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Category: POF

Another Free Dating Site – Datopia

Posted on October 11, 2006

Datopia_logo_1PR WEB — Oct 11 — The Heart2Heart Network, a leading provider of targeted online dating services, today announced the launch of its free, all-access dating community, Datopia.

The full article was originally published at PR Web, but is no longer available.

Mark Brooks: Ever since Markus Frind showed off his $900k check for January and February from Google Adsense I've seen free dating site after free dating site launch. I've added a top 3 ranking for the free dating sites on the right bar. Plentyoffish is way ahead. OKCupid and Matchdoctor are doing well also. It falls off significantly from their.

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Lavalife Launches Magazine

Posted on October 3, 2006

Lavalife_3CNW — Oct 2 — Lavalife Magazine charts dating, relationships, sex, life and style among urban singles, featuring regular lifestyle stories, advice columns, pop culture digressions and opinion pieces infused with humor and common sense. Editor, Kim Hughes is a widely published writer and editor whose work has appeared in NOW, The Globe & Mail, National Post, Toronto Star, Report On Business, Salon, Amazon.com and Billboard. Features include "A History of Sex Toys," "Dating after the Death of a Partner" and "How to Avoid Dating a Jerk."

Mark Brooks: Adding compelling content to your dating site is a good move. Their are two methods.  1. Pay writers, 2. Encourage users to write. Match and Lavalife have gone with option 1.  FriendFinder and PlentyofFish have gone with option 2 in the form of a user contributed magazine where readers vote up the good articles, and in the case of PlentyofFish, user forums. 

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PlentyofFish Listed as Top Google Adsense Earner

Posted on October 2, 2006

Google_adsense_logo Here are the top 5 Google Adsense Earners:
1) Markus Frind: PlentyOfFish.com – $300,000 per month
2) Kevin Rose: Digg.com – $250,000 per month
3) Jeremy Shoemaker: Internet Marketer – $140,000 per month
4) Jason Calacanis: Weblogs, Inc – $120,000 per month
5) David Miles Jr. & Kato Leonard: FreeWebLayouts.net – $100,000 per month
FULL ARTICLE @ JOHN CHOW BLOG

Mark Brooks: Online dating sites really can make money with advertising. Markus has proven it. TRUE is offering contextual advertising now. 

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Canada: Online Dating Convenience

Posted on October 2, 2006

Logo_plentyoffish_4TRICITY NEWS  — Oct 1 — With work and kids and soccer practices and doctor appointments, how and when do people find the time to connect with one another? It's hard and that's why internet dating sites such as Lavalife and plentyoffish are so popular with singles of all ages. "The internet dating thing is huge – it's almost like a candy store!" a user exclaims, noting she could converse with – even date – several men at once.

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Legislating Love Online: Some Good Advice

Posted on October 1, 2006

FindlawFIND LAW — Sep 28 — The federal government hasn't gotten into the business of regulating online dating but it does regulate international marriage brokers. There's 200 operating in the U.S. and each year several thousand American men meet their spouses through them. Some of the wives become victims of domestic violence. So congress passed a law, effective March 2006, requiring international marriage brokers to obtain criminal and background information from all of their members and disclose the information on their site. This law is a good idea. But it is one thing to move across the globe and get married, and entirely another to simply meet online and then to have a date. Congress has been right to stay out of the area of online dating so far, and the states may want to follow suit. New York is the only state that has a law specifically regulating online dating sites. But rather than attempting to ensure user safety, New York law targets fraud, regulating the quality and number of referrals the sites provide for a fee.

