Category: Tinder

Match Group Q4 and Full-Year Results

Posted on February 4, 2026
Logo of Match Group featuring stylized initials 'iG' in blue and green, alongside the text 'Match Group' in dark purple.

PRESS RELEASE – Match Group reported Q4 and full-year 2025 results showing stable revenue, stronger profitability, and early signs of improved engagement from product changes.

Full year 2025: Revenue $3.5B (flat Y/Y); Net income $613M (+11%); Adjusted EBITDA $1.2B (35% margin). Payers declined 5% Y/Y, offset by higher revenue per payer.

Q4 2025: Revenue $878M (+2%); Net income $210M (+32%); Adjusted EBITDA $370M (+14%, 42% margin).

Tinder: Engagement improved; Sparks Coverage up 4% Y/Y in December (the number of users engaging in six-way conversations). Face Check reduced bad-actor interactions by 50%+. MAU trends improved in Australia.
Hinge: Direct revenue up 26% Y/Y in Q4; MAU up nearly 50% in European expansion markets; strong momentum in Europe and Latin America.

Outlook: 2026 revenue expected to be roughly flat, with higher EBITDA margins and strong free cash flow.The company emphasized a product-led strategy focused on match quality, safety, and real-world outcomes.

See full article at ir.Match.com

Tinder Teams Up With Sprite in Large-Scale European Packaging Campaign

Posted on January 23, 2026
Two cans, one labeled Sprite and the other labeled Tinder, with a green and white design. The Sprite can features the brand logo prominently, while the Tinder can includes the text 'WIN A SPICY DATE'.

LINKEDIN – Match Group CEO Spencer Rascoff highlighted a new rollout in select European markets where the Tinder logo will appear on hundreds of millions of Sprite cans, marking a large-scale offline branding push through mass consumer packaging.

See full article at LinkedIn

Top Dating Apps by Press Coverage in 2025

Posted on January 15, 2026
Top Dating Apps by Press Coverage in 2025

OPW – In 2025, we selected and summarized over 600 of the top news items mentioning 212 companies from the online dating industry. Tinder took the top spot, followed by Match Group and Hinge. Here’s the full list of dating companies that received the most press coverage last year:

1. Tinder – CEO Faye Iosotaluno was replaced by Spencer Rascoff who took over the brand in an attempt to reinvent it for Gen Z through safety tools, AI, and product experiments.
2. Match Group – hired a new CEO, Spencer Rascoff, but lost several long term C-level execs, acquired Her and Salams, and pivoted to AI and emerging markets.
3. Hinge – reached 15 MAU worldwide, launched in Mexico and Brazil and also launched new features, but ended the year with it’s founder and CEO Justin McLeod stepping down, being succeeded by the CMO, Jackie Jantos.
4. Grindr – saw a year of growth, with numerous new features launched, mostly AI and safety oriented. At the end of the year, he company experienced a buyout attempt, which ultimately failed due to financing uncertainty.
5. Bumble – Whitney Wolfe Herd returned as a CEO in an attempt to revive the company which lost over 90% of it’s market value in the last 4 years. The company announced major layoffs and shut down two previously acquired apps, Fruitz and Official. It launched Bumble BFF as a standalone app.
6. Happn – was acquired by Hello Group, introduced flexible relationship options, and launched AI powered “Perfect Date” tool.
7. Matrimony.com – invested in AI in and attempt to boost the growth, however later financial results showed rising costs and a year-on-year profit decline in Q2 FY2026. In December, the company announced a share buyback.
8. Three Day Rule – launched a “$1 Million Matchmaking” service, secured an investment from Palm Venture Studios. Later in the year, it introduced Tai, an AI-powered matchmaking app.
9.-10. Chapter2, Match.com, OkCupid, Sitch, Tea
Chapter 2 acquired M14 white label dating platform last year. Match.com released another Singles in America study in June. OkCupid was usually mentioned alongside other Match Group’s app and we also used several of OKCupid’s studies for posts last year. Sitch raised $6.7M and announced the U.S. expansion. Tea was first mentioned as a fast growing app that should help women spot red flags before a first date, but their news coverage quickly turned to negative with two hacks that exposed user data. In October, the app was removed from AppStore by Apple.

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Dating App Companies Are Shifting Focus to Asia

Posted on January 5, 2026
dating apps

FIRST POST – Dating apps are pivoting to Asia as user growth declines in Western markets. In the first half of 2025, Tinder’s active users fell 10% to 51M, while Bumble declined 5% to 20.8M. Asia has become the main growth region, with India leading global downloads in 2025 at 205M, followed by China and Indonesia. Despite strong download growth, revenue remains concentrated in mature markets, with Japan the only Asian country in the top five by revenue, generating $2.3B in the first 11 months of 2025. India, where arranged marriages are declining, is one of the fastest-growing markets, prompting Match Group to launch its invitation-only app The League in Mumbai and Delhi, as dating platforms adapt to more marriage-oriented and culturally specific user behaviour across Asia.

