Category: Tinder

Match Group Survey Finds 89% of Indian Gen Z Want Long-Term Relationships

Posted on September 24, 2026
Match Group’s Human Connection Survey

ADGULLY – Match Group’s Human Connection Survey found that 85% of Indian singles want a long-term relationship, rising to 89% among Gen Z. However, 35% often feel lonely, and 58% feel connected online but lonely in real life. Anukool Kumar, Match Group’s head of India and the Middle East, said Tinder is responding with more personalised recommendations, richer profiles, Double Date, Events, and mandatory Face Check for new users in India. AI will be used for matching, profile support, and detecting fake accounts, but not to write messages or decide whom users should date.

See full article at AdGully

Tinder Overhauls Product and Doubles Development Speed

Posted on September 23, 2026
Tinder logo

MATCH GROUP – Tinder has overhauled much of its product over the past 18 months, including profiles, recommendations, matching, and chat. The company said bots and bad actors have fallen by more than 60%, while engineering teams are releasing updates twice as fast as a year ago. More than 90% of new code is generated using AI and then reviewed by engineers. Tinder is now focusing on faster recommendations, improved post-match conversations, and social features including Double Date and Events.

See full article at Match Group Website

Video: Interview With Match Group CEO, Spencer Rascoff

Posted on September 21, 2026
Match Group

FAST COMPANY – Match Group CEO Spencer Rascoff discussed the company’s turnaround plans in an interview with Fast Company. He said Match’s brands previously managed their own advertising, but the company has now brought those teams together. A single team manages ~$600M in annual ad spending across ~20+ brands. Match is also combining parts of the technology used by its apps, making it easier to introduce the same features across several products. Rascoff said ~60% of Tinder and Hinge users are under 28. Tinder is trying to appeal to these users with Double Date, group matching and in-person events. Double Date is used by ~25% of Gen Z users in the US and close to 50% in some European markets. Match has also adjusted its recommendation systems to prioritise conversations with at least six exchanges, which it calls “sparks.” Rascoff said AI can help with safety, matching and communication advice, but should not write messages or speak on behalf of users.

See full article at Fast Company

Tinder and Wonder Ventures to Kick Off LA Tech Week

Posted on September 18, 2026
Tinder and Wonder Ventures to Kick Off LA Tech Week

LINKEDIN – Tinder CEO Spencer Rascoff announced that Tinder and Wonder Ventures will host a networking event to kick off LA Tech Week. The event will bring together founders, operators, and investors at The Penmar in Venice on October 12. It is being hosted alongside tech-focused law firm Fenwick & West and fintech company Ramp.

See full article at LinkedIn

Tinder Rebrands to Appeal to Gen Z

Posted on September 17, 2026
Comparison of the Tinder logo design before and after rebrand

GMK – Tinder introduced its first major rebrand in nearly a decade, working with design agency Porto Rocha. The update includes a sharper flame logo, an uppercase wordmark, new typography, and a broader colour palette. Tinder also created “T,” a fictional dating columnist, and introduced messaging such as “Happily TBD,” which presents dating as open-ended rather than necessarily leading to marriage. The rebrand is aimed mainly at Gen Z as Tinder deals with declining paying subscribers and growing dating-app fatigue.

See full article at GMK

Tinder Says AI Generates Over 90% of New Code

Posted on September 6, 2026
Tinder logo

TRADINGVIEW – Tinder says its engineering team is releasing products twice as fast as it was a year ago. More than 90% of new code is AI-generated, with every submission reviewed by two engineers. The company has also reduced bots and bad actors by more than 60%. Tinder is updating its recommendation system to respond to changes in user behaviour within seconds, instead of taking up to four hours.

See full article at TradingView

Tinder Expands Face Checks to Existing Users

Posted on September 4, 2026
Tinder logo

WIRED – Tinder is rolling out Face Check to existing users in the US and UK after making it mandatory for new users in October 2025. The company said fake accounts, scams and spam made up 98% of its moderation actions last year. Tinder is also testing optional iris verification through World ID. Security experts say these checks still cannot confirm that someone is trustworthy.

See full article at Wired

Tinder Launches Double Date Island Reality Series on TikTok

Posted on August 19, 2026
Tinder Double Date Island

LINKEDIN – Tinder has launched Double Date Island, its first TikTok reality series, in partnership with TikTok and ITV Studios. The show is based on Tinder’s Double Date feature, which allows friends to match as pairs. It features 32 best-friend pairs from eight countries competing in a villa in Portugal. Their double dates are rated, with one pair from each country advancing to the Global Final. New episodes will be released daily on TikTok.

See full article at LinkedIn

Dating Apps Rework Core Features as Users Lose Interest

Posted on August 17, 2026
Tinder Chemistry

THE GUARDIAN – Bumble has removed its requirement for women to initiate conversations and is preparing to replace swiping. The company is developing an AI matchmaking assistant called Bee, while Tinder is testing its AI-powered Chemistry system and Grindr is becoming an “AI-first” platform. Startups including Fate are also replacing profile browsing with AI-led matching. Researchers argue that AI may not address users’ underlying concerns about poor matches, monetization practices, privacy and the growing use of AI communication. They suggest that better moderation, clearer policies and greater user control could be more effective than adding AI to the existing dating-app model.

See full article at The Guardian

Dating Apps Shift From Swiping to Curated Matches and Events

Posted on August 17, 2026
Tinder Events

FORTUNE – Dating apps are rethinking swiping as declining user numbers and frustration among Gen Z put pressure on the established model. Match Group’s paying users fell 6% to 13.3M, Tinder’s MAU dropped 7%, and Bumble’s paying users declined 16.4% to 3.2M. Researchers argue that swiping keeps users engaged but often produces burnout, unanswered messages, and conversations that never become dates. Companies are therefore focusing on fewer, more relevant matches and offline experiences. Bumble is testing Plans, an app for curated events, while Tinder expects to expand its Events feature from 10 cities to 75 by the end of 2026. Tinder said 71% of eligible users aged 18 to 24 used Events during its LA pilot, with more than half returning the following week.

See full article at Fortune