Category: POF

The Start of the Post-Tinder Era

Posted on June 30, 2021

Once iconTHE GUARDIAN – June 29 – Women are at the forefront of developing new dating tech. Following on the heels of Whitney Wolfe Herd there are others trying to build more female-friendly platforms. Clementine Lalande, 37, launched Pickable in 2018 for women who wanted more discretion. Women don't need to upload a photo or give their name, so they can browse men's profiles anonymously. In 2015, along with a friend, Lalande also helped create the "slow dating" app Once, which delivers one match a day. The app has 10M users. "Online dating is a market designed by men for men and is governed in a non-transparent way," says Paris-based Lalande, CEO of the Once Dating Group. Jessica and Louella Alderson set up So Syncd in January 2021 after raising ~$1M (£700,000) through a combination of venture capital, an investment club, angel investors and family. The app matches couples based on the Myers-Briggs personality test. One of the first employees at Plenty Of Fish, Kim Kaplan shifted to angel investing before setting up video dating app Snack in Sep 2020. The app, whose engineering team comprises 43% women, aims to combine the matching algorithms of dating platforms like Tinder with streaming platforms such as TikTok.

by Tina Walsh
See full article at The Guardian

See the top news on Once                        See the top news on So Syncd
See the top news on Pickable                   See the top news on Snack

Popular Online Choices During Pandemic

Posted on June 10, 2021

Ofcom logoPRESS ASSOCIATION – June 9 – UK adults spent more time online than other large European countries such as France and Germany during the pandemic, according to Ofcom research. They 217 minutes online each day in 2020. More than an hour longer than in Germany and France and 30 minutes more than Spain. Tinder was the most popular dating app among young online UK adults. 11% of 18-24 year-olds used Tinder in Sep 2020. Plenty of Fish was most popular among the 45-54 age group. However lockdown saw an increase in romance scams, with money lost to fraudsters increasing 12% to £18.5 million.

See full article at Western Telegraph

See the top news on Tinder
See the top news on POF  

POF Survey: Singles Say Goodbye to One-Night Stands

Posted on June 9, 2021

Pof logo 2019 higher resolutionPR NEWSWIRE – June 9 – According to a PlentyofFish study, 64% of singles said being virtually intimate during the pandemic changed what they consider intimacy to be. 6 in 10 (57%) respondents now place higher value on other types of intimacy, like emotional or intellectual intimacy, while 45% find less value in physical connection. Over half of singles (51%) think one-night stands will become a thing of the past once the pandemic comes to an end. Men are more likely to agree with this sentiment than women (61% vs. 45%, respectively) and Millennials are 1/3 more likely (57%) than Gen Z (39%) to believe that one-night stands are a pre-COVID-19 trend.

See full article at PR Newswire

See the top news on POF  

Match Group Partners With the UK Government to Promote COVID-19 Vaccinations

Posted on June 8, 2021

Match-Group-logo 2021PR NEWSWIRE – June 7 – Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.

See full article at PR Newswire

See the top news on Match Group

Dating Apps Adding Vax Badges and Filters

Posted on May 25, 2021

Dating apps vaccinated1ABC7 NEWS – May 24 – In-person dating came mostly to a halt during the pandemic. Now that things are opening up, many people are still taking things slow. OkCupid says there was a 680% jump in the use of the term "vaccinated" in user profiles in April compared to February. Four in 10 daters say they'd cancel a date with someone who didn't want to get the COVID vaccine. In a partnership with the White House to encourage vaccines, dating apps including Tinder, Hinge, Match, OkCupid, and Plenty of Fish announced they will create virtual vaccination status badges. Some apps will also let users filter out potential matches based on vaccination status. Hinge says more than half its users say they plan on going on more in-person dates after getting their shots.

by Victoria Sanchez
See full article at ABC7 News

See the top news on Tinder                       See the top news on Match.com
See the top news on OkCupid                    See the top news on Hinge
See the top news on POF  

Match Group Teams up With White House to Promote COVID-19 Vaccines

Posted on May 22, 2021

Match-Group-logo 2021PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.

See full article at PR Newswire

See the top news on Match Group

Seniors Are Using Dating Apps and Tinder Leads the Pack

Posted on May 14, 2021

Older man by computerFORBES – May 14 – According to a new survey conducted by Choice Mutual, an independent insurance agency, seniors are increasingly turning to dating apps. The study found roughly a third of seniors who have dated within the last five years have turned to dating apps for help and according to Choice Mutual many have found success. 66% of those using dating apps had a relationship with someone they met through the platform. 35% used Tinder, followed by Match.com (28%), Hinge (25%), Plenty of Fish (25%) and Bumble (24%).

by Peter Suciu
See full article at Forbes

Is It Worth Paying a Premium to Find Love?

Posted on April 26, 2021

Tinder gold logoTHE GUARDIAN – Apr 25 – Tinder has three levels of subscription, Tinder Plus, Tinder Gold and Tinder Platinum, each with different prices. The monthly fee is also linked to age. Users aged ~30 are being charged £27.49 or £29.49, while those under 30 are being charged £13.99 or £14.49. Tinder Plus seemed more random. Some users over 30 are being charged £19.49, most are being asked to pay £4.99, £8.99 or £9.99. Bumble charges £14.99 a month for Bumble Boost, and £32.99 for Bumble Premium. Coffee Meets Bagel charges £34 a month for its Premium service. Grindr also offers a more expensive package – Unlimited, at £31.99 a month. While most apps allow users to pay for premium services for just a month at a time, Plenty of Fish has a minimum premium subscription of three months for £39.99. The minimum time period to subscribe to eharmony's premium subscription is six months for £99.99. The dating and relationships coach Kate Mansfield argues that the most dateable people will be snapped up before they sign up for a paid-for service. Quality, confident people don't need to pay for matchmaking services. Instead of a paid-for app, she advises working on yourself: "Invest in coaching or therapy to get yourself in the best place possible and then use apps' free version to find love."

by Robert Beck
See full article at The Guardian

See the top news on Tinder                      See the top news on Bumble
See the top news on POF                          See the top news on Coffee Meets Bagel
See the top news on Grindr                      See the top news on eHarmony

How Female Entrepreneurs Are Changing the Online Dating Landscape

Posted on March 8, 2021

Coffeemeetsbagel logo 2019FORBES – Mar 8 – Bumble founder Whitney Wolfe Herd recently became the world's youngest self-made billionaire after her dating app's wildly successful IPO. Bumble's success serves as a wake-up call for an industry that has traditionally been dominated by male leadership. Kim Kaplan, who was also part of the founding team of Plenty of Fish, launched Snack, a dating app that blends video with communication features popularized by Tinder and Bumble. Wolfe Herd and Kaplan are not the only women founders and executives changing the dating app game for the better. Based in San Francisco, the three Kang sisters – Arum, Dawoon and Soo – cofounded the dating app Coffee Meets Bagel. Another female founder, Amanda Bradford saw the need for ambitious, working professionals. She launched The League, a dating app that draws member information from LinkedIn.

by Serenity Gibbons
See full article at Forbes

See the top news on Bumble                         See the top news on The League
See the top news on Coffee Meets Bagel       See the top news on Snack