Category: Tinder

Judge Orders Tinder Addiction Claims to Arbitration

Posted on December 13, 2024
Logo of Tinder, a popular dating application, featuring a stylized flame in pink and orange colors.

REUTERS – A U.S. judge ruled that claims accusing Match Group of designing addictive dating apps must be resolved through individual arbitration rather than a class-action lawsuit. The plaintiffs, from several states, alleged the apps prioritized profits over users’ relationship goals and used features to encourage addictive behavior, violating consumer protection laws. Match argued that its user agreements mandated arbitration, a stance the judge upheld, putting the case on hold. The ruling is part of a broader trend, with similar lawsuits targeting tech companies like TikTok and Snapchat for allegedly designing addictive platforms.

by Mike Scarcella
See full article at Reuters

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Match Group Faces Pressure to Revive Tinder Amid Investor Scrutiny

Posted on December 12, 2024
Logo of Match Group

BNN BLOOMBERG – Match Group faces heightened expectations at its investor meeting, with analysts and activist investors demanding a clear turnaround plan for Tinder, which has struggled with declining subscriber growth despite recent updates. The company’s market value has fallen by $41B since 2021 due to frequent leadership changes and limited product innovation. Activist investors, including Starboard Value, are pushing for growth and have proposed a sale if improvements fail. Tinder’s new CEO has a limited window to demonstrate progress as analysts call for a credible strategy to stabilize user trends by 2025. Other concerns include capital allocation, growth for Hinge, and expansion in Asia, but Tinder remains the primary focus as Match works to restore investor confidence.

by Natalie Lung
See full article at BNN Bloomberg

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‘It Feels Like Admin’: Why Are People Falling out of Love With Dating Apps

Posted on December 10, 2024
Dating apps

THE GUARDIAN – ~1.4M people in the UK left online dating in the past year, as experts say users view it more as a chore than a social activity. Ofcom’s 2024 Online Nation report reveals a 16% decline in the use of the top 10 dating apps between 2023 and 2024. Tinder saw the largest drop, losing over 500K users since May 2023, while Bumble and Hinge lost 368K and 131K, respectively. Researchers at the University of Leeds’ Centre for Love, Sex, and Relationships (CLSR) attribute the decline to user fatigue and a sense of detachment from reality. Natasha McKeever, a lecturer at CLSR, notes that virtual dating feels more like a task than a social experience. Another factor is the monopolization of dating apps; Match Group accounts for over half of the 7.27M users of the top 10 apps in 2024.

by Raphael Boyd
See full article at The Guardian

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Tinder Passport IRL: Connecting Cities Across Asia

Posted on December 10, 2024
Tinder logo in pink and orange gradient colors with a flame icon.

TINDER PRESS ROOM – Tinder launched a live activation of its Passport feature, linking two major cities in Asia through experiential portals. From December 6-8, 2024, participants could connect via live video, guided by prompts and interactive matching options. This campaign reflects the growing interest among young singles in Asia Pacific in forming cross-border connections, with many open to international relationships and friendships. Participants could continue their interactions through the Tinder app, with plans to expand the initiative to other cities in the region.

See full article at Tinder Press Room

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The Science Behind Dating Algorithms: Can Technology Really Find Your Soulmate?

Posted on December 10, 2024

Dating apps use AI and machine learning to refine compatibility predictionsTECH BULLION – Dating algorithms streamline modern matchmaking by analyzing user data, preferences, and behaviors. Platforms like Tinder and eHarmony use AI and machine learning to refine compatibility predictions, offering efficiency and expanding dating pools. While algorithms excel at filtering choices and suggesting matches, they fall short on intangible elements like chemistry and nonverbal cues. Concerns include biases, choice overload, and data privacy risks. Emerging trends like biometric matching and VR dating promise further innovation. However, love remains unpredictable, and algorithms serve as tools rather than guarantees for meaningful connections.

by Abdul Basit
See full article at Tech Bullion

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Tinder’s 2024 Dating Trends and Predictions for 2025

Posted on December 4, 2024

Tinder Year in Swipe 2024TINDER NEWSROOM – Tinder's Year in Swipe™ reveals key dating shifts for 2024, with singles focusing on intentional connections over casual "situationships." Key trends include:

  • Loud Looking: Singles are vocal and specific about their preferences, confidently expressing what they want in a partner.
  • Kiss-met: Embracing spontaneity and joyful, serendipitous moments in dating.
  • Nano-ships: Finding value in small, meaningful interactions that can lead to real possibilities.