See full article at First Post

Early January Marks the Busiest Period for Dating Apps, Tinder Data Shows

Posted on January 5, 2026
Early January Marks the Busiest Period for Dating Apps, Tinder Data Shows

CHOZUN BIZ – Tinder released data on Jan. 2 showing that early January is consistently the busiest period for dating apps, based on user activity from Jan. 1 to Feb. 14 last year. On “Dating Sunday” (Jan. 5), swipes increased ~13% above the annual average, messages and likes rose by ~10%, and matches reached 380 per second, ~10% higher than normal, while response times sped up by over two hours. Across the full peak season, daily messages averaged 10M more than usual and likes increased by 40M, reflecting heightened demand for new relationships at the start of the year.

See full article at Chosun Biz

Dating Apps Turn to AI After User Growth and Revenue Declines

Posted on December 29, 2025

BUSINESS INSIDER – Dating apps including Tinder, Hinge, Bumble, and Grindr are investing tens of millions of dollars in AI-powered matchmaking to counter swipe fatigue, declining engagement, and falling paid-user numbers. Match Group’s stock is down ~75% over five years and its paying users fell 5% YOY, while Bumble’s share price is down ~50% this year, it laid off 30% of staff, and paying users dropped 18%. The companies are deploying generative AI for matchmaking, profile creation, flirting, and safety, with Tinder testing its Chemistry feature and Grindr launching AI-driven recommendation feeds. Analysts say AI alone cannot revive unpopular products. At the same time, AI-first startups are raising capital and entering the market, including Sitch, which has raised $9M and charges $90 for three matches, alongside new apps such as Known, Ditto, and Amata, while Facebook has introduced an AI dating assistant.

See full article at Business Insider

Worldcoin Launches Privacy-Preserving Identity on Tinder

Posted on December 19, 2025
Logo of Worldcoin featuring a stylized 'W' within a circle.

ALTCOINBUZZ – Worldcoin has integrated its privacy-preserving identity tools into Tinder, introducing a “verified human” badge and age assurance that confirm users are real and of age without revealing personal data.

See full article at Altcoinbuzz

US Survivors Sue Match Group, Accusing Hinge and Tinder of Allowing a Known Rapist to Stay on the Apps

Posted on December 18, 2025

THE GUARDIAN – Six U.S. women have filed a lawsuit against Match Group, accusing Hinge and Tinder of enabling a Denver cardiologist, Stephen Matthews, to continue drugging and assaulting women despite multiple reports about him. Matthews, convicted in 2024 and sentenced to up to 158 years, was reportedly able to stay on Hinge, be labeled a “standout match,” unmatch victims before they could report him, and even rejoin Match apps after bans. The suit, supported by findings from the Dating App Reporting Project, argues Match Group’s design and moderation failures “accommodated rapists” by allowing banned or reported users to remain active. Match Group has previously said it invests in safety tools, though product testing shows banned users can still return on several of its apps. Legal experts say the case may struggle due to Section 230, which shields platforms from liability, but survivors maintain Match had the resources to prevent further harm.

See full article at The Guardian

The Most Popular Dating Apps in the U.S.

Posted on December 1, 2025

STATISTA – Bumble and Tinder are the most popular dating apps in the U.S., according to Statista Consumer Insights. 35% of U.S. dating app users said they had used Bumble in the past 12 months, compared to 37% for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge. 

See full article at Statista

Bar chart displaying the popularity of dating apps in the U.S., highlighting Tinder (37%) and Bumble (35%) as the most used, followed by Badoo, Plenty of Fish, Hinge, eharmony, BlackPeopleMeet, and Match.

69% of Dating Apps Get Deleted Within a Month

Posted on November 24, 2025
69% of Dating Apps Get Deleted Within a Month

FAST COMPANY – AppsFlyer reports that 69% of dating apps downloaded in 2025 were deleted within a month, up from 65% in 2024. Pew Research finds that 53% of adults under 30 have used a dating site or app, making them the age group most engaged with online dating. Hinge continues to outperform its competitors, with Gen Z making up 56% of its users and paying subscribers rising by 17%. Tinder’s new features are gaining traction with younger users, with Double Date used mainly by people under 30 and College Mode active among one in four eligible students. Kinsey Institute data shows that Gen Z prefers to meet people offline, and Bloomberg reports that they are uncomfortable with AI-generated bios or messages, although they accept AI tools that quietly support safety, photo selection, and profile quality.

See full article at Fast Company