WALL STREET JOURNAL – May 14 – Platforms for networking, blogging and more do double duty as matchmakers. Musician Jacoby Jennings doesn't like online dating sites. Yet he found love through the music-streaming service Spotify. Now Facebook is officially getting into the act. Social-media sites are getting better at connecting strangers through mutual interests and friends, says Brooklyn Sherman, who founded a blog and Instagram account called "The Way We Met."
Category: Outlets – Wall Street Journal
Facebook To Launch Opt-In Dating Feature
WALL STREET JOURNAL – May 2 – Facebook plans to launch a dating feature, in an unexpected push into a new business even as it battles questions about how it handles users' data and privacy. Facebook's dating feature will be targeted at ~200M users who identify as single. The feature will require users to opt in. Zuckerberg didn't say whether the service would be free but Facebook doesn't offer any paid products currently. "We're surprised at the timing given the amount of personal and sensitive data that comes with this territory," Match Group CEO Mandy Ginsberg said. Facebook's new dating feature will be for fostering "real, long-term relationships – not just hookups," Zuckerberg said. Those using the dating service could browse coming events, such as concerts, and see if others using the feature plan to attend. The messaging system for the dating profiles will be independent of FB's Messenger. Users' dating profiles will be distinct from their FB profiles and what people do within the dating feature won't be shared with friends or through the news feed. Part of the challenge for startups building online-dating apps is attracting enough users, said Mark Brooks, an analyst and consultant in the dating industry. FB's vast number of users could make it daunting for future dating startups to convince investors to fund their ideas. "I think it could be game over for the dating industry as we know it," Mr. Brooks said.
by Deepa Seetharaman & Georgia Wells
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What Online Dating Profiles Say About Our View Of Aging
WALL STREET JOURNAL – Nov 12 – Online dating is growing in popularity among single and divorced individuals in their 50s and older. The use of dating sites has doubled from 6% to 12% of 55- to 64-year olds since 2013, according to the Pew Research Center. A recent study by aging researchers Eden Davis and Karen Fingerman at The University of Texas at Austin looked at 4k profiles of individuals 18 – 95 years old from two large online dating services. They discovered that younger daters tended to use more first-person singular pronouns ("I," "me," and "my") and descriptions of work, achievements and negative emotions compared to the older daters, who used more first-person plural pronouns ("we," "us," and "our") and emphasized relationships with others as well as positive emotions. That shows that older adults prioritize social connections, good health and positive emotional experiences.
Q&A With OkCupid CEO Elie Seidman
WALL STREET JOURNAL – Aug 13 – After being named CEO of OkCupid in May 2016, Elie Seidman revamped the design of the app to include in-depth info about users and requiring them to answer questions about political beliefs.
Q: What has been the most difficult part about transitioning to CEO of an online dating site?
A: The real question when I started was, what is the core of this brand? The challenge that I saw was how consumers and customers conceptualize the category. We put our focus into "substance over selfies" – connecting based on shared sensibilities.
Q: Could you explain the "substance over selfies" focus?
A: We want people to meet someone based on who they are, not what they look like. We let users create their profiles by answering 15 iconic OkCupid questions.
Q: What is the biggest change happening in online dating right now?
A: Swiping apps went through a novelty phase. We're no longer in that phase.
Q: What does OkCupid do about harassment?
A: We have a very large and effective moderation team in the U.S. It combines artificial intelligence and machine learning to look at data points to see what's happening. If there is something a machine can't make a decision on, it gets kicked over to human moderators.
Q: What has been the most surprising online dating behavior you've learned about your users?
A: Dating habits do vary by city. For example, New York is the very worst U.S. city for guys messaging women, who reply to men's messages only 10% of the time.
Q: What is the biggest difference between meeting people online and meeting people in person?
A: There is an ineffable element of chemistry which you can't tell easily online.
Q: Where do big data and algorithms fall short when it comes to love?
A: The thing that we at OkCupid have going for us is that while we cannot replace chemistry, what we can do is find a lot of people with shared sensibility.
Who Pays On The First Date? No One Knows Anymore
WALL STREET JOURNAL – June 27 – The popularity of the dating apps means singles are going on more first dates than ever. Many women say they have stopped doing the reach for their wallets because they are not only more likely to end up splitting the bill, but also more liable to cover all of it. The rules aren't complicated, according to etiquette experts. "If you invite, you pay," said Diane Gottsman, author of "Modern Etiquette for a Better Life." "But the reality is that the other person may not know the rules or realize it's a date."
Tinder Launches New Podcast Backed By Dating Data
WALL STREET JOURNAL –
Dec 6 – The new show is called "DTR," short for "define the relationship". The six-part series, hosted by journalist and "This American Life" music supervisor Jane Marie, covers various topics surrounding dating in the digital age, like how to best construct an online profile or the precarious transfer of nude photographs.
Chinese Online Payment App Turned Into A Hook-up App
WALL STREET JOURNAL – Nov 28 – Late last week, Ant Financial Services Group, the financial affiliate of e-commerce giant Alibaba, updated its flagship Alipay app with a new social feature called "Circles" that allows users to share messages and photos. Only women were allowed to post images in the groups that are publicly visible. The app initially divided men into two groups depending on their scores on Alipay's data-driven credit-rating system. Those with high scores were allowed to comment, while low-scorers were limited to "liking" photos and using the payment platform to give female users cash gifts. The result over the weekend was an explosion of photos of half naked women. In some cases, the photos came with messages indicating the women were looking for wealthy boyfriends. The company described Circles as an "open platform" that was still in the testing phase.
Dating Apps Court Older, Wealthier Users
WSJ – Oct 12 – After becoming popular among college students, dating apps Tinder, Happn and The League are now welcoming singles in their late 30s and beyond. The reason? Their money. People 35 and older contribute 30% of The League's revenue, though they make up only 20% of its users. "Once you've stocked the shelves, you can start monetizing," said Mark Brooks, CEO of Courtland Brooks, a company that helps dating companies with business development. Daters aged 35 and up, he says, "know what they want and are willing to pay for it." In the US, recurring payments bring in more than 80% of the dating industry's $2.6B in annual revenue, according to Mr. Brooks's estimates. The League's revenue jumped 10% when the company allowed users over 40 to purchase memberships. Tinder charges users 30+ twice what it charges younger users for premium features.
by Georgia Wells
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Chinese Dating App Momo Bets On Music
WSJ – Sep 7 – Momo, the Chinese Tinder, has moved from hooking up users to letting them get hooked on live music. It added a live-streaming function and lets users watch musicians perform live and interact with them. The shift has created a big splash. Momo's net revenue for Q2 tripled from a year earlier. That is mostly thanks to its live-streaming service, which already makes up more than half of the firm's revenue. Momo's stock has risen 56% since it released results.
Dating Website Users Fall Prey To Fake Profiles
WSJ – Aug 31 – Victims lost ~$120M to "romance scams" in the first six months of 2016, up 23% YOY, according to the FBI's Internet Crime Complaint Center, which collects data on crimes primarily reported in the U.S. The $203M in losses from romance scams in 2015 exceeded most other Internet crimes tracked by the center. Mandy Ginsberg, CEO of Match Group North America, said scams affect a tiny percentage of 3.3M paid members in North America, and that antifraud efforts block "tens of thousands of people" from getting onto the site. The company said it also blocks users from certain countries in Africa and Eastern Europe. But it doesn't cross-reference photos with a reverse-image search because it believes that would flag too many legitimate customers.
