BUSINESS INSIDER – Tinder is undergoing a major cultural and structural overhaul under Match Group’s new CEO, Spencer Rascoff, as it struggles to regain momentum with Gen Z. After years of slowing growth, just 1% in 2024 and a 7% drop in paying users, Rascoff took direct control of Tinder, flattened its hierarchy, cut staff, and pushed for smaller, faster-moving teams operating like mini start-ups. Weekly product launches replaced twice-monthly updates, and Rascoff introduced a “ship ship ship” culture focused on user outcomes rather than revenue targets. The reset centers on winning back Gen Z, who make up about 60% of Tinder’s 50M monthly users but are increasingly disenchanted with dating apps. To counter this, Tinder has launched features such as College Mode, face verification, and Double Date. The company is also using AI tools to boost user confidence rather than replace human connection. Rascoff’s strategy is to make Tinder faster, leaner, and more collaborative while shifting its image from a hookup app to one that fosters safer, more meaningful interactions.
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