OPW – The ParshipMeet Group reports a 9% decrease in revenues for the Dating & Video segment, totaling EUR 107M, down from EUR 117M in the Q1 2023. Specifically, revenues in the Dating unit fell by 12%, influenced by intense market competition and the ongoing impact of Germany's Fair Consumer Contracts Act, which significantly affects the subscription models of Parship and ElitePartner. Additionally, revenues in the Video unit decreased by 4%, also due to a highly competitive environment.
Category: Parship
Parship and Viva con Agua Collaborate for “Water Is a Human Right” Campaign
Parship Survey: AI and Online Dating
PRESS RELEASE – A study by Parship reveals attitudes towards AI in online dating among Germans. Key findings include:
- 76% of singles reject AI in online dating, valuing real human interactions.
- 78% prefer personal messages over chatbot-generated responses.
- 31% of men and 21% of women are open to AI assistance in composing messages.
- 57% of all respondents prefer a psychological personality test to AI in matchmaking.
- 53% believe AI will inevitably influence future partner search, with 57% of men more convinced than 49% of women.
Among Gen Z (18-29 years), 62% favor personality tests over AI, and 80% reject chatbots, preferring personal communication. The study reflects skepticism towards AI in dating but acknowledges its potential role in the future.
ProSiebenSat.1 Ends 2023 With Strong Fourth Quarter and Expects Revenue Growth in 2024
PROSIEBENSAT1 – ProSiebenSat.1 Group's dating business faced challenges in 2023, with a 16% revenue decline to 434M Eur. This was influenced by competitive market conditions and legal changes affecting subscription models. In 2022, the Fair Consumer Contracts Act came into force in Germany, which particularly affects the subscription on Parship and ElitePartner. Despite this, the company aims to strengthen profitability and reduce debt, focusing on investing more in local content. For 2024, they anticipate a slight revenue increase, with a stable EBITDA.
ProSiebenSat.1 Q3 Financial Results
PROSIEBENSAT1 – The Q3 2023 results presentation by ProSiebenSat.1 outlines various operational updates, financials, and outlooks for the company. Key highlights included:
- The Group's Q3 revenue decreased 3% YOY to EUR 888M.
- Adjusted net income declined by 41% in Q3 YOY. The decline in the Group's Q3 revenue is attributed to several factors such as challenging macroeconomic environment and decrease in advertising revenue.
- In Q3 2023, the Dating & Video segment experienced a decline in both revenues and adjusted EBITDA. The Dating revenue was Eur 62M, down 12% YOY. As of Mar 2022, subscription businesses of Parship and ElitePartner had been affected by fair consumer contract regulations in Germany, negatively impacting the dating revenues since Q3 2022, with major effect from Q2 2023 onwards.
Germany’s Perspective on Diversity and Gender
PRESS RELEASE – Parship, in collaboration with Innofact, surveyed 1K individuals about diversity and love in Germany. Findings showed love has minimal boundaries.
- 69% of respondents support discussions on gender identities and sexual orientations, with a stronger inclination among women (74%) and those aged 18-29 (73%).
- 34% feel uncertain about diversity due to a lack of knowledge, but many among the younger generation wish to learn more.
- 52% believe there are just two genders, and 54% oppose gender stereotypes in product designs.
- Younger age groups and women advocate for more visibility of gender diversity in brand advertising and dating apps.
- 7% identify as non-binary, while 10% don't strictly identify as male or female in Germany.
Parship CEO: “The Search for Partners Has Become Less Romantic”
CAPITAL.DE – Parship CEO Marc Schachtel discusses challenges in online dating like ghosting and benching, accelerated by digitalization. Parship has responded by improving message quality and enforcing a no-filter policy to prevent manipulated photos. Schachtel emphasizes the platform's responsibility for content and the goal of fostering meaningful relationships while making a profit. He acknowledges the shift towards a more structured and less romantic approach in online dating but aims to strike a balance.
Parship Launches ‘Wenn’s Passt’ Campaign: Advocating Authentic Dating and Trusting Instincts
OPW – Parship, a leading dating app in Germany and Europe, has launched a new campaign encouraging singles to trust their instincts when dating, rather than adhering to conventional dating advice. The campaign, named "Wenn's passt", is an extension of the "Healthy Dating" movement initiated in late 2021. The campaign's key message is that when two people are a good match, advice and norms become irrelevant, as long as the dating process remains respectful, sincere, and relaxed. The campaign will be on TV from July 15, 2023, and online from July 18, 2023. The campaign will later be rolled out across the DACH region (Germany, Austria, and Switzerland), the Netherlands, and Belgium.
Parship Promotes Positive Online Dating Through Artistic Visuals
PAGE – Parship commissioned Berlin-based artists to create visuals promoting Healthy Dating. The initiative, launched in 2021, focuses on respect, authenticity, and good communication. Artist Sarah Alice Rabbit's illustrations emphasize equality and acceptance. India Aparicio's work addresses the emotional complexities of online dating and advocates for positive communication. Dominik Friess' photographs capture candid moments of a young couple, highlighting honesty and commitment. Through these visuals, Parship aims to encourage more positive and respectful behavior in online dating.
Exploring Diverse Relationship Forms
PARSHIP – A recent study conducted by Parship examined various relationship forms. While monogamy and fidelity remain the most common relationship form, alternative models have gained acceptance in recent years. Sexual affairs are a common alternative to monogamous relationships, with more than half of the participants (56%) having experienced or considering an affair. Open relationships are considered viable by one-third (35%) of participants. Men (45%) are generally more open to this relationship model compared to women (25%). Polyamorous relationships, involving emotional and sexual connections with multiple partners, are deemed possible by 27% of respondents. "Friends with Benefits" is a desirable option for 56% of participants, with higher acceptance among younger individuals (73%) and men (64%).