FAST COMPANY – Malgosia Green is three months away from uprooting her life in Vancouver and fully immersing herself in Singapore as CEO of Match Group Asia. She was appointed to the newly created role earlier this year by Match Group CEO Bernard Kim. Prior to taking over as CEO of Match Group Asia, Green led Plenty of Fish for five years. Malgosia Green will be focusing on expanding the company's presence in Asia, particularly in Japan, where there is significant potential for growth. ~50% of women and 70% of men in their 20s in Japan are single, according to a 2022 white paper from the Japanese Gender Equality Bureau. Green also aims to bring the Hinge app to new Asian markets in the coming quarters. It currently operates in India. Much of Green's mission is focused on Hyperconnect, the Seoul-based social media and video tech company Match acquired in 2021 for $1.73B. Part of that development will be in AI, Green says.
Category: POF
Plenty of Fish Launches “Share My Date” Feature
PR NEWSWIRE – Plenty of Fish is rolling out a new feature called Share My Date, designed to let members' loved ones know who, when, and where they're meeting dates right from the app, keeping everyone in the loop. A recent survey of 14K Plenty of Fish members found more than three-quarters (78%) share details about upcoming in-person dates with friends and family that include the date's name, date, location, time, and more. The data also revealed that 40% of the members, including 56% of women, would be more likely to give those details to loved ones if there were a feature built into their dating app that made sharing easier.
The $575M Success Story of Plenty of Fish Founder Markus Frind
BENZINGA – Markus Frind, a Canadian entrepreneur, created Plenty of Fish (POF) in 2003. POF differentiated itself from competitors by offering a free business model. The site grew to 15M users and $10M in revenue by 2008, and by 2014, its revenue reached $100M per year. Frind sold POF to Match Group in 2015 for $575M. All of this was done without ever taking a single investor dollar or having any other shareholders/partners. Since then, Frind has been involved in various ventures, including managing a billion-dollar investment portfolio, serving as a director of Cymax Group, and running a winery.
Half of Singletons Have Received an Unwanted Nude Photo
THE SUN – A poll of 4K singletons who are actively dating found 28% are tired of negative experiences when looking for love, while 33% get easily irritated. Being ghosted without explanation (43%), getting stood up on a date (40%) and receiving unsolicited nude pictures (40%) are some of the main bugbears of those polled. The research was commissioned by Plenty of Fish, which has partnered with author and life coach, Michelle Elman, to create the 'Desirable Dating Guide'. It shares advice on how singles can tackle undesirable dating behaviours and engineer more positive experiences. Receiving unsolicited nude pictures proves a prevalent issue as nearly half of singles (48%) have previously been sent unsolicited pictures from a match or date.
Plenty of Fish Faces Age and Gender Discrimination Lawsuit
MSN – A class action lawsuit has been filed against Plenty of Fish (POF) alleging discrimination against users based on age and gender. The lawsuit alleges that the POF site's search engine contains an age range filter, which in some circumstances overrides the user's preference, resulting in age-based discrimination in violation of California's Unruh Civil Rights Act. The lawsuit seeks money damages of not less than $4K per class member and legal fees in excess of $5M.
Plenty of Fish Study: Singles Take Steps to Better Themselves & Their Relationships
PR NEWSWIRE – According to a new survey from Plenty of Fish, singles are focused on finding new ways to show up as their best selves and, ultimately, to make dating a better, more welcoming experience. This year, 60% of singles started improving themselves for future relationships, and 93% believe that the efforts they're making are working and increasing their chances of finding. The survey also found that singles, especially men, are becoming increasingly self-aware regarding what went wrong in past relationships, with 73% of men and 66% of women seeing themselves as the "anti-hero" or problem in past relationships.
Being a Cheap Date Now an Attractive Quality
Plenty of Fish Introduces Dating Card Game “Cue’d up”
PR NEWSWIRE – With two-thirds (63%) of singles saying that breaking the ice is the hardest part about meeting someone new, Cue'd Up helps singles make better first impressions with conversation starters. Each Cue'd Up game consists of a small group of singles (six players max), and four rounds of gameplay. During each round, the players are presented with a humorous "cue" and are given 40 seconds to respond. From there, the responses are anonymously shared with the group and each player votes for their favorite answer.
The most popular questions in Cue'd Up initially include:
"I can't watch a movie without _____"
"My camera roll is full of _____"
"I could never date someone who hates _____"
"I never get tired of _____"
Plenty of Fish Is Showing Singles the Best Dicks
Which Dating Apps Collect and Share the Most Data From Their Users
