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Category: TRUE.com

TRUE Spices Things up With Truespice.com

Posted on May 7, 2007

True_1OPW — TRUE has succumb is offering a piece of spice with brand extension TRUESpice.com. They've been throwing 25k uniqes at it per day since the beginning of April. Lavalife is broadly known as a casual dating product. Mate1 offers 'intimate dating.' SexSearch leads the way as the most full on sexy of the sex dating sites. I wonder how far TRUE is willing to go with their sexy ads? – Mark Brooks

COMMENT: Meir, CEO of Date.com, enlightened me that TRUESpice.com is actually an Azoogleads splash page.

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TRUE Spices Things up With Truespice.com

Posted on May 7, 2007

True_1OPW — TRUE has succumb is offering a piece of spice with brand extension TRUESpice.com. They've been throwing 25k uniqes at it per day since the beginning of April. Lavalife is broadly known as a casual dating product. Mate1 offers 'intimate dating.' SexSearch leads the way as the most full on sexy of the sex dating sites. I wonder how far TRUE is willing to go with their sexy ads? – Mark Brooks

COMMENT: Meir, CEO of Date.com, enlightened me that TRUESpice.com is actually an Azoogleads splash page.

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Avoid Online Dating Scams

Posted on April 17, 2007

AntiscamWCPO — Apr 16 — According to RomanceScams.org, "We have had people who lost their houses, their cars, their jobs. Because they are so into this person they would do anything." Now, dating sites are finally taking action. eHarmony.com and Match.com now list warning signs that a romeo may be a con artist. True.com conducts background checks on members. RomanceScams.org and DontDateHimGirl list people to avoid. Be diligent and suspicious of anyone who comes on aggressively at a dating site and are outside the us, or short on cash.

The full article was originally published at WCPO, but is no longer available.

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Avoid Online Dating Scams

Posted on April 17, 2007

AntiscamWCPO — Apr 16 — According to RomanceScams.org, "We have had people who lost their houses, their cars, their jobs. Because they are so into this person they would do anything." Now, dating sites are finally taking action. eHarmony.com and Match.com now list warning signs that a romeo may be a con artist. True.com conducts background checks on members. RomanceScams.org and DontDateHimGirl list people to avoid. Be diligent and suspicious of anyone who comes on aggressively at a dating site and are outside the us, or short on cash.

The full article was originally published at WCPO, but is no longer available.

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TRUE Sues Again

Posted on March 30, 2007

True_1PR NEWSWIRE — Mar 29 — TRUE filed a civil lawsuit in Texas against a convicted felon and registered (child) sex offender in Florida, Edward Alvin Hodges, Jr., for misrepresenting his felony status when attempting to access TRUE's members. The felon was prevented from communicating with members due to TRUE's proactive policy that requires background screenings on all of its communicating members.  According to the Department of Justice's Criminal Offender Statistics,  ~67% of convicted criminals released from prison are rearrested for a felony or serious crime. In addition to background and marriage screenings, TRUE has developed a member safety program, led by former Dallas police chief William Rathburn, that further protects members each day by identifying and removing scammers and other fraudsters; reviewing e-mails, profiles and photos; and monitoring chat room discussions. TRUE also employs a number of private investigators and former policemen from major cities around the country who lend their expertise in support of TRUE's prosecution efforts.

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TRUE Sues Again

Posted on March 30, 2007

True_1PR NEWSWIRE — Mar 29 — TRUE filed a civil lawsuit in Texas against a convicted felon and registered (child) sex offender in Florida, Edward Alvin Hodges, Jr., for misrepresenting his felony status when attempting to access TRUE's members. The felon was prevented from communicating with members due to TRUE's proactive policy that requires background screenings on all of its communicating members.  According to the Department of Justice's Criminal Offender Statistics,  ~67% of convicted criminals released from prison are rearrested for a felony or serious crime. In addition to background and marriage screenings, TRUE has developed a member safety program, led by former Dallas police chief William Rathburn, that further protects members each day by identifying and removing scammers and other fraudsters; reviewing e-mails, profiles and photos; and monitoring chat room discussions. TRUE also employs a number of private investigators and former policemen from major cities around the country who lend their expertise in support of TRUE's prosecution efforts.