California, Florida, Michigan, Ohio, Virginia and Texas introduced online dating legislation recently. Some states want to mandate warnings on internet dating sites stating that no background checks have been conducted on users. Warnings are a good idea – preventing any false sense of security on the part of users. Sites should adopt them as liability protection. Other states may require checks be conducted.  Criminal records vary from state to state, and from record to record, in their thoroughness, accuracy, and completeness. This poses a legal risk for the website. A user falsely branded a felon could sue for libel. (Communications Decency Act protections against libel liability don't apply to the author of a posting, only to its host; if the site authored "felon" notices, it could still be liable.) Conversely, a user who relied on an "all clear" result from the site, but then was assaulted or raped, could sue the site for a variety of torts including misrepresentation.

eBay users could be con artists or swindlers – yet eBay does not require a criminal background check. Instead, it relies largely on user feedback to police its marketplace. Some dating sites have used reputation in creative ways – either negatively, as with Dontdatehimgirl.com, or positively, as with sites where users get recommendations from exes with whom they are still friends.  FULL ARTICLE @ FIND LAW

Mark Brooks: At the end of the day, cheap background checks fall short and can lead to a false sense of security. Many felony convictions are talked down to misdemeanours which are far harder to identify. But these background checks are still better than nothing. Dating services still offer a vast improvement over blindly meeting someone at a bar. Referrals from friends are still the best and safest way to meet someone…but internet dating sites offer the best selection of people where you can get all the 'difficult questions' out of the way right up front. Wants kids, doesn't smoke, social drinker etc. Singles should engage their friends, go to some of their parties, get on PlentyofFish (hey, it's free), get on a couple of paid services, and if they're so inclined ( i.e. very horny) join a casual dating site before they jump into the sack with someone and make it serious when it shouldn't be.

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Mobile Dating Sucks

Posted on September 28, 2006

Mobile_dating_1THE PARADIGM SHIFT — Sep 28 — At the European iDate lots of companies where trying to sell mobile dating, but every owner I talked to said they thought mobile dating was a joke and would never amount to much. The basic problem is that there is no such thing as mobile dating. Sure you can put up profiles and make it look like a dating site but no one actually uses it. People who use "mobile dating" are mostly under the age of 24 and are looking to chat with others. Mobile dating as it stands today is nothing more then a chat line, and most of the  mobile "dating" users don’t even have computers. Online daters are age 30 to 40 and looking for longer messages and serious conversations. Mobile daters are mostly looking to kill time and to chat for entertainment. When trying to create a mobile dating site your existing brand is meaningless, the only thing that matters is being on deck at a carrier as it is the only way to get users. It is strange that all these mobile companies are pitching mobile dating as an extension of online dating. They all know full well and admit in private that "mobile dating" and online dating are completely different markets with different demographics that don’t overlap. FULL ARTICLE @ THE PARADIGM SHIFT

Mark Brooks: Markus cuts to the chase once more. That’s the situation right now. The moneymakers are flirty chat applications, but that’s because the mobile dating apps suck and are below critical mass. But, it’s going to change. Mobile dating will eventually overtake internet dating. Why?  Because mobile computing will eventually overtake fixed computer (PC/laptop) usage. Laptops will morph into palmtops and be unified with cell phones and mp3 players (time to invest in Apple 😉 ). I’m talking ten years out, but I see this as inevitable. Keyboardless voice activated sexy (a la Apple) palmtops will make mobile computing more compelling. Location based services and video dating will make mobile dating more compelling. A couple of mobile enabler services are working on video dating right now. Your comments please.

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Comscore’s Canadian Internet Dating Rankings

Posted on September 28, 2006

Comscore_3 OPW — Sep 28 — The Canadian internet dating rankings are now in. Both Lavalife and PlentyofFish edge out further against their competition. Canoe ReseauContact and Mate1 move one spot to #3 and #4 as Spark reduces it's traffic and relegates to the #5 spot.  NETCLUB.FR and Yahoo Personals move up one spot in a similar fashion. LoveHappens reduces it's traffic and relegates itself down from #6 to #9. Match grows a little stronger and moves up into 10th spot. 

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PlentyofFish makes Arrington’s hotlist

Posted on September 21, 2006

Logo_plentyoffish_3TECHNOSIGHT — Sep 21 — Mike Arrington – the founder of the popular blog TechCrunch stated, "the best entrepreneurs never listen to anybody." 

