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Category: Outlets – Wall Street Journal

‘Mister’ Gay Dating App Gets A Revamp

Posted on July 24, 2013

Mister app screenshotWSJ – July 24 – Carl Sandler is the CEO of Mister, a newly relaunched mobile dating app for gay and bisexual men. Carl helped design Gay.com, and also writes an advice column for the Huffington Post. The relaunch of Mister comes with several new design elements, including “Mr. Right,” a feature which acts as a “digital wingman". Gay men were among the earliest adopters of mobile dating apps. Grindr, Scruff and Manhunt are all enormously successful apps with millions of users. But one of the side effects of their success is that they may be contributing to a “hook-up” culture. “The hookup world is a vestige of the past,” Carl said. “We’re looking for a way that creates more space for something else to emerge.”

by Eric Sasson
See full article at WSJ

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Under The Covers Of Online Dating

Posted on February 15, 2013

Love in the time of algorithms 3dWSJ – Feb 14 –  The transformation of a once-taboo market into a multibillion-dollar industry is the subject of a new book by Dan Slater – "Love in the Time of Algorithms".

Q: How inefficiency is good for online-dating businesses?
A: The site needs to work on some level, or else people will not use it. But it can't be too efficient because then people aren't going to be using the technology for long enough for the site to make any money. So it needs a little bit of inefficiency.

Q: What are the ways to create inefficiencies?
A: Showing you the profiles of people who may no longer be active or show you profiles of folks who are not paying members and can't respond. 

Q: What is the difference in profit for a paid site versus free?
A: Even though OKCupid was bought out by IAC's Match.com for $90M, OkCupid was only making ~ $4M a year in revenue, which tells you a lot. It's very hard to make money when you're just selling advertising.

Q: Why the $90 million?
A: A lot of users use free dating as a first step. Then they get an appetite for a more seriously committed community that only a paid site can offer.

Q: What do you think about the term "social discovery"?
A: It is definitely an attempt to get away from "online dating" as a name. A lot of these sites are looking at the large world of social media and they're saying. "Oh gosh, how can we get to Facebook's scale?

Q: Are the challenges that these sites face really that different from Facebook?
A: Facebook is trying all kinds of things. One of them is the Graph Search. They did not use the word dating, but without even saying anything, Facebook is now basically in the dating business.

by Willa Plank
See full article at WSJ

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Which Websites Are Sharing Users Personal Details

Posted on December 10, 2012

Data sharingWSJ
– Dec 7 – The Wall Street Journal has done an exclusive analysis of the
personal information that popular websites are sharing about their
users and found that more than a quarter of the time, the sites passed
along a user’s real name, email address or other personal details, such
as username, to third-party companies. OKCupid passed along a person’s self-reported sexual orientation and drug-use habits to advertising companies. See the data in the interactive graphic.

See full article at WSJ

See all posts on OkCupid

This post also appears on SocialNetworkingWatch.

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Interview With Eli J. Finkel

Posted on July 13, 2012

Eli finkelWSJ – July 11 - Eli J. Finkel, a professor of social psychology at Northwestern University, recently co-wrote a study about the benefits and limitations of online dating. WSJ spoke to Dr. Finkel from his office in Evanston.

WSJ: People at midlife and beyond are the fastest-growing segment using Internet dating sites. Why is that? 
DR. FINKEL: In 1900 the life expectancy was 47. Our life spans today are longer and people aren't sentenced to being alone.

Q: Is there a "best" dating site for older adults?
A: There are over 1,000 sites and there are all sorts of niche sites. There are sites that target people over 50.

Q: What about the pros and cons of using a generalized site such as Match.com, as opposed to niche dating sites? 
A: I wish we knew. One of the main things that leads people to choose one site rather than another is that they know someone who successfully used that site.

Q: What expectations should a person bring to Internet dating?
A: Don't expect magic. Don't assume these sites have "the" way to match you using various dimensions of compatibility. The best algorithm you're going to find is the one located between your ears. And think of a Cake.

Q: Why is that?
A: People aren't reducible to a list of characteristics, just as cake isn't reducible to a list of ingredients. Even if you don't like eggs, it's pretty likely that you'll like a cake that has eggs in it more than a cake that doesn't.