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Compete.com February Rankings

Posted on March 26, 2007

CompeteOPW — Mar 26 — Since November 2006, Match.com moved up from 4th place to take first spot in February 2007 with 19.6 million user logins, pushing Y! Personals, Singlesnet, eHarmony and PlentyofFish down one spot. BlackPeopleMeet and Manhunt.net enter the top 10 at #7 and #9 respectively. 

Compete.com also provided OPW with data for the average visits per month for February 2007. 

1. Manhunt.com – 13.37
2. PlentyofFish – 10.46
3. BlackPeopleMeet – 7.94
4. Gay.com – 7.15
5. Cupid.com – 6.88

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Compete.com February Rankings

Posted on March 26, 2007

CompeteOPW — Mar 26 — Since November 2006, Match.com moved up from 4th place to take first spot in February 2007 with 19.6 million user logins, pushing Y! Personals, Singlesnet, eHarmony and PlentyofFish down one spot. BlackPeopleMeet and Manhunt.net enter the top 10 at #7 and #9 respectively. 

Compete.com also provided OPW with data for the average visits per month for February 2007. 

1. Manhunt.com – 13.37
2. PlentyofFish – 10.46
3. BlackPeopleMeet – 7.94
4. Gay.com – 7.15
5. Cupid.com – 6.88

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Check Date’s Background Online

Posted on March 26, 2007

Background_checkWASHINGTON POST — Mar 25 — Kimberly Hall was twice betrayed by men she met dating online. Both turned out to be married. So she started doing background checks on her dates using Intelius.com. Singles now draw on a growing arsenal of security and research tools – from services that verify identity and background to companies that provide temporary phone numbers as a barrier to stalkers. Few dating sites conduct their own background checks on members and only one seeks to verify marital status. 31% of American adults say they know someone who has used a dating Web site, and nearly 60% of Internet users said they think a lot of online daters lie about their marital status, (Pew Internet & American Life Project study, 2006). At True.com 2% of applicants are rejected because they are convicted felons. 3% flunk because they are married. Trufina verifies age, identity and address. Jangl offers free temporary phone numbers for eBay customers and dating singles. Tossable Digits offers a similar service. Intelius provides name, address, age, marital record and criminal background check.

The full article was originally published at Canton Rep, but is no longer available.

Mark Brooks: HonestyOnline.com also offers background checks, tailored to the needs of online dating sites.   Jangl and Vumber.com provide two way anonymous calling services.

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Check Date’s Background Online

Posted on March 26, 2007

Background_checkWASHINGTON POST — Mar 25 — Kimberly Hall was twice betrayed by men she met dating online. Both turned out to be married. So she started doing background checks on her dates using Intelius.com. Singles now draw on a growing arsenal of security and research tools – from services that verify identity and background to companies that provide temporary phone numbers as a barrier to stalkers. Few dating sites conduct their own background checks on members and only one seeks to verify marital status. 31% of American adults say they know someone who has used a dating Web site, and nearly 60% of Internet users said they think a lot of online daters lie about their marital status, (Pew Internet & American Life Project study, 2006). At True.com 2% of applicants are rejected because they are convicted felons. 3% flunk because they are married. Trufina verifies age, identity and address. Jangl offers free temporary phone numbers for eBay customers and dating singles. Tossable Digits offers a similar service. Intelius provides name, address, age, marital record and criminal background check.

The full article was originally published at Canton Rep, but is no longer available.

Mark Brooks: HonestyOnline.com also offers background checks, tailored to the needs of online dating sites.   Jangl and Vumber.com provide two way anonymous calling services.

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