Category: Shaadi

Immigrants’ Children Seeking Similar Partners

Posted on May 13, 2009

Bilde WASHINGTON POST — May 13 — Although interracial marriages overall have increased, the rate of Hispanics and Asians marrying partners of other races fell from 27% to 20% for Hispanics and 42% to 33% for Asians from 1990 to 2000, according to Ohio State University sociologist Zhenchao Qian, who co-authored a study on the subject. Increasingly, singles are turning to a growing number of niche dating sites on the Internet, such as Shaadi.com and Persiansingles.com.

The full article was originally published at Nashua Telegraph, but is no longer available.

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More Young Adults Are Seeking Partners Of The Same Ethnicity

Posted on March 9, 2009

Shaadi logo
WASHINGTON POST — Mar 8 — Sociologists and demographers are just beginning to study how the children of immigrants who have flowed into the country in recent years will date and marry. Although interracial marriages overall have increased, the rate of Hispanics and Asians marrying partners of other races declined in the past two decades. The rate fell from 27 to 20% for Hispanics and 42 to 33% for Asians. Singles are turning to a growing number of niche dating sites such as Shaadi.com and Persiansingles.com. FULL ARTICLE @ WASHINGTON POST

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Shaadi Offers Matrimonial TV Reality Show

Posted on January 27, 2009

Shaadi logo
NEWSWIRE — Jan 27 — Shaadi.com, India's
largest matrimonial website ties-up with Star Plus for its new reality
matrimonial TV show. The show will trace the journey of participants
right from
the initial meeting, selection, discussion and drama, culminating into
a Big Fat Indian Wedding. FULL ARTICLE @ NEWSWIRE

Mark Brooks: This is quite simply the smartest move they have ever made. BharatMatrimony watch out.

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Matrimonial Portals

Posted on November 17, 2008

Indiawoman
KNOWLEDGE WHARTON — Nov 13 — Anupam Mittla, founder of Shaadi.com and
Murugavel Janakiraman, founder and CEO of
BharatMatrimony.com say that over the past five years, the
online matrimonial market in India, which they estimate to be currently
around US$50 million, has grown at a compounded annual growth rate of
50% to 70%. The India Online 2008 Matrimony report identifies
Janakiraman and Mittal as market leaders with nearly 70% of the market
between them in terms of the user base. The industry has a host of
small players, including those with extremely niche positioning like secondshaadi.com (for second marriages), idontwantdowry.com (for those against the practice of dowry), h1bmarriages.com (for non-resident Indians and technical professionals), positivesaathi.com
(for HIV-positive people) and so on. FULL ARTICLE @ KNOWLEDGE WHARTON

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Shaadi.com Launches Shaadi Sapphire

Posted on October 14, 2008

Shaadi_logo
INDIA PR WIRE — Oct 14 — Indian matrimonial service launched an assisted
matrimonial service called Shaadi.com Sapphire. Members can dial in
and receive the matchmaking service over the phone. Members can opt for
daily updates over
phone or email for relevant matches. In addition, Matchmaking
assistants help
members write effective profiles. The announcement of Shaadi.com
Sapphire comes close on the heels of
Shaadi.com now being available on mobile with a tie up with Vodafone
and a tie up with Dish TV for DTH. FULL ARTICLE @ INDIA PR WIRE

Mark Brooks: Indian and Chinese (Baihe.com and Zhenai.com) are
doing most of the innovating in the ‘matchmaking meets dating’
segment. Sheesh, can we even call it a niche. It hardly exists in the
USA. Match killed their VIP service, alas. Watch out for some
interesting developments in this area from "International Dating
Ventures."  😉  (Full Disclosure – International Dating Ventures is a
client of Courtland Brooks)

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Online Matrimonial Services Open New Tech Fronts

Posted on October 2, 2008

Shaadi_bharatmatrimony_loga
THE HINDUS BUSINESS LINE — Oct 2 — Shaadi.com has tied up with Dish TV and Vodafone and Bharat Matrimony with Tata Sky and Airtel. While there are only around 40m Internet users in India, the number of mobile services users and DTH subscribers is estimated at 300m and 14m respectively. "Our tie-up with Vodafone took off in August and already the service has been accessed around five million times," says Mr Vibhas Mehta, Business Head, Shaadi.com. Mr Murugavel Janakiraman, founder and CEO, Bharat Matrimony.com, says the tie-up with Tata Sky will give the company direct access to over 2m homes in addition to its existing base of over 12m members. FULL ARTICLE @ THE HINDUS BUSINESS ONLINE

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Matchmaking And Internet Dating Industry Growing

Posted on September 12, 2008

Businessoflove
CNBC — Sep 12 — The past decade has seen the matchmaking industry racking up
dollar signs across continents. Marketdata Enterprises expects the U.S.
dating services market (including solo matchmakers, dating websites,
chains and franchises) to grow at an average annual pace of 3.7%
from 2005 to 2008, with services worth $1.11 billion. It’s a bigger story in Asia. In India, the business of matchmaking
brings in roughly $300m a year, according to Anupam Mittal the
co-founder of Shaadi.com, an Indian matrimonial service. And over in
China, iResearch values the matchmaking industry at $1.3 billion a year
and fast growing. FULL ARTICLE @ CNBC

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Shaadi Partners With Vodafone

Posted on August 28, 2008

Shaadi_logo REUTERS — Aug 28 — Online matchmaking services in India have announced tie-ups with telecom service providers, enabling subscribers to view profiles of eligible partners on their mobile phones. Shaadi.com partners with Vodafone and Bharatmatrimony.com with Nokia. In a country with nearly 300m cellphone users, but where only 11m people have access to the Internet, taking matchmaking directly to customers' fingertips makes sense. FULL ARTICLE @ REUTERS

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Shaadi.com And Vodafone Team Up

Posted on August 13, 2008

Shaadi_logo
BUSINESS STANDARD — Aug 11 — Shaadi.com, one of the largest matrimonial
service provider and Vodafone Essar, launched Shaadi.com on Vodafone. This
tie-up will enable Vodafone customers in India to access Shaadi.com’s
matrimonial services on their mobile phones. FULL ARTICLE @ BUSINESS STANDARD

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Dish TV Announces Matrimonial Service

Posted on July 22, 2008

Shaadi_logo PRESS RELEASE — July 22 — Dishtv, Indian entertainment provider, will launch a new interactive service on its platform called "Shaadi Active" in collaboration with the matrimonial service provider, Shaadi.com. Through dishtv's 'Shaadi Active' service, marriage prospects and their parents will be able to search for eligible bride / groom on Shaadi.com. Shaadi.com profiles will be displayed on the TV screen and the subscriber can then choose the profile of his choice and contact him / her.

The full article was originally published at Tech Whack, but is no longer available.

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