Category: Tinder

Match Group CEO Spencer Rascoff Discusses Tinder’s Turnaround Strategy

Posted on July 14, 2026
Match Group CEO Spencer Rascoff

LINKEDIN – In a CNBC interview, Match Group CEO Spencer Rascoff said Tinder remains the number one dating app in 166 countries and is too important to the company’s revenue and profitability not to return to growth. He said Tinder’s key metrics were previously declining by ~10% and more YOY, but that has improved to ~5-6%. Monthly active user declines have also narrowed from ~12% to 6-7%, although he said the turnaround is still in progress. He said Match Group’s focus is on reducing the pressure of online dating for Gen Z, citing Tinder’s Double Date feature, which is now used by about a quarter of its Gen Z users. Rascoff added that Tinder already monetizes well, and that Match Group continues to return its cash flow to shareholders through dividends and share buybacks.

Watch the interview here

South Korea Dating Market: Growth Driven by Rising Singles and App Adoption

Posted on July 1, 2026
South Korea dating market

DAXUE CONSULTING – South Korea’s online dating market is growing despite declining marriage rates and low fertility (0.75 births per woman in 2024). The market reached $264M in 2024 and is projected to grow at a 7.5% CAGR through 2035. Singlehood has risen sharply, with unmarried women aged 30-34 increasing from 1.4% in 1970 to 30% by 2010. Surveys show 29% of men cite lack of opportunities as the main reason for being single, while 28% of women cite high standards and 23% lack of opportunities. Local apps like Noon Date succeed by offering curated matches (e.g., four per day) to improve quality, while Tinder has grown by repositioning as a social and friendship-focused app.

See full article at Daxue Consulting

Tinder and TikTok Launch Double Date Island

Posted on June 23, 2026
Tinder Double Date Island

ITV – Tinder and TikTok have partnered to launch Double Date Island, a reality dating series inspired by Tinder’s Double Date feature. The show will bring together pairs of single friends from countries including the US, Brazil, Australia, the UK, France, Spain, Italy, and Germany for a dating experience in Portugal. The series will debut on TikTok this summer.

See full article at ITV

Match Group’s Face Check Earns Fast Company 2026 World Changing Idea Recognition

Posted on June 18, 2026
Tinder Face Check

LINKEDIN – Match Group’s Face Check has been recognized by Fast Company as a 2026 World Changing Idea. The technology is designed to verify that users are who they claim to be and to prevent previously banned bad actors from returning to apps across the company’s portfolio, including Tinder, Hinge, and Match. According to Match Group, Face Check has contributed to a more than 60% reduction in views of profiles later identified as bad actors and an approximately 40% decrease in fraud-related reports. The recognition highlights the growing importance of identity verification and trust and safety initiatives as dating platforms work to create safer environments for meeting new people online.

See full article at LinkedIn

Tinder Names Former Duolingo PR Director Monica Earle as Global Head of Communications

Posted on June 11, 2026
Tinder Monica Earle

PRWEEK – Tinder has appointed Monica Earle as its new Global Head of Communications. Earle joined from Duolingo, where she served as Director of PR and Communications. Reporting to Tinder CMO Melissa Hobley, she will oversee global communications, including product and technology storytelling, executive visibility, and brand narrative.

See full article at PRWeek

Tinder Hosts One of Its First Offline Dating Events With Pickleball Meetup

Posted on May 20, 2026
pickleball

BLOOMBERG – Tinder is expanding into offline social events as part of a broader redesign of the platform. The company recently launched live events in Los Angeles, including pickleball meetups, aimed at helping users connect in person. Tinder is also introducing group dating features and AI-powered updates as it shifts toward more interactive and real-world dating experiences.

See full article at Bloomberg

Tinder Canada Launches Astrology-Themed Creator Campaign

Posted on May 18, 2026
Close-up of a smartphone displaying the Tinder Astrology feature, featuring a profile view of two users, with astrological insights highlighting their signs, Pisces and Cancer, and assessments of their compatibility.

NETINFLUENCER – Tinder Canada launched a spring campaign called “It Starts With a Sign” to promote its new Astrology Mode feature, which allows users to display zodiac signs and compatibility information on profiles. According to Tinder, the campaign generated ~770K influencer impressions and ~24K engagements across organic content. 

See full article at NetInfluencer

Shared-Interest Platforms Emerging as Alternative to Dating Apps

Posted on May 15, 2026
Shared-Interest Platforms Emerging as Alternative to Dating Apps

BBC – Some younger users are increasingly meeting partners through gaming, fitness, and hobby-based platforms rather than traditional dating apps. Apps and communities, including Strava, Letterboxd, and online games such as World of Warcraft, are being used to build relationships through shared interests and ongoing interaction. The shift comes as several major dating apps have reported declining user numbers in some markets. Companies, including Tinder and Hinge, are responding with new features, niche communities, and alternative matching formats designed to encourage more direct and interest-based connections.

See full article at BBC

Match Group’s CEO Revived a Shuttered Tinder Internship Program for Gen Z

Posted on May 15, 2026
Tinder logo

FORTUNE – Match Group CEO Spencer Rascoff revived the company’s canceled Tinder internship program, receiving ~30K applications for 27 positions. The internships will begin June 1 and run through August across engineering, product, design, marketing, and analytics teams. Rascoff said the company is increasing investment in early-career hiring and Gen Z talent, despite broader cuts to internships and entry-level hiring across the tech sector. He also said Match Group plans to hire more workers who are already experienced using AI tools in daily workflows. 

See full article at Fortune

Match Group CEO Says Gen Z Finds Traditional Dating Apps Intimidating

Posted on May 7, 2026
Specer Rascoff, CEO of Match Group

BUSINESS INSIDER – Spencer Rascoff said Gen Z finds traditional dating apps intimidating because they feel too structured and “like a job interview.” Speaking during Match Group’s earnings call, he said younger users want low-pressure, more natural ways to meet people. In response, Match Group is adding features focused on real-life interaction. Hinge is testing a “Direct to Date” feature that encourages users to meet immediately after matching, while Tinder has started hosting in-person dating events and added interest-based features like music and astrology modes.

See full article at Business Insider