NBCDFW – Nov 13 – “Dallas is S’More‘s sixth active city in the U.S.,” said Adam Cohen Aslatei, CEO of S’More. S’More is a new relationships app that’s about getting to know a person before seeing a profile picture.
Category: S’More
Adam Cohen-Aslatei – Promoting Anti-superficiality in Dating
LTR – Nov 2 – The proliferation of swiping has led to lower user satisfaction and created a significant burden of effort to find even a single date. Cohen-Aslatei believes that the industry should adopt an anti-superficiality approach to improve user engagement and success. Adam Cohen-Aslatei delivers an engaging discussion in the latest video in the LTR conference series.
To read the full transcript, click here: LTR Webinar – Adam Cohen-Aslatei Transcript
LTR stands for Love, Technology, Relationships and the online conference covers the Internet dating and Online Social Communities space. It is for members of IDEA and OSCA.
The September LTR was kindly sponsored by RealMe & vPaaS by The Meet Group.
Q&A With S’More’s Founder About Shaking up the Online Dating Industry
MEDIUM – Oct 1 – Adam Cohen-Aslatei is the Founder and CEO of S'More, the new relationships app that's about getting to know a person before seeing a profile picture. He is the former Managing Director of Chappy, Bumble's gay dating app. He spent 5 years at The Meet Group (MeetMe, Skout, Tagged, Hi5, Lovoo, and Growlr), and has consulted for companies including Spark Networks (Zoosk, JDate, Christian Mingle).
Q: What led you to this particular career path?
A: I've always been drawn to the idea of connecting people, and actually created my very first dating program, Harvard Speed Dating, back in grad school. Every big dating app that I know focuses on images first. That's why S'More was born. S'More focuses on the whole person and elevates the standard of online dating. The app is designed to prioritize getting to know a person before deciding if you like them and before you even see them. The more you engage and chat with a person, the more their profile photos unblur and the more their private content unlocks.
Q: We all need a little help along the journey. Who have been some of your mentors?
A: People like Dimitri Volkov from dating.com who is S'More's early investor, Geoff Cook from The Meet Group and Whitney Wolfe from Bumble…disruptors who had vision and built companies from the ground up. My greatest mentors are also my industry peers, such as Daniel Gendelman founder of Raya, Dan Kurani founder of Friended, and Amanda Bradford founder of The League.
Q: Can you share the best advice you've gotten along your journey?
A: Whatever happens, "never, never stop", surround yourself with the brightest people and celebrate the small wins.
Q: Being disruptive is usually a positive adjective. But is disrupting always good?
A: I would say that good or bad, disruption is rarely easy. Our industry has not seen a major disruptive force for over 8 years.
Q: How are you going to shake things up next?
A: Our hope is that some of the largest players adopt some of our industry-first features and approaches to make dating just a little less superficial and more effective. These include removing race filtering, 100% of profiles verified on dating apps to prevent catfishing. S'More is not just for dates. We are a relationship app. We are continually adding more community features into the app so there are more indirect ways to meet someone special whether via a newsfeed, chatroom, or mini trivia game.
A Look Inside Dating App S’More
THINKNUM MEDIA – Sep 12 – S'More is calling itself "the first anti-superficial relationship app." When dating app executive Adam Cohen Aslatei left Bumble, he was jaded by the superficial nature of the online dating culture he helped create. That's why he launched S'More. According to the app's numbers, in the last six months the app has gained ~70K users with 3 times more daily active users since the beginning of the pandemic. On S'More, users swipe right or left on personality traits before selfies. Users can't see photos until both parties have engaged in conversation on the app. This appeals to women more than men. 59% of their users are women.
Reality Tea Partners With S’More for Interviews With Stars
REALITY TEA – July 7 – Dating app S'More has recently started a weekly show called S'More Live Happy Hour, which includes interviews with celebs and reality stars dishing on dating stories, playing hilarious games, and spilling some tea. Reality Tea will cover the recently published and upcoming episodes. So far, S'More has talked with Sutton Stracke from Real Housewives of Beverly Hills, Love is Blind cast member Kelly Chase, Summer House star Carl Radke, Below Deck alum Ashton Pienaar, Real Housewives of New York alum Barbara Kavovit, former RHOBH cast member Eden Sassoon, Big Brother alum Rachel Reilly, and more.
Dating App S’More Adds Blurred Video Calling and Launches in LA
TECH CRUNCH – July 3 – S'More, whose name is short for "something more", launched last fall and has supposedly attracted ~50K users. The dating app has recently launched a video calling feature. The video is blurred for the first two minutes, which means users have got to start an interesting conversation before they can see who they're talking to. S'More has also expanded geographically, launching last week in Los Angeles.
Dating Apps Pivot to Video
WALL STREET JOURNAL – July 1 – With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.
Dating App S’More Fosters Deep Relationships Amid Pandemic
V MAGAZINE – May 4 – Statistics show that online daters will be looking for long-term relationships once social distancing orders are lifted. S'More conducted a COVID-19, and according to their findings, 58% of online daters surveyed reported that they plan to be more cautious when dating and screen their dates to a greater degree than before the pandemic. 49% say they will go on fewer dates and meet fewer people. 42% are looking for something more serious than they were before, increasing to 48% when looking at millennials.
S’More Partners With HopeLine
Coronavirus Makes Dating a Lot More Complicated
WALL STREET JOURNAL – Mar 23 – Trying to build a relationship while reducing human contact during the coronavirus pandemic is tricky. New York City Mayor Bill de Blasio weighed in to give dating advice earlier this month. "If you're sick, don't go on a date. If the date is sick, don't go on the date," he said. As far as kissing at the end of a date, he called it "wise" to abstain. That was then. Now, much of the country has been ordered to stay inside their homes, and most Americans have cut off in-person contact. This leaves little room for romance. But human nature dictates: the longer people are isolated, the more they crave companionship. "People don't want to feel alone, and they've already watched everything on Netflix," said Adam Cohen-Aslatei, CEO of dating app S'More. The average number of daily users of S'More increased 28% the third week of March and the length of conversations has doubled. Say Allo saw a 350% increase in video-date sessions in the early weeks of March.