NPR.ORG – July 11 – Since the EU referendum a year ago, people have started posting how they voted (Leave or Remain) on their dating profiles on Tinder, OKCupid and Match.com. M14 Industries, an app development company based in Manchester, spotted a market. Better Together Dating, or BTD, is a dating app that bills itself as "Tinder for the 48%." That's the proportion of British voters who chose Remain in last year's EU referendum. The app was online within days of last year's referendum. Along the same lines, another team is crowdfunding to create a dating app called Remainder. "We're trying to provide a little comfort for these heartbroken voters," its website says. But so far there's no app.
Category: Remainer
How Has Brexit Affected The Dating Scene
FINANCIAL TIMES – June 20 – The consequences of Britain's departure from the EU remain a hotly debated topic. For some couples it has highlighted a lack of shared values and this has in turn placed tension on their relationship. Immediately after the referendum, two heartbroken voters launched Remainder, "the dating and social app for the 48%" of the population who opted to stay in the bloc. Mark Brooks, a US-based consultant to the dating industry, says politics is one of the most important criteria used on dating site profiles and in the algorithms such services use. "When people look through profiles they review them in an 'eliminatory style'," he says. "They're looking to find reasons to not go on a date with people [and] politics is a biggie these days, bigger than before the [Trump] election for sure." Brooks says, the fact that politics has moved higher up the agenda for those seeking a match means it is viable to create "niche" dating sites based on political beliefs, like TrumpSingles.com. He also says services should be explicitly posing the question: "Do you support Trump?" to their clients.
by Sarah Gordon
See full article at Financial Times (under subscription)
Remainder, Dating App For Remain Voters, Flops
HEAT STREET – Aug 25 – Remainder, which seized worldwide press attention after the referendum result, promised to run events and launch a smartphone app, like Tinder but only for the 48% of Brits who voted to stay in the EU. However, a few weeks later, the project has seemingly failed to get anywhere. Donors on Crowdfunder.co.uk handed over £266 but have yet to see any obvious signs of progress.
Dating App For Remain Voters Wants To Launch
TELEGRAPH.CO.UK – June 29 – "Remainder" is billing itself as the "dating and social app for the 48% " – the proportion of people who voted to remain in EU. The app isn't downloadable at this stage. It is asking for donations on Crowdfunder, hoping to raise £5K to launch the app, and says it has had thousands of signups.