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Category: Tawkify

Daters Are More Open to Unemployed Partners, Tawkify Survey Finds

Posted on December 19, 2025
A man in a suit sitting on the sidewalk, looking concerned, with a cardboard sign that says 'Looking for a job' next to him.

FAST COMPANY – A new Tawkify survey of ~1K U.S. adults shows daters in 2025 are far more flexible about unemployment: only 29% see joblessness as a red flag, and just 42% consider living with parents a deal-breaker. Most employed singles (75%) are open to dating someone unemployed if they have a side hustle or personal project. But unemployment still reshapes dating behavior: only one in three jobless singles actively look for a partner, many stop dating or switch to cheaper dates, and 65% cite financial strain as the biggest barrier. Confidence also drops, with 62% feeling less desirable and 52% anxious about disclosing unemployment.

See full article at Fast Company

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Tawkify Launches Arrows.com, a No-Swipe Dating Platform Focused on Real Connection

Posted on November 12, 2025
Arrows.com logo

PRNEWSWIRE – Tawkify, a U.S. matchmaking company, has introduced Arrows.com, a new dating platform aimed at reducing digital dating fatigue. Instead of profiles and swiping, Arrows connects users through short, prearranged video dates after a brief compatibility questionnaire. The platform manages all scheduling and vetting, focusing on efficiency and real-time interaction rather than extended messaging.

See full article at PRNewswire

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Tawkify Uncovers Summer 2025 Dating Trends

Posted on August 6, 2025

Tawkify logoPR NEWSWIRE – Tawkify's Summer 2025 Dating Trends Report shows singles are prioritizing deeper, more intentional connections. Activity-based dates like park walks and museum visits are rising, and 64% are willing to travel for the right match. Interest in fitness and authenticity is growing, while divorced daters are approaching relationships with clear priorities. Among those 40+, use of dating apps is declining, reflecting a shift toward human-led matchmaking.

See full article at PR Newswire

Curated by the Courtland Brooks team

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Museums the New Bars, According to Tawkify

Posted on April 29, 2025

Tawkify logo
BUSINESS TRAVELER – Tawkify is moving away from alcohol-centered meetups toward curated, sober activity dates like museum visits and café outings. According to Tawkify's internal data:

  • Activity dates lead to a 1.25× higher chance of securing a second date.
  • Boomers see a 22% increase in match success when choosing an activity over a bar.
  • Gen Z daters are twice as likely to find match success at cafés or restaurants rather than bars.
  • Millennials have the highest first-date success when opting for indoor activities like museum visits.

by Sam Rainsbury
See full article at Business Traveler

See the top news on Tawkify

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Study Reveals Both Men and Women Prefer Younger Partners, Defying Dating Stereotypes

Posted on January 31, 2025
A couple clinking glasses of red wine, smiling at each other in a cozy setting.

ZME SCIENCE – A study by Paul Eastwick at UC Davis, analyzing 4,500 blind dates from matchmaking service Tawkify, found that both men and women prefer younger partners, challenging traditional dating norms. While women typically say they prefer older partners, their actual attraction leaned toward younger men. Published in the Proceedings of the National Academy of Sciences, the study suggests real-life attraction differs from stated preferences.

by Tibi Puiu
See full article at ZME Science

See the top news on Tawkify

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Tawkify Appoints New CEO

Posted on January 28, 2025

Tawkify logoOPW – The CEO of Tawkify is departing in February. Kellie Ammerman was CEO for 2 1/2 years and President for 3 1/2 years before that. She ran the company from her home in Stockholm for the last few years. The new CEO is Christopher Kumar, who has been Chief of Staff for the last 2 years. Tawkify is a leading American matchmaking firm, which was started by Kenneth Shaw in 2012 (with a little help from E.Jean Carroll).

See the top news on Tawkify

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Tawkify Offers a Personalized Matchmaking Service for App-Weary Singles

Posted on September 10, 2024

Tawkify logoHEARST – Tawkify is a matchmaking service, not a traditional dating app, that pairs users with a personal matchmaker. Unlike app-based platforms, Tawkify provides human touch by having matchmakers get to know users, find compatible matches, and even plan dates. The service focuses on long-term relationships, vetting users through background checks and identity verification, ensuring a serious dating pool. Tawkify claims an 80% success rate within 12 matches, with membership starting at $4,900. It's designed for those tired of swiping and seeking a more curated, personalized approach to dating.

by Miles Walls
See full article at SF Gate

See the top news on Tawkify

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“Chemistry Connection” With Adam Cohen Aslatei Now Streaming on Amazon Live

Posted on June 27, 2024

Chemistry ConnectionLINKEDIN – Adam Cohen Aslatei, CEO and Co-Founder of S'More, has premiered a new show on Amazon Live called "Chemistry Connection," focusing on dating and relationships. The show features insightful discussions with special guests, offering viewers valuable advice and perspectives. S'More, known for its "anti-superficial" approach to dating with blurred profile photos and video chats, was acquired by matchmaking service Tawkify last year. Check out the first three episodes and tune in for the next one about matchmaking.

See full article at LinkedIn

See the top news on Tawkify
See the top news on S'More

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Gen Z Is Ditching Dating Apps for Old-fashioned Matchmaking

Posted on May 21, 2024

Tawkify logoNEW YORK POST – Matchmaking services are seeing a surge of Gen Z singles signing up for their events after ditching dating apps. "Matchmaking has never been more popular," said Adam Cohen-Aslatei, director of Tawkify matchmaking service. He said that "business has never been stronger" in their 12 years of matchmaking and the company had the busiest January they'd ever had this year. Three Day Rule, another matchmaking company, said that it's had nearly 50 clients who are 27 or younger in the past year – around five times its usual annual roster of the same demographic. A study from Forbes Health found that 78% of respondents reported feeling fatigued by dating apps, especially those who've likely spent most of their dating life online. Gen Z (79%) and Millennials (80%) had the highest percentage of those reporting feelings of fatigue.

by Adriana Diaz
See full article at New York Post

See the top news on Tawkify
See the top news on Three Day Rule

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Philadelphia’s Fresh Approach to Dating: Combining Tech and Traditional Events

Posted on December 4, 2023

Date Him PhillyCBS NEWS – Michal Naisteter, a matchmaker, and Dara Rahill of Tawkify have joined forces in Philadelphia to create dating events that blend technology with traditional dating. These events, held monthly in trendy venues, require attendees to buy tickets in pairs and bring a guest of the opposite gender, enhancing safety and ensuring a balanced gender ratio. The format includes icebreakers and free headshots, focusing on natural and authentic interactions. The gatherings are designed not just for romantic connections but also for fostering friendships and broader social interactions.

by Ashley Harder
See full article at CBS News

See all posts on Tawkify

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