DENVER POST – Feb 14 - In 2008, the Pew Forum
on Religion & Public Life estimated there were 22.6M single
Catholics in the U.S. Marriage is bucking some tough trends. In the
past five decades, the percentage of married persons ages 35 to 44 has
fallen to 69 % of men in 2007 from 88% in 1960, according the U.S.
Census Bureau. For women, it has fallen to 72% from 87%. 78 % of
married Catholics were married to other Catholics. CatholicMatch.com
has more than 150,000 active members. FULL ARTICLE @ DENVER POST
Category: Outlets – The Denver Post
Watch Your PPC Campaigns for Trademark Infringement
DENVER POST — June 18 — A Colorado company that owns lovecity.com sued Yahoo, (also TRUE and Spark Networks) claiming they improperly used a trademark domain name to direct consumers looking for lovecity on Google to Yahoo's dating site. FULL ARTICLE @ DENVER POST
Mark Brooks: Dating companies typically manage tens of thousands of keywords for their PPC campaigns. Affiliates often do the same. It's super competitive, and easy to miss lower level trademarks. Were these affiliates I wonder?
Playing Traffic Cop
DENVER POST ONLINE — Feb 28 — Industry analyst Mark Brooks says before you pay for a membership subscription, use the traffic-ranking system on Alexa.com to gauge how many active users visit the site daily. Brooks recommends only paying for sites that rank less than 50,000 to get the best use of your time and dollars. FULL ARTICLE @ DENVER POST ONLINE
Mark Brooks: Do you agree?
Playing Traffic Cop
DENVER POST ONLINE — Feb 28 — Industry analyst Mark Brooks says before you pay for a membership subscription, use the traffic-ranking system on Alexa.com to gauge how many active users visit the site daily. Brooks recommends only paying for sites that rank less than 50,000 to get the best use of your time and dollars. FULL ARTICLE @ DENVER POST ONLINE
Mark Brooks: Do you agree?
Must Love Dogs, Buddha, Caves
DENVER POST — Feb 28 — "There are certainly more niche sites coming online, because I seem to hear about more wackier new ones every day," says Nate Elliott, an online personals analyst with Jupiter Research. Some offer bells and whistles such as the video chat and mobile dating technology available at Webdate. Others like adultfriendfinder.com brazenly tackle subjects such as casual sex encounters and fetishes. Everybody has his or her "thing," whether it's a passion for Catholicism, a love of dogs or spelunking. The niche dating concept hinges on the idea that if you find someone with that same thing, you'll be more likely to foster a stronger connection. Cowboydating.com, Geek2Geek, SingleParentsMingle.com, BlackPlanet.com. Datemypet.com receives 50,000 visitors a month. "Niche dating is a solid model right now because [each site] has branding that's appealing," says Mark Brooks, editor of onlinepersonalswatch.com. "But what you give up is more choice available on the larger, general-use sites. You've just gone from a pool of millions with everything under the sun, every age, every demographic to a pool of thousands." Larger general-use sites are updating search engines to allow users to pinpoint must-haves in their profiles. Match, Yahoo Personals and eHarmony together account for more than 50 percent of all online dating traffic. FULL ARTICLE @ DENVER POST
Must Love Dogs, Buddha, Caves
DENVER POST — Feb 28 — "There are certainly more niche sites coming online, because I seem to hear about more wackier new ones every day," says Nate Elliott, an online personals analyst with Jupiter Research. Some offer bells and whistles such as the video chat and mobile dating technology available at Webdate. Others like adultfriendfinder.com brazenly tackle subjects such as casual sex encounters and fetishes. Everybody has his or her "thing," whether it's a passion for Catholicism, a love of dogs or spelunking. The niche dating concept hinges on the idea that if you find someone with that same thing, you'll be more likely to foster a stronger connection. Cowboydating.com, Geek2Geek, SingleParentsMingle.com, BlackPlanet.com. Datemypet.com receives 50,000 visitors a month. "Niche dating is a solid model right now because [each site] has branding that's appealing," says Mark Brooks, editor of onlinepersonalswatch.com. "But what you give up is more choice available on the larger, general-use sites. You've just gone from a pool of millions with everything under the sun, every age, every demographic to a pool of thousands." Larger general-use sites are updating search engines to allow users to pinpoint must-haves in their profiles. Match, Yahoo Personals and eHarmony together account for more than 50 percent of all online dating traffic. FULL ARTICLE @ DENVER POST
Looking for Love in All the Sports Places
DENVER POST — Mar 19 — Professional basketball, baseball and tennis have all added Singles Night to the pantheon of themed events designed to lure more fans on game day. "The pendulum is shifting back to wanting to meet in more traditional way," said author/sociologist Dr Jan Yager. "Really what society needs is an authentic community, where people can go at the end of the workday" and feel connected, said Ava Rosenblum, who conducted a two-year study of online romance.
The full article was originally published at Denver Post, but is no longer available.
Mark Brooks: Online personals world, meet the real world. Now how to make the two connect? The promise of online personals > hooking (compatible) people up in the real world.