Q: Do people approach dating differently when they're older?
A: There is less tolerance for nonsense. They don't have the time or patience to play games.

by Diane Cole
See full article at WSJ

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Top U.S. Websites, Including OKCupid, Share Visitor Personal Data

Posted on October 12, 2011

Okcupd websiteWSJ – Oct 12 - A study shows that 45% of the top 185 U.S. websites transmit identifying details about their visitors to at least four outside websites. The data transmitted was primarily a “username”. OKCupid sent the gender, age, zip code, relationship status and ‘drug use frequency’ to two companies that sell personal data in auctions, BlueKai and Lotame. Lotame confirmed that it has a data licensing relationship with OKCupid, but said it does not use data in the “drug use category.” BlueKai said that it does not buy or sell data attributes like “drug use frequency” from OKCupid.

by Julia Angwin
See full article at WSJ

See all posts on OkCupid

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Jiayuan.com: Were They Fit to List at All?

Posted on September 15, 2011

Jiayuan logo new WSJ – Sep 15 - Western regulators are grappling with a growing list of frauds at Chinese companies listed overseas. Jiayuan.com is by all accounts an entirely above-board Chinese company. Because foreign investment is technically forbidden in the Internet services sector, Jiayuan.com created a "variable-interest entity," or VIE—a common feature of many Chinese listings. Under this structure, the operating part of the company and the overseas listed part are two completely separate entities. The Chinese-owned part signs a series of contracts with the listed entity to transfer revenues in a way that allows the books of the two companies to be consolidated under U.S. accounting rules. It's a risky structure since the foreign shareholders don't actually own the Chinese company. A rule issued in 2006 requires Chinese residents to register with the State Administration of Foreign Exchange (SAFE) before setting up offshore companies. Jiayuan's founders failed to do this when they created the offshore entities used in the VIE structure. Jiayuan says it has now completed the required registrations, but the question remains: Why was the IPO brought to market before this potentially fatal problem was resolved?

by Paul Gillis
See full article at WSJ

See all posts on Jiayuan.com

Read the interview with Rose Gong, CEO of Jiayuan

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Jiayuan Grooms New Plan

Posted on September 7, 2011

Jiayuan logo new WSJ – Sep 7 - Jiayuan makes money primarily by charging users to exchange love notes through its website for two yuan each. Jiayuan is growing quickly, with Q2 revenue more than doubling from a year earlier to $12.9M and earnings growing at a similar pace. The move toward user fees comes as the online ad market is growing in China and getting crowded with sites seeking advertisers. The market still is small compared with that of the U.S. Total revenue from online ads in China reached $4 billion last year. The U.S. online ad market last year reached $26 billion. 80% of Jiayuan's revenue now comes from paid messaging.

by Loretta Chao
See full article at WSJ

See all posts on Jiayuan.com

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The Psychology of Online Dating

Posted on August 18, 2011

Eharmony-logo WSJ – Aug 17 – Online dating can expand the pool of prospects and the technology itself can be used in ways to find better relationships, according to Gian Gonzaga, the senior director of R&D at eHarmony. Previous research has shown that when there are endless choices, it is more likely that people get overwhelmed and pick nothing at all. So eHarmony doesn’t match you with every single potential compatible person, but rather the ideal number of right matches that will get you to talk to the greatest number of them, says Gonzaga.

by Shirley S. Wang
See full article at WSJ

See all posts on eHarmony

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Turning Love Into Money in China

Posted on July 5, 2011

Jiayuan logo new WSJ – July 5 – Chinese online dating market is expanding fast. According to Oppenheimer & Co., there were 19M visitors to Chinese dating sites in 2010, only a fraction of the estimated 156M single adult Internet users. That number is expected to increase to 60M by 2015. Market leader Jiayuan, which claims 44% of sector revenue, operates a fee-for-results model. Second- and third-place rivals Zhenai and Baihe require an upfront fee or provide a personality matching service. Internet consultancy iResearch projects total revenue from China's online dating will expand from $74M in 2010 to $290M in 2015.

by Tom Orlik
See full article at WSJ

See all posts on Jiayuan.com
See all posts on Zhenai
See all posts on Baihe

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Shaadi.com Surveys Attitudes On Marriage

Posted on May 9, 2011

Shaadi logo WSJ – May 9 – Shaadi.com is out with its annual survey of its 150K members’ matrimonial attitudes. 54% of women prefer living in a “joint family” after marriage–alongside parents and siblings–whereas only 21% want to be in a “nuclear set-up.” On education, only 10% of men said they would prefer a woman more educated than them, versus 69% of women who say they want their partner to be more educated than them. Still, ~85% of men want their wife to have a job rather than be a homemaker. ~54% of men and 46% of women–said caste is not a factor in evaluating their partners.

by Amol Sharma
See full article at WSJ

See all posts on Shaadi

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