NET INFLUENCER – Tinder has launched “Double Date Island,” a YouTube reality show featuring social media creators to promote its new Double Date feature. The campaign targets Gen Z by leveraging creator-led content across YouTube, TikTok, Instagram, and BeReal, aligning with their social-first media habits.
See full article at Net Influencer
LSJ ONLINE – Attacks and scams on dating apps have surged, with Australia seeing reports more than double in the past year. Courts have sentenced offenders ranging from adult gangs to teenagers exploiting the platform. Grindr has issued in-app safety alerts and cooperates with law enforcement, but critics argue that warnings aren’t enough. Australia’s new Online Dating Code, signed by major apps including Tinder, Hinge, Bumble, and Grindr, requires safety measures, transparency reports, and stronger user protections. Still, legal experts stress that apps face growing expectations to go beyond alerts, with calls for identity verification, real-time cooperation with police, and proactive safeguards to stop predators before harm occurs.
See full article at LSJ Online
IFS – A new study from the Institute for Fiscal Studies finds that dating apps are linked with a measurable rise in interracial marriages. In U.S. states where Tinder usage is higher, the share of same-race marriages falls by about one percentage point. The effect is strongest for race, but much weaker for education, where online dating hasn’t shifted patterns nearly as much. The research also notes that race filters can limit this effect, showing how platform design directly shapes long-term relationship outcomes. Interestingly, despite the growth of apps, ~70% of serious relationships still begin offline, according to this study.
See full article at IFS
DAILY STAR – Tinder sent a legal notice to UK developer Rhys Kentish, who built Tender: Couple Photos & Game so he could only “swipe right” on his wife. Tinder claims infringement over its trademark on the word “swipe” and the similarity between Tender and Tinder. Rhys agreed to replace “swipe” with “pan” but is disputing the name issue.
See full article at Daily Star
INVESTING – At the Goldman Sachs conference, Match Group CEO Spencer Rascoff laid out a turnaround strategy centered on product innovation and efficiency. Tinder is being restructured with new leadership and small, agile teams to win back Gen Z users, while Hinge continues its international push with a goal of reaching $1 billion in revenue by 2027. AI already plays a central role, from improving matching algorithms to helping users create better profiles and chats, and it’s also boosting internal productivity. Match is balancing reinvestment in growth with a commitment to return 100% of free cash flow to shareholders. With 250M singles worldwide still not on dating apps, the company sees plenty of room to grow, even as it works to re-establish Tinder’s appeal and maintain Hinge’s momentum.
TECH CRUNCH – Tinder is rolling out new “modes” to refresh its app and keep users engaged. Double Date, first launched in June, is now expanding worldwide and has already led to 25% more messages per match compared to one-on-one chats. College Mode, building on Tinder U, will allow students to connect with others beyond their own campus and is set to launch later this autumn. Alongside these, the app’s home screen introduces a “For You” mode that preserves the classic Tinder experience, while the company prepares more modes focused on interests, intentions, and different ways of connecting. Match Group highlighted these developments during its Q2 2025 earnings call, signaling a push to adapt to Gen Z’s preference for low-pressure, flexible ways of meeting new people.
See full article at Tech Crunch
TINDER PRESS ROOM – Tinder has launched its “Crush Feelings” campaign, highlighting the highs and chaos of having a crush, alongside Swipe Stories, a new hub showcasing real crush connections made on the app. The campaign will run across social and major streaming platforms.
See full article at Tinder Press Room
BUSINESS OF APPS – The global dating app market generated ~$6B in 2024, according to the Dating App Report 2025 by Business of Apps. North America drove half of all revenues, with Europe contributing 23%. Tinder remained the top earner, accounting for 30% of global revenue, while Hinge brought in $550M, up 38% YOY. Although downloads have declined since 2019, revenue growth continues, fueled by higher subscription prices and new payment models. The market is projected to reach $8.9B by 2030 at a 6.2% annual growth rate.
See full article at Business of Apps
Curated by the Courtland Brooks team
TINDER PRESS ROOM – Tinder has launched Double Date Island, a social content campaign across the UK, France, Italy, Spain, and Germany to promote its new Double Date feature. Set in Ibiza, eight creators and their best friends will go on double dates, with content shared on TikTok, Instagram, YouTube, and BeReal. The feature, introduced globally in July 2025, lets friends match as pairs and has seen strong uptake, with 90% of users under 30. The campaign highlights Gen Z’s shift toward collaborative, low-pressure, and social-first dating.
FORTUNE – Match Group is facing a shareholder lawsuit alleging its leadership failed to act on long-standing safety issues on Tinder and Hinge, allowing some users accused of sexual assault to remain active for months or years. The suit cites a Pulitzer Center investigation claiming Match has tracked reports of rape and assault across its apps since at least 2016 through a system called Sentinel, yet some offenders evaded removal. One cited case involved cardiologist Stephen Matthews, who was reported in 2020 but stayed on the platforms until his 2023 arrest. The lawsuit, filed ahead of strong earnings in which Match reported rising revenue and user growth, accuses executives and board members of breaches of fiduciary duty, securities violations, and inadequate risk oversight. It seeks corporate governance reforms, restitution of executive pay, and damages payable to the company. Match says it combats violence, removes violators, and invests in safety measures, but has yet to release a promised public safety report.
Curated by the Courtland Brooks team