Category: S’More
Matchmaking Gets a Modern Upgrade With Tawkify’s Acquisition of S’More
PAPERMAG – Adam Cohen Aslatei, the founder and CEO of the "anti-superficial" dating app, S'More, believes the future of dating lays in the hands of matchmakers. After working and advising for various dating companies like The Meet Group, Raya, Zoosk, Bumble, Perry Street and more, Aslatei concludes that "dating apps are just not designed to work for you." Kellie Ammerman, the CEO of the matchmaking company Tawkify, is equally dubious of the gamification of these dating apps. She explains that the "addiction-driven design prioritizes quantity over quality. Tawkify recently acquired S'More. Ammerman is pushing beyond the company's foundation of matchmaking to expand into a more holistic suite of relationship wellness, coaching and post match services. Tawkify has over 1M singles in its network and a track record of ~200K successful matches.
Tawkify Acquires S’More
TECH CRUNCH – Matchmaking service provider Tawkify has acquired S'More, an "anti-superficial" dating app that had experimented with blurred profile photos and blurred video chats in an attempt to get people to get to know one another without the focus on physical appearance. With the acquisition, S'More is sunsetting its app, and founder Adam Cohen Aslatei will instead join the Tawkify team to lead the launch of its first-ever mobile product. Deal terms were not disclosed, but S'More had raised $3.2M in seed funding, according to Crunchbase. Set to launch in mid-2023, Tawkify's new app will offer users access to its matchmaking service, new relationship wellness services, as well as "multimedia features, sharable and exclusive content," said Cohen Aslatei. As of the time of the acquisition, S'More claimed to have ~450K users.
by Lauren Forristal
See full article at Tech Crunch
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This post also appears on InternetDatingInvestments.com
Jigsaw Dating Filed a Lawsuit Against S’More for Patent Infringement
LINKEDIN – S'More recently modified their app to obscure each profile picture with wedge-shaped pieces and incrementally remove those pieces as users exchange messages, just like with the Jigsaw App. Jigsaw has been awarded two patents that cover its dating app, and has a third patent app that is currently pending. S'More partialy infringes U.S. Patent No. 11,483,276. Copy of the lawsuit.
The Rise of Blind Dating Apps
THE GUARDIAN – More and more online daters are choosing to start conversations without vetting each other's profile pictures. Blindlee is a blind dating app that hosts three-minute blurred video calls between users who match each other's criteria. In-app popups offer ice-breaker prompts and, as time goes on, the option to gradually unblur the video image. After three minutes, the app asks participants if they want to continue the conversation – if they both say yes, only then will it create a match and conversation can continue. The app launched in 2019 but experienced a boom during the pandemic. S'More is another relative newcomer to the online dating market, where users' photos are obscured until 15 messages have been sent back and forth. "70% of the conversations continue after photos have been revealed," says S'More's CEO, Adam Cohen-Aslatei. The app launched in June 2020 in the US, where it has 400K users and is the country's fastest growing dating product. A UK launch is imminent. Tinder also added a "Fast Chat: Blind Date" feature this year.
by Leah Harper
See full article at The Guardian
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Adam Cohen-Aslatei (S’More) – Community as the Evolution of Dating
LTR – Adam has spent 8 years of his career working with leading dating companies. First, he worked with The Meet Group, then after some time in consulting, he joined Magic Lab as the MD of Chappy. Then he started S'More.
Adam found that, although singles have been swiping for 10+ years, 81% of them have not found long-term relationship success on "swipe apps." The evolution of dating is the transition from transactional dating which is focused on profiles to communities where there are much more organic ways to discover someone new. He mentioned that S'More is the first social network for singles powered by content.
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The June LTR was kindly sponsored by RealMe, vPaaS by Meet Group, FaceTec, OneRep, and Courtland Brooks
S’More Partners With MoEngage to Scale App Activity
PR NEWSWIRE – S'More, the anti-superficial dating app that connects singles based on content instead of looks, has tapped insights-led customer engagement platform MoEngage to provide hyper-personalized experiences across mobile channels such as push notifications and in-app campaigns. Launched in 2020, S'More (founded by a former managing director from Bumble) doesn't ask singles to swipe based on a photo. Instead, the app has ushered in 3D profiles that include voice and music with a slow photo reveal mechanic. The more users chat, the more photos are revealed. MoEngage is an insights-led customer engagement platform trusted by ~1000 global consumer brands such as Ally Financial, McAfee, Flipkart, Nestle, T-Mobile, Travelodge, and more.
S’More Launches “3D Profiles”
S’More Is Using AWS Rekognition
GRITDAILY – S'More, the anti-superficial dating app founded by former Magic Labs executive Adam Cohen-Aslatei, is using advanced Amazon Web Services (AWS) cloud services to build a safe and secure dating app. S'More is among the first U.S. dating apps to use Amazon Rekognition, a deep learning-based image and video analysis service, to protect daters from fake profiles and remove banned content. S'More has ~300K users only 18 months out of beta. Its interface hides a user's profile image, only to slowly reveal it after steady back-and-forth conversation between both parties. S'More also has raised ~$3M in funding.
S’More, New Anti-Superficial Dating App
FOX10.TV – July 7 – Founder and CEO Adam Cohen-Aslatei describes his app S'More as the world's first anti-superficial dating app that puts character and personality first. The term S'More, referring to daters looking for more than a pretty face, something a little more substantial. Cohen-Aslatei explains S'More is different from other dating apps in the marketplace. "On S'More you get to hear a person's voice and interact with them before you dismiss them, before you make a judgement on someone based on a headshot." S'More verifies its users' profiles to reduce instances of catfishing and other bad-faith actions, gives users a behavior score to encourage positive activity, and they are integrating with Amazon's new AI "Recognition" technology to further protect its community. Moreover, the team recently launched S'MoreTV, a celebrity video service that connects daters based on similar content interests.