Heading into 2025, Tinder encourages users to set clear dating goals with its new Year In Swipe™ Vision Board, promoting intentionality and reflection for a more purposeful dating journey.

See full article at Tinder Newsroom

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Gen Z Is Breaking up With Dating Apps, Ofcom Says

Posted on November 29, 2024

TinderTHE GUARDIAN – Ofcom reports a decline in the use of top UK dating apps like Tinder, Hinge, Bumble, and Grindr, with Gen Z increasingly favoring real-life connections. Tinder lost 600K users, and Hinge dropped by 131K since 2023. Analysts suggest the novelty of dating apps is fading for younger users, who now romanticize in-person interactions. Apps still appeal to younger adults, reaching 18% of 18-24-year-olds, but challenges like safety concerns and overwhelming choices persist. Match Group acknowledges the shift, aiming to create lower-pressure, more authentic experiences for Gen Z users.

by Dan Milmo
See full article at The Guardian

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New Dating Apps Betting on Matchmaking

Posted on November 28, 2024

Cheers logoBUSINESS INSIDER – Several new "matchmaking" dating apps have launched in the past year, addressing dating-app fatigue. Sitch is an AI matchmaking app launched in New York in November. Cheers is an app that lets friends play matchmaker in a social-media feed, launched in October. Facebook Dating even launched a matchmaking feature last month. Tinder's cofounder and former CEO, Sean Rad, said on a September episode of the 20VC podcast that he had always imagined the dating app moving beyond swiping and into matchmaking. In 2017, Hinge launched a stand-alone app called Matchmaker that lets friends swipe for each other. It appears to have since shut down. Tinder, also owned by Match Group, launched a similar feature in 2023.

Loop is a matchmaking app where everyone can set up their single friends. Only a third of the user base are singles; the rest are friends and family members or even professional or hobbyist matchmakers. Loop launched in 2023 and is currently free for all users.

Arrange should launch in December and will let users link their profiles with a "scout," a trusted friend or family member, who can talk with potential matches ahead of time and vet for compatibility.

Amori is a dating-advice app with characters users can chat with, is experimenting with matchmaking using a personal assistant (though it isn't live within the app yet).

by Sydney Bradley & Daniel Latu
See full article at Business Insider

Tinder Launches Verified QT Campaign in Australia

Posted on November 21, 2024

Tinder Verified QT
TINDER PRESS ROOM – Tinder has announced a nationwide Verified QT initiative in Australia to promote user safety and profile authenticity. In partnership with WESNET (which supports domestic violence survivors in Australia), Tinder encourages users to complete ID and Photo Verification, enhancing their profiles and match rates while supporting survivors of gender-based violence.

Key highlights include:

  • Bondi Beach Event (29 Nov): Photos taken by a professional and advice from an expert.
  • Fundraising: Tinder will donate $1 to WESNET (for every ID + Photo Verification completed between 12 Nov and 6 Dec 2024, up to AUD $20,000
  • Profiles verified via video selfie and government ID receive a blue tick

See full article at Tinder Press Room

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Match Shares Tumble, Signaling an Opening for Dating Startups

Posted on November 11, 2024

Dating apps many on screenBUSINESS INSIDER – Match and Bumble stocks wavered. Tinder expects another drop in paying users in Q4. A 2024 Forbes Health survey reported 78% of Americans felt exhausted by dating apps. Match Group shares dropped 18% Thursday after Tinder paying users fell 4% to 9.9m in Q3. Hinge Q3 revenue grew 36%. Bumble saw 10% paying user growth to 2.9m. ARPU dropped 10%. Revenue was flat, dropping 0.7% to $274m.

Hinge now limits users' simultaneous match conversations to reduce unanswered messages to help "daters shift their mindset from quantity to quality of matches" and follow through with their matches. This is helping increase response rates on the app.

Earlier this year, Bumble acquired Geneva, a group chat app for niche communities for $17m. Bumble founder and chair Whitney Wolfe Herd said we "will not be a dating app in a few years" but rather for "human connection." CEO Lidiane Jones said the company will "enable the next generation of online-to-real-world connections."

by Dan Latu, Katie Balevic & Sydney Bradley
See full article at Business Insider

Mark Brooks: Dating companies need to persuade the public they have their best interests at heart. User sentiment is changing. We need to solve the continuity problem by broadening our perspective while increasing our sheer utility in dating. AI is the future.

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