ".edu" email address. Until now, however, Tinder U limited users to matching only with those who attend their same school. That changes with "Rivals Week". The Tinder U product is live in ~1,200 colleges across the U.S.
Tinder’s Head of Product Has Left
TECH CRUNCH – Nov 14 – Tinder's chief product officer Brian Norgard wants to get back to his entrepreneurial roots, citing former PayPal executive-turned-venture capitalist Keith Rabois as inspiration. Norgard, who joined Tinder as part of the acquisition of his Kleiner Perkins-backed ephemeral messaging startup Tappy in 2014, has confirmed that he's left Tinder to focus on building products and investing in early-stage businesses. Tinder has not yet identified his successor, but Norgard says "it's all positive vibes" between him and the company. Norgard began as Tinder's head of revenue before being promoted to the chief product role in late 2016. Prior to joining Tinder via Tappy, he co-founded two other successful startups: Chill, a Facebook app that garnered 30M users, and adtech startup Newroo, which was acquired by FOX Interactive in 2006.
Tinder to Roll Out Expanded Set of Gender Options in India
TECH CRUNCH – Nov 13 – These same options have been live in the U.S. since November 2016, when Tinder added options for transgender and gender non-conforming people. Tinder says it's expanding its support team and educating its staff about the issues that these communities face in India. Additionally, Tinder is inviting back users who were banned after being unfairly reported by others due to their gender. They will be able to email the company with a link to their Facebook profile in order to have their request reviewed by Tinder's team, in order to be let back in.
Tinder Doubles Down On Its Casual Nature
TECH CRUNCH – Nov 8 – Tinder has never really shaken its reputation as a "hook up" app, instead of one designed for more serious dating. Now, it seems Tinder is planning to embrace its hook up status. According to Match Group CEO Mandy Ginsberg, Tinder is launching its first-ever brand marketing campaign that will promote the "single lifestyle" with billboards and other digital initiatives. "The market defined the brand, versus the business defining the brand," said Ginsberg, referring to its "hook up app" reputation. The company will also invest more in Hinge going forward. Ginsberg said Hinge will help the company to address the "previously underserved" audience of 20-somethings looking for a serious relationship. The plan is to make Hinge the anti-Tinder, then pull in users as they exit Tinder in search of something real.
by Sarah Perez
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Tinder Now Has 4.1M Paying Users, Expects $800M In Revenue This Year
TECH CRUNCH – Nov 7 – Match Group surpassed analyst's forecasted revenue of $437M, reporting Q3 revenue of $444M, a 29% increase YOY. Match says it expects to bring in a total of $1.72B in annual revenue. Despite positive earnings, the company's 4Q outlook failed to satisfy Wall Street. Match said it expects $440 – $450M in revenue in Q4, falling short of the $454.5M analyst estimate. Shares of Match sank 10% in after-hours trading as a result. Year-to-date, Match's stock is up ~60%. Tinder continues to be Match's growth engine, responsible for half its paid users and half its projected annual revenue. Tinder is expected to bring in $800M in revenue in 2018. Hinge, another app-based dating service acquired by Match in June, is on its way up. Match says it's seen a 5x increase in downloads since it first invested. Match also announced that it would, for the first time, issue a special cash dividend of $2 per share on Match Group common stock and Class B common stock, to be paid out on Dec. 19.
by Kate Clark
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Dating App Vibes Aims To Create A Safe, Authentic Space For People To Meet
TECH CRUNCH – Oct 23 – Vibes, founded by an all-female team, aims to be different than other dating apps. The swipe mechanics are still there, but that's about the only similarity you'll find between Vibes and the likes of Tinder, Hinge, Bumble and others. Text messaging is not part of the experience. When users sign up, they first must agree to the app's code of conduct. Vibes' code of conduct centers around respecting others. Then they chose whether they're down to vibe with people whose preferred pronouns are him, her or them. Next, they select photos and a conversation starter. If they match with someone, they'll record a short, pixelated video answering their question. For every first message they receive, Vibes requires them to actively acknowledge if the message was or was not okay with them. Vibes soft-launched back in July and currently has a few hundred people using the app. Vibes, which has $1.5M in funding, is free to use but envisions developing a freemium model down the road.
Hinge To Measure Real World Success
TECH CRUNCH – Oct 16 – Hinge is launching a new feature to improve its recommendations, based on whether or not matches had successful real-world dates. With a new feature called "We Met," Hinge will ask users a few days after they shared their phone numbers if they went on a date, and, if so, if they'd want to see that person again. This data will be used as a signal to inform Hinge's algorithms and improve matches, if the user later returns to the app. During beta trials, Hinge says that 90% of members said their first dates were great, and 72% said they wanted to go on a second. Hinge says We Met will launch today, October 16, on iOS first. Android will soon follow.
Donald Daters, A Dating App For Trump Supporters, Leaked Its Users’ Data
TECH CRUNCH – Oct 16 – A new dating app for Trump supporters has leaked its entire database of users – on the day of its launch. The app, called "Donald Daters," is connecting Trump supporters. On its launch day alone, the app had 1,600 users. Elliot Alderson, a French security researcher, could download the entire user database which included user's names, profile pictures, device type, their private messages – and access tokens, which can be used to take over accounts. The data was accessible from a public and exposed Firebase data repository, which was hardcoded in the app.
