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Category: Outlets – Wall Street Journal

FriendFinder Networks Offers $210 Million For Playboy Enterprises

Posted on July 15, 2010

Ffn logo WSJ – July 15 - FriendFinder Networks has made a proposal to acquire Playboy Enterprises, Inc. for $210 million. FriendFinder Networks owns over 30 000 web sites with over 350M registrants in 180 countries, offering a wide variety of online services. With ~200,000 affiliates in its network, FriendFinder Networks maintains one of the world's largest internet affiliate programs, providing the Playboy brand the ability to help extend its global reach.

The full article was originally published at WSJ, but is no longer available.

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Flirting With Mobile Phones

Posted on July 15, 2010

Flirtomatic logo bigger WSJ – July 14 - According to Handmade Mobile Entertainment, the operator of online flirting network Flirtomatic, more and more people want to use the computer and mobile phone for quick, romantic fun, rather than to merge their soul with another.Handmade Mobile raised a $9M Series C round. Juniper Research has estimated the market will grow to ~$1.4 billion in revenue by 2013. Other services include MeetMoi, which is tied more to a user’s mobile location, and BigCafe, which rewards members the more they play with points and “coins” used to send virtual gifts. Flirtomatic’s goal is to make it as easy as possible to meet others through a mobile device. A user can sign up and begin flirting with the 2.7M registered members in less than a minute. FULL ARTICLE @ WSJ

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eHarmony’s Steady Growth

Posted on July 13, 2010

Eharmony-logo WSJ – July 12 –  Founded in 1999, eHarmony started off in a space with sites like Match.com and Yahoo Personals that catered more to men, emphasized free services and enabled users to sign up and begin using the service quickly and easily. But eHarmony emphasized privacy, which made it popular among women. CEO Greg Waldorf would not discuss exact revenue figures but said reports of the company generating $250M in revenue annually are "in the right ballpark." There are no immediate plans for an IPO, Waldorf said. The company has raised ~$110M from Sequoia Capital, Technology Crossover Ventures and Fayez Sarofim & Co. and doesn't need any more venture funding, he said. "eHarmony has an advantage over other dating sites in that its users tend to be more serious about dating since they must fill out a long questionnaire. Therefore those people who are interested are willing to pay up front to subscribe", said Mark Brooks, a consultant and editor of OnlinePersonalsWatch.com. eHarmony is now in the U.S., Australia, the U.K. and Canada and is soon going to announce its move into more countries. However, can eHarmony be a victim of its own success if its users get married and leave the site? That is a challenge to the company, as its U.S. user base is already large and its U.S. user growth is probably flat, said Brooks, the industry consultant. The company is still growing in other countries though, he said. One small way eHarmony addresses this is through an "elongated" communication process, longer than other dating sites, which ensures safety but also makes it take longer for people to get to know each other, and thus stay on the site longer, Brooks said. FULL ARTICLE @ WSJ

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Glamour Magazine Partners With Match.com

Posted on June 2, 2010

Glamourmatchmaker picture WSJ – June 2 - Glamour magazine approached Match.com and within weeks they were readying the launch of Glamour Matchmaker, a dating service featuring men selected by the magazine's staff from the sea of singles on Match.com. 70% of visitors to Glamour.com are single or divorced.  When Glamour approached Match.com's business development team, the dating site's executives saw an avenue to legions of affluent, single women with men on their minds, says Match general manager Mandy Ginsberg. Under a two-year deal, Glamour will take an undisclosed percentage of the revenue from customers who sign up for a Match.com account through the magazine's site. FULL ARTICLE @ WSJ

Mark Brooks: There's no question of Match.com's pre-eminence as the top (paid) dating site. Now what? Who would you do business with if you were a major magazine, or a major radio or media service of any kind? Is this game over? How can the little dating site compete at this stage? Lets take this into the comments…

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A Matchmaker With A Rich Niche

Posted on May 25, 2010
Patti stanger1 WSJ – May 25 - Patti Stanger is the owner of The Millionaire's Club, an elite matchmaking service based in L.A. She also hosts Bravo's reality show "The Millionaire Matchmaker."

Q: Your first real job in matchmaking was at Great Expectations, the oldest dating service in the U.S. What do you consider your first professional match?
A: I dated a guy and he liked me but I didn't like him. He said to me, "If I give you $10,000, will you find me my wife because I want someone like you?" And within a year, he got married. 

Q: Why did you stay in the corporate world so long?
A: I was a VP of marketing. I was always a corporate Fortune 500 girl. I had to realize matchmaking was a business. Silicon Valley was booming with millionaires coming every weekend trying to get their "hottie patottie" and find their future wife. They didn't know how to date, they didn't know how to talk to girls.