What's Different from Web 1.0
– Slow Apps vs. _Javascript/AJAX/Flash Apps
– One-way vs. Two way
– IPO for Billions vs. Sell for Millions
– Beg for PR vs. News Spread Virally
– Recycling 1999 Ideas Isn't Stupid

Some of the Winners – Mike defines a winner as a company who sold their business: Writely, Newroo, Delicious, Weblogs, MySpace, and Skype…

Future winners include: Digg, Facebook, Youtube, Netvibes, Zoho Projects, Photobucket, PlentyofFish, Netvibes, and StumbleUpon. Facebook is probably worth $2B. PlentyofFish is Match.com but free and its a one man show. The guy running it is making $300k/month. FULL ARTICLE @ TECHNOSIGHT

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Online Personals Newspaper Partnerships

Posted on September 9, 2006

Graph_1RATE OR DATE — Sep 6 — Take a look at this Alexa graph of two sites going in different directions, plentyoffish.com vs. americansingles.com.

Unlike many industries, where market share is a costly trophy for top executives, here, share and momentum are about survival. In a recent report by Kelsey (Newspapers Should Bolster Online Alliances) senior analyst Michael Boland says, "Partnering with online players to etch out a strategy is something that we've seen work, and we  recommend that partnering with an online player is a good move." The report goes on to state that newspapers need to re-think their emphasis on offline conversions, when new technologies offer more potential for online conversions.  Here's a list of U.S.newspapers.
 

Dating Site/Network Paper Partners,
Weighted Total
eharmony.com 18.33
perfectmatch.com 14
people2people.com 13.5
fastcupid.com 7
match.com 4
americansingles.com 3.33
relationshipexchange.com 2
ahsventures.com 2
yahoopersonals.com 1
relationshipnetwork.com 1
heart2heartnetwork.com 1
900 number 1
jdate.com 0.33
n/a 31.5
SUM 100

 

Dating Site/Network Top 3 Partners,
by circulation
eharmony.com usatoday.com
latimes.com
chicgaotribune.com
people2people.com washingtonpost.com
stltoday.com
tampabay.com
perfectmatch.com philly.com
miami.com
kansascity.com
fastcupid.com sfgate.com
seattletimes.com
signonsandiego.com
match.com dallasnews.com
pe.com
fresnobee.com
americansingles.com latimes.com
chicgaotribune.com
newsday.com
relationshipexchange.com denverpost.com
buffalonews.com
ahsventures.com chron.com
mysanantonio.com
900 number nytimes.com
yahoopersonals.com boston.com
relationshipnetwork.com mcall.com
heart2heartnetwork.com jacksonville.com
jdate.com sun-sentinal.com

Almost 1/3 of newspapers have no online-personals partner. Partnerships at the parent-company-level were not as coherent as one might expect. Only Gannett stands out for their unwavering faithfulness to eHarmony, a partnership that spans over a dozen papers in the Top 100 list. Compare that to The McClatchy Company, who is primary linked with PerfectMatch, but whose portfolio companies also appear to include one-off deals with eharmony.com, match.com and americansingles.com. But at least those companies are in the game, which is more than one can say for Advance Publication. Despite having four papers in the U.S. Top 100 list (cleveland.com, nj.com, mlive.com, al.com), no online-dating partners could be found on any of their sites.

Best Integration – Boston.com / Yahoo! Personals – Yahoo provides several content sections, Boston.com has their own Personals forum, and Boston.com Personals has even held their own events and contests.

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Social Networking Advertising; Low Click Thru

Posted on August 31, 2006

ClickPOF — Aug 28 — I spent  $436 on bebo last week via google. 1,831 clicks, 1,641,390 impressions. Conversions 30 times worse then the average adsense site. I estimate 95%+ of the clicks coming from bebo where accidental, considering the click thru rate was 0.11% that isn't unreasonable. There are many forums on the internet where people complain clicks from big social networks are useless as they are pretty much all accidental. Even yahoo has come out and said myspace clicks are worthless and has banned users from using YPN ads on their msypace profiles because they don't convert at all, and yahoo didn't want to make a deal with myspace. If myspace inventory starts flooding adsense, publishers will switch to YPN by the hundreds of thousands when so much junk inventory gets tossed into the system.

The full article was originally published at POF, but is no longer available.

Mark Brooks: Anyone found the same/different?

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