Category: Shaadi

BharatMatrimony Files Complaint Against Google

Posted on February 4, 2012

Bharatmatrimony logoINDIA TIMES – Feb 3 – Matchmaking portal BharatMatrimony.com has filed a complaint against Google in the Competition Commission of India, citing discriminatory trade practices related to its AdWords program. The AdWords program is Google's main source of revenue, whereby it sells keywords to advertisers and displays them in the form of ads online. Google earned about 96% of its total revenues of $38 billion from ads, last year. As per sources, BharatMatrimony has filed the complaint on the issue of keywords relating to its websites being sold to rival parties such as Shaadi.com, and Jeevansaathi.com.

The full article was originally published at India Times, but is no longer available.

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Shaadi.com Launches Facebook Game Angry Brides

Posted on January 16, 2012

Shaadi angry brides logoHINDUSTAN TIMES – Jan 13 – Shaadi.com got inspired by the now-legendary game Angry Birds and launched a Facebook game called Angry Brides. They have launched the game in the effort of creating awareness and discouraging the practice of dowry in India.

by Shayon Pal
The full article was originally published at Hindustan Times, but is no longer available.

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Shaadi.com Turns 15

Posted on October 21, 2011

Shaadi logoINDIA INFOLINE – Oct 20 – Shaadi.com completes 15 years of successful matchmaking. Over the fifteen year journey, Shaadi.com started with online business at its core and extended services to various platforms such as Mobile (through Shaadi.com Blackberry app), Television (through a show called Vivah) & on DTH (through Dish TV). In the offline space, Shaadi.com launched Shaadi Centres which has a network of 100+ centers across 87 Indian cities today.

See full article at India Infoline

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The Marriages Made in Cyberspace

Posted on August 1, 2011

Indian matrimony1 THE NATIONAL – July 31 - Online matchmaking companies in India are becoming evermore popular as the population becomes increasingly engaged with the internet. In 1996, Anupam Mittal went from house to house, trying to arrange a match. Every visit that resulted in a wedding earned him a tidy commission.The marriage broker got Mr Mittal thinking: how many houses is it possible for a broker to visit each day? Was the choice of potential spouses restricted only to his limited pool of clients? That is how shaadi.com was born, some 15 years ago. The web portal – which currently has 20M users and is responsible ~ 2 million weddings so far – was last year listed among the top 20 digital brands in the country by Brand Equity and the Nielsen company. The communications company MSL Group Asia says ~10% of India's internet users have at some point accessed a matrimonial site. Two market leaders – Mr Mittal's shaadi.com and bharatmatrimony.com, founded in 1997 by Murugavel Janakiraman – together control 70% of the online matrimony market between them, according to JuxtConsult.

by Anuj Chopra
See full article at The National

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Forbes Innovation Awards Recognizes Dating Site

Posted on June 15, 2011

Shaadi logo OPW – June 16 – Apple is in top spot. Forbes recognized the top 50 most innovative companies on the planet, and one dating site was in the mix. Can you guess which one?

Actually, its not quite a dating site. A matrimonials site, to be precise. Our friends at Shaadi made the cut, as the most innovative company in the idatingsphere, on the planet. Well done! We interviewed Anupam Mittal, the CEO, in August 2009.

Here's the full Forbes Innovation Top 50. And here's Shaadi's mention at no.39. Now how on earth do they decide no.39? Who's to say that Shaadi doesn't have more impact and show more innovation than even the venerable Apple? God, I love Apple, but I love my wife more. (see comment section for retort from Irena)  - Mark Brooks  

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Shaadi.com: Best Matrimonial Site in the 2011 Reader’s Choice Awards

Posted on June 2, 2011

Shaadi logo PRESS RELEASE – July 1 – The readers of About.com nominated and then voted Shaadi.com as the best Matrimonial Web site in the 2011 About.com Reader's Choice Awards. Now in its fourth year, the About.com Readers' Choice Awards honor the best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and more, as selected by its readers.

See full article at Business Standard

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Shaadi.com Surveys Attitudes On Marriage

Posted on May 9, 2011

Shaadi logo WSJ – May 9 – Shaadi.com is out with its annual survey of its 150K members’ matrimonial attitudes. 54% of women prefer living in a “joint family” after marriage–alongside parents and siblings–whereas only 21% want to be in a “nuclear set-up.” On education, only 10% of men said they would prefer a woman more educated than them, versus 69% of women who say they want their partner to be more educated than them. Still, ~85% of men want their wife to have a job rather than be a homemaker. ~54% of men and 46% of women–said caste is not a factor in evaluating their partners.

by Amol Sharma
See full article at WSJ

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The Changing Marriage Trends In India

Posted on March 7, 2011

Shaadi logo TIMES OF INDIA – Mar 7 – Trends are changing in the great Indian wedding bazaar. Gone is the rebelliousness of the 1980s and the 1990s, when the young and carefree defied parents to follow their heart to the altar. In the last few years, eligible youngsters and their families are not at loggerheads over weddings any more, said Anupam Mittal, CEO of Shaadi.com. Mittal founded the matrimonial site in 1996. The site currently has 20M users, of which 70% are Indians based in the country. The site claims 1.3M success stories, and is used by 65% men and 35% women. "Compatibility has become more important." Mittal said.

The full article was originally published at Times of India, but is no longer available.

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Shaadi #39 On The Top 50 Most Innovative Companies

Posted on February 21, 2011
Shaadi logo FAST COMPANY- Feb 20 - This is a list full of surprises, even though No. 1 pick is no surprise at all. Apple itself was once written off; but the company restored innovation to its proper place, and as you'll see when you open the gatefold to the right, our entire economy has benefited as a result. Shaadi dating site is #39. 

Rank     Name    

01 /     APPLE
02 /     TWITTER
03 /     FACEBOOK
…
05 /     GROUPON
06 /     GOOGLE
…
09 /     ZYNGA
…
15 /     FOURSQUARE    
…
22 /     EBAY    
…
24 /     LINKEDIN   
…
26 /     YANDEX    
…
37/      MICROSOFT
…
39 /     SHAADI.COM 
…
44/      PANDORA    
…
FULL ARTICLE & LIST @ FAST COMPANY

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Online Dating Getting Popular In UAE

Posted on November 3, 2010

Match made in cyberspace GULF TODAY – Nov 3 – A large number of expatriates in the UAE are turning to online dating sites such as shaadi.com. Shaadi started up in Mumbai, India in 1997 and now has 80K members from UAE. members. Vinesh Venugopal Nair has been working as the manager in the UAE for the company since 2005. Nair pointed out that the UAE is a cosmopolitan city with people from almost all nationalities residing here. “The majority of the local expatriate population belongs to India, Pakistan, Sri Lanka and Bangladesh. 38 % of members are Muslims.

The full article was originally published at Gulf Today, but is no longer available.

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