Category: Tinder

Match Group CEO Bernard Kim Pushes for Innovation and Premium Experiences in Dating Apps

Posted on July 22, 2024

Match Group Bernard KimWALL STREET JURNAL – Match Group CEO Bernard Kim, known as "GamerBK" on social media, has a background in mobile gaming and is now leading Match Group. Kim aims to convince users that paying for premium experiences on dating apps is worthwhile. Despite a challenging environment with complaints about scams and user dissatisfaction, activist investors are pushing for change, including innovation at Tinder. Kim's creativity and gaming experience are seen as assets. He previously helped turn around Zynga and has introduced weekly subscriptions and a $500-a-month plan on Tinder. Under his leadership, Match Group launched the gay dating app Archer and aims to improve Tinder through product innovation and cost cuts. Kim defends the effectiveness of dating apps and is focused on growing Tinder and expanding Hinge.

by Sara Ashley O'Brien
See full article at Wall Street Journal

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Tinder and Bumble are Tanking Because They Treat Men Badly, Grindr CEO Said

Posted on July 22, 2024

Grindr George ArisonFORTUNE – Grindr CEO George Arison criticized Tinder and Bumble for neglecting their male users, who constitute 70% of their user base, at the Fortune Brainstorm Tech conference. Despite men often paying for premium services, their experience remains frustrating, leading many to quit online dating. Connell Barrett, founder of Dating Transformation, echoed these sentiments, noting that only 20% of men receive most matches while the rest struggle. Both suggested improvements like AI-generated dating advice and in-app dating therapists. Arison also highlighted that dating apps focus more on women's experiences, which he finds offensive, and called for a more balanced approach to benefit all users.

by Eva Roytburg
See full article at Fortune

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Tinder Executive Melissa Hobley Champions Both Digital and Real-Life Dating

Posted on July 19, 2024


Tinder Melissa HobleyNEW YORK TIMES – Melissa Hobley, Tinder's CMO, balances her role at the dating app with being a real-life matchmaker. She is the chief marketing officer of Tinder, a position she’s held since August 2022. Before that she worked for OkCupid for over five years. Despite Tinder's success, Hobley acknowledges the value of in-person connections. She believes dating apps are crucial for those who can't easily meet people offline, like single parents or individuals in the LGBTQ+ community. Research shows only 8% of offline daters find it easy to meet someone in real life, highlighting the need for alternative ways to connect. She advocates for a mix of digital and real-life dating methods.

by Alyson Krueger
See full article at New York Times

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Tinder’s AI Photo Selector Picks the Best Profile Photos

Posted on July 18, 2024

Tinder AI Photo SelectorTECH CRUNCH – Tinder has officially launched its AI-powered Photo Selector, which helps users choose the best photos for their dating profiles. Available in the U.S. and rolling out internationally later this summer, this feature uses facial detection technology to identify and select the top 10 selfies from a user's camera roll.

by Lauren Forristal
See full article at Tech Crunch

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Tinder Wins Legal Battle Against Hoccer in Germany

Posted on July 9, 2024

TinderJUVE PATENT – Match Group, owner of Tinder, has successfully avoided a shutdown of its dating service in Germany after the Federal Court of Justice invalidated a key patent held by Hoccer, a Berlin-based company. Hoccer had sued Match Group for patent infringement, aiming to secure a licensing agreement for Tinder. Initially, Hoccer won an injunction in 2019, temporarily halting Tinder's operations in Germany. However, the Federal Court of Justice declared Hoccer's patent, which covered a system for transmitting data between communication devices, invalid. This ruling ended the legal dispute and allowed Tinder to continue operating in Germany. Hoccer, whose app focuses on encrypted data exchange, will not receive any licensing fees from Match Group and must withdraw its appeal.

by Mathieu Klos
See full article at JUVE Patent

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Tinder Writes Its Own Romcoms for the Dating App Era

Posted on July 9, 2024

Tinder rom com adsADWEEK – Tinder's new ads reimagine classic romantic movie moments to show how modern love starts on dating apps. In one ad, a library scene with actors Lana Condor and Evan Mock plays out like a romcom but reveals the interaction actually happened on Tinder. The ads are part of Tinder's "It Starts With a Swipe" campaign, aimed at challenging unrealistic expectations of romance. The campaign highlights that real connections happen on Tinder, even if they start differently than in movies. These ads, inspired by real Tinder messages, will run globally and promote Tinder's singles events. Tinder's goal is to change its image from a hookup app to a platform for meaningful relationships.

by Brittaney Kiefer
See full article at AdWeek

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Tinder’s “Share My Date” Feature for Safer Dating

Posted on July 3, 2024

Tinder Share My DateVANITY FAIR – Tinder's new "Share My Date" feature aims to enhance user safety by allowing them to share date details with friends and family. This follows findings from Tinder's "Green Flags Study," which involved 8K participants from the USA, UK, Australia, and Canada. The study revealed that 91% of men and 94% of women find dating more complicated today, with 65% of women mistakenly believing men seek only casual encounters, while only 29% of men have this goal. The feature helps ensure trusted contacts are informed, addressing safety concerns highlighted by the study.

by Jader Liberatore
See full article at Vanity Fair

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Tinder Supports LGBTQIA+ Community in India With New Initiatives

Posted on June 27, 2024

TinderINDIAN TV – Tinder is celebrating Pride month by launching its first Queer Dating Starter Pack in collaboration with Gaysi Family, a queer-owned media platform in India. Additionally, Tinder announced the return of Queer Made Weekend, a festival supporting LGBTQIA+ businesses, held in Mumbai and Delhi. Tinder India's marketing director, Anukool Kumar, highlighted the company's focus on authentic connections and inclusivity through campaigns like "You Up" and ongoing support for the LGBTQIA+ community.

by Suman Baidh
See full article at Indian TV

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Tinder Partners With My Life My Say for Election Campaign

Posted on June 19, 2024

Tinder UK UK General Election campaignPRESS RELEASE – Tinder and NGO My Life My Say (MLMS) are launching an in-app campaign to inform young singles about the UK General Election. A third of young UK singles value political engagement in partners, with 21% ending relationships over it. The campaign will run until July 3, 2024, and will provide users with vital voting information via a 'Swipe Card.' Research shows 69% of young voters plan to vote, with 60% valuing political respect in relationships. This initiative aims to engage and mobilize young voters.

See full article at Tinder website

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Singles Are Fed up With Dating Apps and Returning to the Real World to Meet Their Match

Posted on May 31, 2024

Online datingTHE GLOBE AND MAIL – From Gen Z to seniors, many are tired of online dating due to mind games, ghosting, rejection, scammers, and increasing costs. App downloads for Tinder, Hinge, and Bumble have declined since 2020. Pew Research Center found that 11% of hetero couples and nearly 30% of LGBTQIA+ couples met online, but many now find online dating too much work with little payoff. In response, Tinder and Bumble have added features, but user dissatisfaction persists. Speed dating and matchmaking services are making a comeback, offering real-world interactions and personalized matchmaking, often at a premium cost. This shift reflects a desire to return to more traditional dating methods.

by Samantha Edwards
See full article at The Globe and Mail

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