PR WEB — May 27 — Paul Falzone, a matchmaker with more than 30 years of experience and CEO of dating service The Right One/Together Dating, believes that everyone has a soul mate out there waiting to be discovered. He is promoting his "Love is Everywhere" campaign. Monthly, Falzone will issue tips on where the best places to meet singles are for that particular time of year. The Right One/Together Dating do it the old-fashioned way: one-to-one interviews, caring guidance and a focus on compatibility. "The average initial length of time we spend with a client can be as much as three hours," says Falzone, adding that the process includes being interviewed by a matchmaker, getting personal matches based on extensive research and even running background checks on prospective dates to improve the safety factor. FULL ARTICLE @ PR WEB
Category: TheRightOne
LoveAccess.com Renamed to eLove.com
PR INSIDE — May 5 — The Right One and Together Dating, a traditional dating service expands into the online industry to offer a new level of service to singles. "We wanted to expand online, so we searched for a service we could purchase that would fit the safety demands of our clients,"said Paul Falzone, CEO. The company purchased LoveAccess and renamed it eLove. Mark Brooks, analyst and consultant to the online dating industry and editor of Online Personals Watch, commented, "LoveAccess.com has been an innovative dating service. eLove.com is a top tier domain name, and will help the service the branding traction it deserves at it moves towards competing directly with the likes of eHarmony."
The full article was originally published at PR Inside, but is no longer available.
Mark Brooks: Disclosure – The Right One and Together Dating, along with LoveAccess/eLove.com are working with the Courtland Brooks team.
The Right One/Together Dating Acquires Love Access
PRESS RELEASE — May 1 — Two dating service leaders are marrying. The Right One and Together Dating, a traditional, brick and mortar matchmaking company with 60 locations in the USA, has acquired the internet dating site LoveAccess.com. Every member of the site will receive a phone call to confirm both their single status and the facts presented in their profiles. A VIP membership will also allow for certifications of the memberships, so that potential dates know they have been cleared with background checks. Mark Brooks, analyst and consultant to the online dating industry and editor of Online Personals Watch, commented, "Match tried matchmaking, now the matchmakers are responding. The matchmakers at The Right One / Together Dating have the real world experience, and Nelson Rodriguez and the team at LoveAccess.com have the online marketing savvy to meld this combination of companies into a highly effective marketing powerhouse."
The full article was originally published at 1888 Press Release, but is no longer available.
Matchmaker Marks 25-Year Milestone
PRESS RELEASE — Feb 12 — The Right One dating service's matchmaker, Brenan McGarrigle is celebrating her silver anniversary with the company – on Valentine's Day. With approximately 600 marriages to her credit, Ms. McGarrigle has been introducing compatible singles to each other and launching great relationships for 25 years. Now catering to more than 300,000 members at over 60 locations throughout North America, The Right One and Together Dating are the largest brick and mortar dating services in the industry. FULL ARTICLE @ PR.COM
Valentine’s Day Crash Course
PR NEWSWIRE — Jan 29 — Valentine's Day is fast approaching. Paul A. Falzone, CEO of The Right One and Together Dating, offers advice for how to find Valentine's Day bliss.
– Join a singles group.
– Tell all of your friends and family you are interested in meeting someone.
– Post a profile on an online dating site.
– Get out.
– Have a singles party.
– Smile.
"Love is just around the corner, but you have to be ready for it. But it won't happen in a closet. You have to be out in the world," said Falzone.
The full article was originally published at PR Newswire, but is no longer available.
TheRightOne Using Online Lead Generation
INC — Dec 23 — To compete with larger players such as Match.com and eHarmony, Paul A. Falzone, CEO of The Right One and Together Dating, partners with an online marketing firms that specialize in rounding up sales leads. Online lead generation companies produced $1.3 billion in revenue in 2006, almost doubling sales from the previous year, according to the Interactive Advertising Bureau. "The backbone of our marketing efforts used to be direct mail. A lead used to cost us $250. We now pay a tenth of that for leads that are generated online. It has helped our revenue grow more than 130 % in the past three years", Falzone said. FULL ARTICLE @ INC
Mark Brooks: The Right One/Together Dating buys leads from internet dating companies. Please email, or call me at 212-444-1636 if you would like to set up a lead generation arrangement. (Disclosure: TRO/TD is a client of Courtland Brooks.)
Office Holiday Parties Hold Peril
NBC 11 — Dec 4 — According to a holiday party survey by Vault.com, 15% of employees have either been disciplined or fired because of their actions at a holiday party, while 18% are getting romantic during such events. ~41 % of employees would flirt back if a co-worker hit on them, according to Tickle.com, an online polling organization, only 3% said they would slap the colleague. One of the tips how to survive the office holiday party is to bring a date. Paul A. Falzone, CEO of eLove and The Right One, said his company gets lots of calls from people looking to find a match around this time of year, and many are motivated by their company's holiday party.
The full article was originally published at NBC 11, but is no longer available.
Paul Falzone Appointed to Board Of Professional Matchmakers
OPEN PRESS — Nov 22 — Paul A. Falzone, CEO of The Right One, Together Dating and eLove has been appointed to the Matchmaking Institute's Board of Professional and Certified Matchmakers. The Matchmaking Institute is a school of matchmaking and relationship sciences and was founded in 2003. The Right One / Together Dating (300,000+ members at 60+ U.S. locations) is the largest brick and mortar dating service in the industry along with elove.com, their online hybrid.
The full article was originally published at Open Press, but is no longer available.
Mark Brooks: The Matchmaking Institute trains and certifies matchmakers. The board will help set standards for the brick and mortar matchmaking industry.
Matchmaking Service – Great Date Now
THE JOURNAL NEWS — Oct 28 — The U.S. online dating market made $649 million in 2006. The number of Internet users who browsed dating sites dropped for the 3rd time in 4 years, according to Jupiter Research. Each Great Date Now office has a matchmaker, who spends an hour getting to know the client, and follows up with conversations after each date. Matchmakers do background checks. The founder met his wife on Match.com after spending hours online every night and a year dating women who didn't quite match their profiles. Great Date Now has nine locations in New York, Connecticut and New Jersey. Brings in $200,000+ a month, and spends $100k-$150k a month on advertising.
Mark Brooks: The initial sales interview at matchmaking services typically lasts an hour. In that time they interview, sell and close the client candidates. A key differentiator for matchmaking services such as The Right One is that they reduce the number of surprises at first dates by authenticating people's looks, identities, marital status, and clean crimial record. How is your internet dating service helping singles reduce the 'surprise factor'?
Matchmaking Is On An Upswing
THE NEW YORK TIMES — Sep 30 — People burnt out by the lies and lack of privacy found on dating sites are turning to one of this country’s 1,600 matchmakers who prescreen potential matches and focus on long-term compatibility rather than short-term chemistry. Mark Brooks of Online Personals Watch has pointed out that the problem for matchmakers has always been casting a wide enough net; for online sites the problem has been narrowing the pool. He advised both to find common ground. The latest crop of hybrids (online dating sites that offer matchmaking services) seems to suggest some are doing just that. Elove.com, one of the larger New York-area hybrid offerings, is an Internet service that gives each participant a 90-minute in-person interview, and then follows up with criminal background and marital status checks. Once approved, photographs and videos are taken and posted by the matchmaking service. Subscribers are then given a password to search elove’s database. FULL ARTICLE @ THE NEW YORK TIMES