ADAGE – Tinder launched “RelationChips,” a limited-edition snack to promote its claim that a new relationship starts on the app every three seconds, the time it takes to eat a chip. The chips come with a QR code for a free week of Tinder Gold.
Category: Tinder
Tinder and Hinge Gave 3-Hour Pitches – Rascoff Saw Why One Is Winning
FAST COMPANY – After taking over as CEO of Match Group in February, Spencer Rascoff, former Zillow CEO, set out to understand the company's 45+ dating apps, including Tinder and Hinge. With Match's stock down over 80% since 2021 and Tinder's growth stalled, Rascoff asked the leadership teams of Tinder and Hinge to each deliver a three-hour presentation. Tinder's team focused heavily on financials, product roadmaps, and internal culture. In contrast, Hinge's team began with deep consumer insights on how Gen Z and millennials date, think, and connect, only briefly mentioning financials at the end. Rascoff said this user-first mindset explains Hinge's 39% revenue growth and Tinder's stagnation. Days later, Tinder CEO Faye Iosotaluno resigned. Match shares rose 1.3% following the news.
by Yasmin Gagne
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Tinder Tests Height Preference Feature for Paid Users in Global Rollout
TECH CRUNCH – Tinder is testing a new height preference setting for Gold and Premium users. The feature, now in global testing, lets subscribers indicate their preferred partner height. It doesn't filter out profiles but helps shape recommendations. According to Tinder, this test supports their goal of more intentional matches and user-focused development.
AI Takes Over Key Features on Dating Apps in India, but Trust Issues Remain
NDTV – AI is becoming increasingly integrated into dating apps in India, with platforms like Bumble, Tinder, Hinge, Happn, and Aisle using it for profile optimization, match suggestions, fraud detection, and user safety. Match Group added AI tools in March 2025 to assist with photos, bios, and match selection. Bumble uses AI for fake profile detection and conversation starters, while Hinge and Tinder rely on AI to personalize user experiences. Challenges include data privacy concerns, algorithmic bias, deepfake scams, and lack of emotional intelligence. While Indians use AI for relationship advice and self-reflection, most still prefer human input for matchmaking.
Tinder’s New CEO Revamps App to Win Back Gen Z
WALL STREET JOURNAL – Spencer Rascoff, now CEO of both Match Group and Tinder, is set on transforming Tinder's hookup-centric image to appeal more to Gen Z, who are increasingly disinterested in casual dating and swiping fatigue. His strategy includes faster innovation, AI features, safer experiences, and low-pressure tools like a global "double dating" feature. He emphasizes quality matches over quantity and is willing to prioritize user satisfaction over short-term profits. Rascoff also plans structural changes, shifting Tinder's team to smaller, agile pods to speed up innovation and cut bureaucracy, following Match Group's recent 13% workforce reduction.
Tinder Launches “+1 Fix” to Help UK Singles Cover Wedding Costs
TINDER – Tinder is offering up to £150 to 20 UK-based couples who matched on the app in 2025 and are attending a wedding together this summer. The move responds to rising pressure and costs – 59% of young singles have spent over £200 attending weddings alone, and 34% have declined invites due to cost. Nearly half say bringing a plus-one is more serious than meeting the family. Tinder's research shows 77% feel more comfortable attending weddings with a date, and wedding +1 mentions in bios rose 69% year-on-year.
Faye Iosotaluno to Step Down as Tinder CEO in July
LINKEDIN – Faye Iosotaluno has announced she will step down as CEO of Tinder in July after nearly eight years at Match Group. During her tenure, she led Tinder through product innovation, AI integration, and brand repositioning. Match Group CEO Spencer Rascoff, appointed in February 2025, will temporarily lead Tinder following Iosotaluno’s departure.
Dating Apps End Their Best Month of Revenue Ever
APPFIGURES – In April, the top three dating apps cashed their biggest checks yet. $4B. That’s how much users spent in the top 3 three dating apps so far in 2024 as a result of increasing prices, aggressive monetization, and new subscription tiers. Hinge’s basic subscription, which has a variable cost based on age and location, can cost $45/mo. Double what it was in 2020. Bumble and Tinder have done the same. Bumble lost momentum in the last year, but even it is seeing revenue rise. ±$76M in app in April, up 25% from January of 2024. Tinder saw $171M of gross revenue in April, up 35% from January of 2024.
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Tinder Taps Into Tarot, Zodiac, and Pets to Attract Gen Z Daters
MASHABLE – Tinder is embracing Gen Z's growing interest in spiritual compatibility, with features centered on astrology, tarot, and even pets. A survey shows 30% of Gen Z and Millennials check zodiac signs before dating, and 16% use tarot cards for romantic guidance. Pet references in Tinder bios are also rising, with 1 in 5 singles globally creating vision boards inspired by their pets.
Analyst Outlook – New Street Research – “Online Dating Resilient in Downturns”
OPW – Continued challenges with Gen Z usage remain the long-term cloud hanging over the dating sector. In the short term, MTCH and BMBL have seen considerable management turnover, and the market is now waiting to see if new leaders can change course. At MTCH, CEO Bernard Kim and CTO Will Wu have departed, as has long-time President/CFO Gary Swidler, while Spencer Rascoff (previously on the Board) and Steven Bailey (Swidler's longtime lieutenant) have taken over the CEO and CFO roles. At BMBL, Whitney Wolfe Herd has returned and begun a significant overhaul of senior management. The exception: consistent leadership from George Arison and Vanna Krantz has helped anchor GRND's continued outperformance.
The big question facing new management at MTCH and BMBL: can consistent, healthy revenue growth re-emerge, or are these mature businesses where cost-cutting and the return of capital to shareholders become more important themes?
In the shorter term, the market is broadly focused on the potential impact of changing US tariff policies, and online dating has typically been more resilient in economic downturns relative to other Internet sectors like eCommerce and digital advertising. With that said, a la carte revenue trends dipped at Tinder in the past few weeks, so it's not completely immune, and macro uncertainty adds to the challenge of kick-starting innovation, improving trust and safety, and figuring out the right mix of price and product merchandising facing MTCH and BMBL.
Daniel Salmon – Partner, New Street Research
Mark Brooks: This is a guest post from our investor analyst friend Dan Salmon. We occasionally work on Zoom and IRL investor events with investor analysts who cover the dating industry.