Q: So, your job isn't just about matching people up for dates or relationships? 
A: Coaching is three-quarters of what we do in matchmaking. 

Q: How is your club different than other dating services?
A: We offer unlimited dating because the process is never-ending. 

Q: How much do clients pay for your services? How are they chosen?
A: Fees range from a base membership of $40,000 for a year of unlimited dating throughout the U.S. and Canada to a VIP or Diamond Membership, which runs from $150,000 to $200,000.

Q: Why don't the potential dates have to have money?
A: Successful men want to always take care of their women financially.

Q: How do you stay in business, considering love is so unpredictable and can go sour?
A: I have a great track record, and I have never been sued. If I can't find someone for someone, I refer them out. I have an affiliate division of matchmakers all over the world that I work with. 

Q: If you weren't a matchmaker, what would you be?
A: I'd be a chef.
FULL ARTICLE @ WSJ

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A Dating Site For Apple Fans Only

Posted on May 13, 2010

Cupidtino logo WSJ – May 7 – Currently available in beta, Cupidtino.com is described as “a new dating site created for fans of Apple products by fans of Apple products! Why? Diehard Mac & Apple fans often have a lot in common — personalities, creative professions, a similar sense of style and aesthetics, taste, and of course a love for technology.” To register for the beta, users must first check off which Apple products they own, from a list that includes iPod, MacBook, iPhone and iPad. Instead of the usual dating site background questions. “I think, in this case, it’s okay that they’re making it exclusive to Apple fans, because it’s a micro-niche dating site,” says Mark Brooks, an online dating site consultant. “But what’s going to matter the most is not just the numbers they see, it’s how active their user base is.” He points out that dating sites traditionally experience peak traffic from Nov to Febr and see a lull in activity during the summer months, when people are more inclined to be outside and get away from their computers. “In order for Cupidtino.com to become and remain successful, they’ll have to see an initial user base in the thousands, but eventually reach tens of thousands active users or more.” Since the beta launched two days ago, 12,000 users have signed up, about 50% of whom live in the Bay Area. The site has already caught the attention of Apple. The Business Team of the Apple store in San Francisco sent an email to the Cupidtino.com team explicitly stating that the note was “not an official endorsement”, but offered help with “any technology needs.” FULL ARTICLE @ WSJ

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Zoosk Makes Top 50 VC Backed Companies List

Posted on March 9, 2010

Zoosk logo new WSJ – Zoosk made Wall Street Journals list of top VC backed companies, coming in at #42 out of 50. They were the only internet dating company on the list. Social networking oriented companies included Slide, Zynga and Rock You. The rankings were calculated based on the track record of success for the VC investors who sit on the company's board, the amount of capital raised the founding executives track record of success and the recent growth in the value of the company.

The full article was originally published at WSJ, but is no longer available.

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The Trouble With Web-Traffic Numbers

Posted on February 22, 2010

Okcupid logo aktualni WSJ – Feb 19 – "comScore says OKCupid had 735,000 unique visitors in Jan, up from 538,000 a year ago,” the Times reported. OKCupid CEO Sam Yagan “said comScore was significantly undercounting the site’s traffic.” He also supplied Google Analytics numbers that show a much higher monthly count – ~4.3M last month. ComScore and Nielsen have long said that sites’ own numbers overstate matters, because what look like unique U.S. visitors could be automated programs known as bots, or the same person using a different computer, or the same computer after cookies have been deleted, or logging in from overseas. "This is a longstanding dispute", said Matt Belkin, VP of emerging business for Omniture, which helps sites manage their traffic numbers. Other traffic monitors take different approaches. Compete uses a panel, like comScore and Nielsen, but also Internet service providers’ logs. Quantcast taps into its wide network of cookies embedded on partner sites to create a mathematical model to correct for all the factors that make cookies overstate traffic. FULL ARTICLE @ WSJ

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FriendFinder And Investors Reschedule Their Rendez-Vous

Posted on January 28, 2010

Ffn logo WSJ – Jan 28 – FriendFinder Networks rescheduled its date with IPO investors Wednesday, and realtor chain IFM Investments cut its asking price. FriendFinder was supposed to begin trading under the symbol FFN on the New York Stock Exchange on Thursday, but is now launching the deal next week. FULL ARTICLE @ WSJ

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IAC Reverses Year-Earlier Loss

Posted on July 29, 2009

Iac logo WSJ — July 29 – IAC/InterActiveCorp posted Q2 earnings of $40.8m compared with a year-earlier loss of $421.6m. Earnings before amortization in the media and advertising segment, which includes the Ask.com search engine, dropped 56%. The Match unit posted a 25% profit gain despite a 5% revenue drop and a 13% subscriber decrease. Excluding Europe, subscribership was up 9%. FULL ARTICLE @ WSJ

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