Category: Tinder

Match Group CEO: Gen Z Is Redefining Tinder, And We’re Listening

Posted on September 24, 2025
Tinder app icon

LINKEDIN – Spencer Rascoff sat down with Tinder’s Gen Z employee resource group, about 45 staffers, for a listening session on product strategy. They discussed how to make Tinder simpler, safer, and more relevant, with three clear objectives: addressing creepy behavior and incomplete profiles, focusing product efforts on 22–25-year-olds, and reducing pop-ups to streamline the app. Rascoff says these inputs are shaping upcoming changes, including features that show more of the whole person and social experiences like Double Date.

See full article at LinkedIn

Vinay Kuruvila Joins Tinder as CTO

Posted on September 19, 2025
Tinder Vinay Kuruvila

LINKEDIN – Tinder has appointed Vinay Kuruvila as its new CTO. Kuruvila brings nearly two decades of product and engineering leadership across Amazon, Venmo, and brightwheel, where he most recently served as CTO. At Tinder, he will lead technology, AI, and product innovation at a time when the company is seeking to reimagine the online dating experience for Gen Z and beyond. His mandate includes strengthening Tinder’s core platform while exploring new ways to foster authentic connections and reduce “dating fatigue” through product design and AI-enabled features.

See full article at LinkedIn

Tinder Launches YouTube Reality Show to Woo Gen Z Users

Posted on September 18, 2025
Tinder Double Date Island

NET INFLUENCER – Tinder has launched “Double Date Island,” a YouTube reality show featuring social media creators to promote its new Double Date feature. The campaign targets Gen Z by leveraging creator-led content across YouTube, TikTok, Instagram, and BeReal, aligning with their social-first media habits.

See full article at Net Influencer

Dating Apps Under Fire: Safety Warnings Aren’t Enough

Posted on September 16, 2025
Dating Apps Under Fire: Safety Warnings Aren't Enough

LSJ ONLINE – Attacks and scams on dating apps have surged, with Australia seeing reports more than double in the past year. Courts have sentenced offenders ranging from adult gangs to teenagers exploiting the platform. Grindr has issued in-app safety alerts and cooperates with law enforcement, but critics argue that warnings aren’t enough. Australia’s new Online Dating Code, signed by major apps including Tinder, Hinge, Bumble, and Grindr, requires safety measures, transparency reports, and stronger user protections. Still, legal experts stress that apps face growing expectations to go beyond alerts, with calls for identity verification, real-time cooperation with police, and proactive safeguards to stop predators before harm occurs.

See full article at LSJ Online

Online Dating Is Quietly Reshaping Who People Marry

Posted on September 16, 2025
The rise of online dating and heterogamous marriages paper

IFS – A new study from the Institute for Fiscal Studies finds that dating apps are linked with a measurable rise in interracial marriages. In U.S. states where Tinder usage is higher, the share of same-race marriages falls by about one percentage point. The effect is strongest for race, but much weaker for education, where online dating hasn’t shifted patterns nearly as much. The research also notes that race filters can limit this effect, showing how platform design directly shapes long-term relationship outcomes. Interestingly, despite the growth of apps, ~70% of serious relationships still begin offline, according to this study.

See full article at IFS

Tinder Targets Man’s One-User ‘Tender’ App Made for His Wife

Posted on September 15, 2025
Screenshots of the Tender app showcasing features like photo albums, user interaction, and tutorials.

DAILY STAR – Tinder sent a legal notice to UK developer Rhys Kentish, who built Tender: Couple Photos & Game so he could only “swipe right” on his wife. Tinder claims infringement over its trademark on the word “swipe” and the similarity between Tender and Tinder. Rhys agreed to replace “swipe” with “pan” but is disputing the name issue.

See full article at Daily Star

Match Group’s Turnaround: Innovation, AI, and Global Growth

Posted on September 12, 2025
A smartphone displaying the Match Group logo on a desk next to a laptop and a notepad. In the background, a plant is visible.

INVESTING – At the Goldman Sachs conference, Match Group CEO Spencer Rascoff laid out a turnaround strategy centered on product innovation and efficiency. Tinder is being restructured with new leadership and small, agile teams to win back Gen Z users, while Hinge continues its international push with a goal of reaching $1 billion in revenue by 2027. AI already plays a central role, from improving matching algorithms to helping users create better profiles and chats, and it’s also boosting internal productivity. Match is balancing reinvestment in growth with a commitment to return 100% of free cash flow to shareholders. With 250M singles worldwide still not on dating apps, the company sees plenty of room to grow, even as it works to re-establish Tinder’s appeal and maintain Hinge’s momentum.

See full article at Investing

Tinder Evolves Some Features Into Dating ‘Modes’

Posted on September 10, 2025
A mobile app interface displaying profiles of three users: Jace, Danny, and Nancy. Each profile includes a photo, name, age, and a brief description of the individual. The app layout features options for navigation at the top and buttons for interaction at the bottom.

TECH CRUNCH – Tinder is rolling out new “modes” to refresh its app and keep users engaged. Double Date, first launched in June, is now expanding worldwide and has already led to 25% more messages per match compared to one-on-one chats. College Mode, building on Tinder U, will allow students to connect with others beyond their own campus and is set to launch later this autumn. Alongside these, the app’s home screen introduces a “For You” mode that preserves the classic Tinder experience, while the company prepares more modes focused on interests, intentions, and different ways of connecting. Match Group highlighted these developments during its Q2 2025 earnings call, signaling a push to adapt to Gen Z’s preference for low-pressure, flexible ways of meeting new people.

See full article at Tech Crunch

Tinder Launches “Crush Feelings” Campaign

Posted on September 1, 2025
A girl sitting on steps, depicted as melting purple goo, holding a phone, with a colorful design around her, alongside other seated individuals.

TINDER PRESS ROOM – Tinder has launched its “Crush Feelings” campaign, highlighting the highs and chaos of having a crush, alongside Swipe Stories, a new hub showcasing real crush connections made on the app. The campaign will run across social and major streaming platforms.

See full article at Tinder Press Room

Global Dating App Revenues Hit $6B in 2024, Set to Reach $8.9B by 2030

Posted on August 27, 2025

Dating app revenue forecastBUSINESS OF APPS – The global dating app market generated ~$6B in 2024, according to the Dating App Report 2025 by Business of Apps. North America drove half of all revenues, with Europe contributing 23%. Tinder remained the top earner, accounting for 30% of global revenue, while Hinge brought in $550M, up 38% YOY. Although downloads have declined since 2019, revenue growth continues, fueled by higher subscription prices and new payment models. The market is projected to reach $8.9B by 2030 at a 6.2% annual growth rate.

See full article at Business of Apps

Curated by the Courtland Brooks team